20 Small Business Tips and Tricks to Help Make Your Store Thrive

20 Small Business Tips and Tricks to Help Make Your Store Thrive

Once you obtain the necessary permits and licenses, get incorporated and offer a legitimate product or service, you’re a business owner — on paper, at least. But keeping a successful business up and running is a different story.

You’ll run into roadblocks that can threaten business viability if you overlook critical administrative tasks like bookkeeping or maintaining relationships with high-quality suppliers. In fact, the top reasons for new business failure include a lack of marketing strategy, having no plan for how to scale the business to meet growing demand, or offering a poorly conceived product or service with a too-small total addressable market (TAM).

20 Tips for Small Business Owners

1. Stay organized.

  • Keep accurate records of business finances: Record every transaction (customer billings and vendor payments) into the proper account at least once weekly and keep an eye on the bottom line. Keep copies of all invoices, cash receipts and cash payments for bookkeeping and tax purposes.
  • Set (and keep) deadlines: Stay on top of administrative tasks using project management software — this lets you set deadlines, assign tasks to employees and upload documentation to a central repository.
  • Plan ahead: Plan your social media campaigns in advance using social media scheduling software. Use email marketing automation to follow up with new leads. Use Slack, Zoom and Microsoft Teams for quick communication with your team. If something can be explained in an email, you don’t need to have a meeting about it.

2. Learn to be flexible.

Agile businesses can quickly pivot in response to changing market conditions, while the slow movers struggle not to become obsolete. Lean into your data and be willing to change course. Listen to customer feedback and don’t be too wedded to your own opinions.

For example, let’s say you’ve conducted interviews with prospective customers and it turns out your product isn’t well-received or the market for it is too small. Don’t cling to a business idea that won’t float. Be willing to change your business model or pricing strategy if your current approach isn’t working for you.

3. Automate as many things as possible.

Automating repeatable tasks saves time and ensures small things don’t fall through the cracks. Recently met a prospective client at a networking event? Use your CRM tool to automatically follow up with new contacts within 24 hours or send emails to new leads who visit your website. Use accounting software to automate your day-to-day bookkeeping so you don’t waste time on data entry.

Salvage abandoned shopping carts by sending an automated email to nudge shoppers to complete their purchases. If you don’t use payroll software, learn how to automate payroll management in Excel.

4. Maintain a personal touch.

Small businesses are uniquely positioned to offer a personal touch — especially if you have a small team or run the company yourself. Handwritten thank-you notes go a long way. Or, you can include a simple gift alongside the purchase or offer freebies in exchange for reviews.

Use your CRM tool to make notes of personal details for each customer so you can offer more high-touch personalizations. For example, say you’re a jeweler who recently sold a custom engagement ring. You can send a simple wedding gift and a discount offer for a future purchase after the couple marries.

5. Protect your intellectual property.

For a small business, this means protecting things like designs, business ideas and trade secrets. If a competitor tries to copy your product, they can erode your market share and damage your reputation. If you decide to register a trademark or apply for a patent, it’s best to seek an attorney’s help to make sense of the legalese and avoid making minor mistakes (eg: omissions in descriptions or drawings, missing deadlines) that can result in your request being denied.

6. Have a great website.

Treat it as sacrosanct. Keep the design clean and simple — limit colors, banner ads and pop-ups — and invest time in proper SEO. Before you build a website, put some serious thought into branding. Branding builds trust and differentiates you from your competitors.

State your brand’s value proposition upfront so first-time visitors understand your offer. Take it from the search engine DuckDuckGo. Its homepage states simply: “Search the web without being tracked” — a worthy appeal to today’s consumers who are concerned about data privacy.

Use high-quality images (stock images don’t build trust) and hire a professional to take photos of all your products. Also, write thorough product descriptions — focus on product benefits, highlight key features and, where possible, tell a story.

7. Create unique content.

Say you run a bakery. Find a way to bring people into the kitchen by filming your process. If you run a clothing label, create unique lookbooks featuring your female friends as models to show a variety of body shapes and skin tones, rather than hiring models from an agency.

If you’re an interior designer specializing in small spaces, upload videos on YouTube or start a podcast to share DIY tips for renters. Find ways to be authentic, share your expertise and tell the story of your business.

Make Time for Family

You can’t be afraid to employ the latest technology because if you don’t, your business will always be left behind.

Contracts do more than keep us honest; they make it possible to preserve the rights of everyone who is involved.

In a competitive market, finding a differentiator is vital to gaining an advantage over your competitors, and by using originality in every aspect of your business, you can gain a distinctive edge.

In case you haven’t figured this out already, let me assure you that if your website is not mobile-optimized, then a great number of your would-be customers are passing right over your business.

Any good business owner knows that you’ve got to listen to your customers, but not only is this a good practice—it is necessary if you want to find out what the market is doing next.

There are just some products with that special something that seems to cater to a consumer’s every desire. It’s like comfort food. Many times, there isn’t anything complicated about it—it just tastes good, and you always want more.

Good UX design is a central element of a high-quality website, but the principles of UX are not confined to web design. Every aspect of a small business can be improved by paying attention to how easily your customers can find the product they need and access information, whether through a website, or in a store.

Create a Scalable Business Model

Bootstrapping is always good, but even if you didn’t bootstrap your business in the beginning, you need some rainy-day money, and a lot of it—like enough to carry the business for at least a year.

You can always dial it back down if necessary, but chances are, what you believe to be the true right price, is the right price.

Why Do Businesses Fail?

Running a company isn’t for the faint of heart. Starting a business is risky by its nature. To make sure you understand how to run a business, it’s crucial to know what can go wrong and how to avoid it.

Person writing a business plan

1. Unclear Differentiation

Novice entrepreneurs — perhaps even experienced ones — sometimes overlook how their business competes in a crowded marketplace. Failing to address competition and how to offer something different in a local market can lead to getting pushed out of business altogether.

Have something unique to offer — perhaps it’s better product quality or greater service. This always sets a company apart from its alternatives in the market. Capture your share of the market by making yourself irreplaceable. Creating a strong business plan and understanding your customers with research will help create a strong strategy and make sure you know where you fit.

‌2. Poor Management

Business owners need strong management skills to oversee their employees. They must ensure that all aspects of the business, including hiring and culture, are priorities. If these aren’t kept in check, high employee turnover is likely.

Every member of the team should want to be a part of your work environment. Your company culture should be healthy and motivate your workforce. The immediate benefits of this kind of workplace dynamic between management and workers are reduced employee turnover and heightened productivity.

‌3. Weak Marketing Efforts

Business owners must know their target audience, how to reach potential customers, and how to get the most out of their marketing budgets. You should consider learning from guides for SEO, social media, paid advertising, and traditional marketing to get an understanding of what you want. Sometimes, hiring the right experts and technology can help ensure marketing runs smoothly when business owners have too much on their hands.

‌12 Pro Tips on How To Run a Business

‌1. Stay on Your Customers’ Minds

Most businesses that survived last year’s chaos were those that had a solid presence in their customers’ minds. If you’re a small business and you’re still unable to operate normally because of lockdowns and occupancy restrictions, don’t let that hamper your marketing efforts.

If budgets are tight, create valuable content that your potential customers will engage with. This can be a DIY blog or instructional video that you can post for free on your website or YouTube.

Business growing with person buying product

‌2. Understand Your Lead Management

Do you fully understand why leads don’t become paying customers? Diving into your leads list and investigating why they don’t convert can help you refine your process so you earn more customers.

Review your leads with your customer team at least once a month and account for all the reasons they may not be turning into customers. Make a plan on how to address any concerns or issues. Having a lead management plan will help you know what good looks like and understand where your leads are coming from. When you know where your leads are coming from you will be better able to know where to spend more money.

‌3. Keep Tabs on Your Competitors

Knowing who your competitors are and what they’re doing is a great way to learn in business. Don’t copy what they’re doing, of course — but monitoring your competition will give you a better idea of what’s helping them succeed, allowing you to adapt these insights to your specific circumstances.

Create a spreadsheet of your competitors and keep tabs once a month on what they’re doing. Follow their website and social media to see what’s new, what they’re promoting, and how their social audiences are growing and engaging. Understanding your competition will help you know when to update some of your marketing, what benefits you should focus on, and when you may want to consider adding products or services.

‌4. Provide Great Service

Forgetting this step might be the primary cause of your company’s demise, even when everything else seems to be running smoothly. Your clients will be quick to walk out the door, leave you bad reviews online, and tell their friends and family to steer clear if you don’t treat them excellently.

Give yourself a weekly deadline to respond to reviews, both positive and negative. Potential customers often don’t mind an occasional bad review, but they want to know how you’re approaching it and what you’ll do to address an issue.

‌5. Stay Consistent

Find the strategy that works for your business and keep at it. This will ultimately create positive habits that will translate into more revenue. Remember — consistency is key to making your business work and make money.

Understand your key performance indicators that grow your business and review them regularly so you can gain insight into how your business is doing season over season and year after year. Many companies will abandon a strategy before it has a chance to even work. Search engine optimization for example can take a long time to start seeing results. Staying committed can be a key to success.

6. Focus on Your Core Customer

Build ideal profiles from your best customers and understand their habits so you know how to best reach them. Younger customers may best be reached through social media and review platforms while older clients may like email newsletters more.

‌7. Use Social Media to Your Advantage

These days, social media is crucial to growing a business. Roughly 4.48 billion people use social media worldwide, and the numbers are only increasing. Create appealing content that will make your core audience want to share what you do online. This will put you in the eyes of their friends and family, ultimately leading to more customers for your business.

Make sure your social media profiles are set up correctly with the right address, phone, and operating hours information. Check-in at least several times a week to respond to questions and comments from customers.

Social media sign, social media is a great way to grow a business.

‌8. Create Direct Connections With Your Clients

Keep the conversation running to create a bond with your target audience. Even if you decide to automate your social media posting, make sure to give it a human touch by asking questions and answering your followers’ comments and inquiries.

Give your customers more ways to get in touch with you. Adding live chat and text messaging to your communication tools provides your customers with more flexibility to connect with you when they’re thinking of your services. Being accessible when you’re top of mind with a customer is worth more than gold.



The importance of Study Habits

Good Study Habits Cover Photo

10 Habits of Highly Effective Students

The key to becoming an effective student is learning how to study smarter, not harder. This becomes more and more true as you advance in your education. An hour or two of studying a day is usually sufficient to make it through high school with satisfactory grades, but when college arrives, there aren’t enough hours in the day to get all your studying in if you don’t know how to study smarter.

While some students are able to breeze through school with minimal effort, this is the exception. The vast majority of successful students achieve their success by developing and applying effective study habits. The following are the top 10 study habits employed by highly successful students. So if you want to become a successful student, don’t get discouraged, don’t give up, just work to develop each of the study habits below and you’ll see your grades go up, your knowledge increase, and your ability to learn and assimilate information improve.

The importance of Study Habits


Study habits simply mean how students manage their time in such a way that can review and study their lessons in school regularly. It becomes a habit or way of life of the student just like brushing their teeth every after eating, taking a bath every day, and other activities that they are doing. A student who developed their study habits could not sleep or go to school without studying their lessons. A student can be more intelligent and have a self – confidence in class compared to those who do not developed their study habits. A student who does not have a good study habits cannot do well in class recitation, daily quizzes, and school demonstration since they did not study and review the lessons learned.

Good study habits are the tool to success. Without well-developed study habits, a student cannot perform well in class, and surely, they cannot reach their ambitions in life. Nowadays, many student are engaged in computer games just like DOTA; cutting classes, watching pornography, excessive playing on their gadgets like their cell phones, iPods, computers, PSP, and other devices they have, and worst of all is that they engage in vices such as illegal drugs, gambling, and crimes and even prostitution. Other students use their intelligence in foolishness and not in good deeds. Students should know how to manage their time wisely and keep their selves away from bad traits and vices. They should serve as models to their brothers, sisters, classmates, and also to their fellow students by showing that they have a good and well developed study habits. This kind of attitude must possessed by every student from the College of Education for them to become an effective and efficient molders of young mind in the future.

With many habits, the sooner you start practicing and developing good habits, the better chance you will have that you will continue with them. We all know that good study habits are essential to educational success. Good study habits are an important part of any student’s success. We probably can diminish the academic dishonesty by promoting good study habits with students, and letting the students know that good study habits are very important when it comes to school. Still, even procrastination can be overcome with proper study habits, and improving your study habits is the key to better studying. Good study habits are a great tool to have in the toolbox of life.

Many of the tips for success for online students are the same as those for students in an onsite classroom. Consider asking your school’s student council to take on a study tips project. Following a few simple study tips can help students effectively learn new concepts and theories. There have been numerous published tips students can use as a guide for good study habits.

A good way to stay organized is to use folders so you child can keep his/her assignments until needed and it is a great way of staying organized. Once children reach the grades where homework and tests are part of the curriculum, there are many things parents can do to encourage good study habits. An effective way to study is to study before and while you do the homework. A little amount of homework may help elementary school students build study habits. Being organized and having homework routines are the most important things in helping your child develop good study habits for life.

All learning, however, is a process which settles into certain steps. Students with learning problems, however, may still have generally inefficient and ineffective study habits and skills. Becoming aware of your learning style will help you to understand why you sometimes get frustrated with common study methods.

Effective study habits are a very import part of the learning process. Good study habits are all about keeping to a daily routine and giving all subjects equal treatment. If your study habits are weak, take a “study skills” course or have someone show you good study habits. The problem is that those high school study habits are hard to shake. Hard work and good study habits are assets that should be nurtured. Motivation and study habits are obviously crucial as well. Good habits are important for all students to protect investments of time and money and to achieve educational goals. After that experience your study habits are permanently altered, this will help your own preparation as you start teaching and last a lifetime. The main priorities are class attendance, time management, and great studying habits are necessary workings for an academic success. Statement

1. Students need to develop good time management skills
Many students discover the need to develop or hone their time management skills when they arrive at college. Unlike high school where teachers frequently structured your assignments and classes filled your day, in college, you will have less in-class time, more outside of class work, and a great deal of freedom and flexibility. These pages provide you with tips for managing your time well so you can get the most out of your Dartmouth experience. Keys to successful time management include:



Improve Your Writing: 6 Tips for Becoming a Better Writer

Tom Anderson

How to Become a Better Writer

Great writing is magic, but there is no magic to being a better writer. It is an exercise in time and suffering. The more time you spend writing, the more your writing skills will improve. No writing tips can eliminate the pain.

To begin, begin. “I don’t think you have time to waste not writing because you are afraid you won’t be good at it,” writes novelist, activist and teacher Anne Lamott in her excellent guide “Bird by Bird: Some Instructions on Writing and Life.” The book is named after the writing advice Lamott’s novelist father gave to her brother when he waited until the last minute to complete a big school report on birds: “Bird by bird, buddy. Just take it bird by bird.”

Showing up is the hard part. Even great writers have to push themselves to grapple with the blank screen every day. But once you sit down and start, progress can be made. It gets easier every time you write; you just have to write frequently to make progress.

Believe me, I understand this is easier said than done. I sometimes will organize my office and do less pressing administrative tasks to avoid an urgent deadline assignment. I’m not alone in this. Most people struggle with finding the time to write, or worse, underestimate how much time it will take to complete an assignment well.

That said, I do get it done. I’ve been writing professionally for more than two decades. I can say from experience that writing and communication skills are learned best by doing. I can also say there are ways to make starting simpler: For instance, breaking a project into digestible chunks is an excellent way to approach any writing assignment, whether it’s a blog post, a white paper or a bestseller.

Timebox Your Writing Assignments

I like to write first thing in the morning after a run. Many writers I know work best late at night. It doesn’t matter if you are an early bird or night owl as long as you set aside distraction-free writing time, ideally during your personal golden hours.

How long you can timebox writing tasks in one go depends on the writer. Remember that it takes some time to warm up. Setting aside 90 minutes on your calendar doesn’t mean you’ll be cranking the entire time.

You should, however, be able to make progress. Seek to set aside enough time to allow for this progress, while also recognizing the realities of your schedule. (Say, if it’s a day when you have multiple meetings and you’re taking your child to the doctor, an eight-hour writing block may be unrealistic.)

If you’re on deadline, that’s another story that we will address shortly. But blocking out time consistently to write will enhance your writing ability. You don’t have to write every day, but it sure helps.

Finding enough time to write is the biggest excuse writers give editors when they miss deadlines. And sure, content marketing workloads can be challenging. Most of us are using our limited resources to the max.

However, I argue that the difficulty in writing is more of a time management problem than one with words. Writer’s block is a myth. This next tactic will help you overcome this imagined self-harm.

6 Tips for Becoming a Better Writer

1. Learn the Difference Between “Better Writer” and “Great Writer”

I hear this all the time from my coaching clients, who range from first time authors to old hands who have written millions of words. “Tim, I don’t want to become a better writer. I want to become a great writer!”

When I ask what that means exactly, they usually drop a few names off the top of their heads to give me a point of reference. “You know, like Hemingway, Capote, King, Vidal, Chandler, Christie, Grisham, Patterson, Dr. Seuss (seriously, it’s been dropped).”

Come on folks, who among you under the age of say 40 has ever read a word Hemingway wrote that wasn’t mandatory reading? Or Capote? Or Vidal? Then stop namedropping them, even though they are among the greatest writers of all time.

Probably not. I can offer tips and advice that might make you a better writer in the future than you are right now. Someone else may help you become a more successful writer, or a more notable writer. But becoming a great writer is up to you, and depends more on your God given talent and abilities than anything you can learn in a video or blog post from me or anyone else.

We writers wear our hearts on our sleeves and our egos around our necks like heavy gold chains. We would all like to be considered great writers by our audience and peers, but what matters is your opinion of yourself and how you define great.

Greatness in our industry is typically based on sales volume and dollar signs, not true talent. I’ve seen terrible books sell millions of copies, and great books languish in the Amazon basement.

2. Write Every Day

This should go without saying, but here goes. To become a better writer, you must write every day. Writing is like every other skill that can be improved through repetition and practice. Or a muscle that must be exercised to grow big and strong.

Or the “10,000-hour rule”, which states that to master any skill, you must practice for 10,000 hours or more. If you want to become a better writer, write more words more often. End of story.

Improve Your Writing: 6 Tips for Becoming a Better Writer

3. Don’t Follow the Herd

The herd mentality is alive and well in the writing business. You look at what’s selling on Amazon and decide that you should follow that herd because if other writers are making a killing in sci-fi, why shouldn’t you?

Or you hear of someone in a Facebook group who is making a bundle writing romance, so you figure, why shouldn’t you, even though you’ve never even read a romance, much less written one.

4. Write What You Love

Again, this should go without saying, but many authors forget this simple rule because what they love to write isn’t selling, so they try to write in other genres they think will offer faster, easier paydays. That’s when writing becomes a chore, and quite often, the joy of writing dies along with your desire to become a better writer.

When you write what you love, you bring passion to the work. You focus on the writing, not the sales numbers. You put your heart and soul into it, not to mention a fair amount of blood, sweat, and tears. And you do it because you love it, not because it pays the bills. You’re proud of what you do, because doing it makes you happy.

When you write what you love, you also tend to write more words, more often (see tip #2). You will become a better writer in that genre. And maybe someday your dedication to writing what you love will pay off. Even if it doesn’t, you would have followed your heart and not the herd (see tip #3).

5. Read as Much as You Write

Stephen King said it best, “If you want to be a writer you must do two things above all others: read a lot and write a lot.” I believe if you want to become a great writer you have to read a great deal of books in your genre. For example, if you want to become a great sci-fi writer, read the current bestsellers and classic sci-fi books (bestsellers to determine what’s selling in the market today and classics to see what has stood the test of time). Listen to King. He knows his stuff. Read as much as you write.

6. Write with the Reader in Mind

Have you ever read a book that left you scratching your head, wondering what point the author was trying to convey to you, the reader? I see this quite a bit with coaching clients who are new to the craft of writing. They write their masterpiece without ever giving a single thought to the reader, the person they expect to buy, enjoy, review, rate, and recommend their work.

As an old entrepreneur, I believe you should consider the reader to be your customer, and everything you do in creating your book, i.e. your product, must be done with the reader in mind.



10 Reasons to Study History at Oxford

Source: Google

Top 10 Reasons to Study history

We make a grumpy face whenever we hear the word history because we think that it is boring and it is of no use. No wonder that history course has been taken out from the intermediate syllabus. I know, you must be thinking that I am in some kind of a frenzy when you read down 10 reasons to study history, but trust me, it is totally worth your time . So grab that cup of tea and read on.

I really do know that reading about the past doesn’t seem like a fun thing to do but think of possibilities my dear reader. And moreover, how can you judge something when you haven’t even tried it yet? Knowing about the past is highly important because incidents played a highly important role in shaping the lands which we live in. Incidents are the reasons for our tremendous lives. For example, if William Shakespear never thought of writing his Dramas, we wouldn’t have known the beautiful portrayal of a person’s life.

Source: Google

02 | An exceptional education

an exceptional education

Oxford offers undergraduates the opportunity to be part of one of the world’s largest and most prestigious faculties as well as a member of an intimate academic community. Every undergraduate is a member of a college. In your college, you are supported by a history tutor who is a member of the History Faculty and an active research historian. You can find out more about the Faculty’s tutors here. You will benefit from three different forms of teaching at Oxford:

  • Tutorials – are at the heart of undergraduate learning at Oxford. Students benefit from detailed, regular written and oral feedback by working with an expert tutor who meets weekly with you and another student interested in the same areas of history. This rigorous and personalised tuition allows you to make exceptional progress.
  • Seminars – are discussion groups of between 4 and 12 students. They give you the opportunity to debate ideas, to discuss your reading, and to present to a small group.
  • Lectures – are given by a wide range of specialists who can share the latest research with you. In your first two terms, you will normally have the opportunity to attend 16 lectures for each of your outline options.

History at Oxford is a subject of energetic debate: debate between your tutor and yourself; debate between you and your fellow students; and debate between your tutors themselves.

#8. History shapes cultural (and national) identity

History is important to identity. Nations have holidays recognizing big historical events and figures. The stories people tell shape their view of their cultural or national identity, informing how they behave in the present. Leaders understand how important history is and will reference it whenever they believe it will inspire people.

Because history has such a major impact on a nation’s identity, it’s frequently manipulated and controlled. There are many things that certain groups would prefer not to remember. We can see this happening in places like the United States, where teaching about slavery and race has been controversial for decades. History textbooks contain multiple errors, omissions, or interpretations that downplay slavery. Recently, many states are passing laws that ban critical race theory in schools, but the definition isn’t clear and could lead to teachers being penalized for simply teaching about race. History is at the center of this culture war.



5 Writing Techniques Every Writer Should Try on for Size

copyblogger writing

10 Writing Techniques You Can Use to Attract a Massive Audience

Building a successful writing career involves a ton of variables. One of them is pure luck. Just the way life goes. But there are writing techniques that can increase your odds of building an audience and making a living with your writing.

No guarantees, though, for real. I never make promises. I don’t know how naturally talented you are (it matters). I don’t know what topic you write about (some are inherently more popular than others). And I don’t know how hard you’re willing to work or how long you’re willing to persist at your craft.

I do know this. If you’re talented and work hard for a long-time, your odds of some success are high. You might never have a million subscribers or a New York Times bestselling book. But you don’t need those things to have a writing career you love.

Go There

Sometimes I cross the line. I’ll write something that isn’t just politically incorrect, but totally insensitive. I’ve looked back on entire pieces I’ve written and think to myself “maybe I should have let up a bit.” I don’t normally pay attention to comments, but when I see a bunch of comments that point out the same flaw in my piece, I take note of it.

But I always err on the side of pushing the envelope instead of pulling punches. Some of the best comedians are the ones who ‘go there’ – they say the things we feel inside but are afraid to say out loud. I try to adopt the same approach when I write.

Especially in today’s climate, it’s more important to say what’s really on your mind, even if you face consequences for it. Politically incorrect truths are the bedrock of freedom of expression. If you’re not for freedom of expression, even the opinions you don’t like, you’re not a real writer.

Activating the senses

One writing technique that can breathe new life into your work is focusing on the oft-neglected senses. Readers are used to knowing how things look and sound (“he had dark, beady eyes like a hawk; his voice was deep and peppy like a tuba in an oompah band”) but you can often add greater dimension to your writing by evoking smells, tastes, and tactile sensations.


We rarely mention how something smells unless it’s exceptionally pleasant or foul — but our noses can remember things our eyes have long forgotten. In writing, a carefully invoked smell can summon a reader’s own sense-memory: the smell of freshly buttered popcorn can take you to the lobby of a movie theater; a whiff of bodily fluids masked by disinfectant can transport you to a hospital.

Example: Perfume by Patrick Suskind

Writing techniques | Perfume movie still

Ben Whishaw in Perfume [Image: Paramount]

In the period of which we speak, there reigned in the cities a stench barely conceivable to us modern men and women. The streets stank of manure, the courtyards of urine, the stairwells stank of moldering wood and rat droppings, the kitchens of spoiled cabbage and mutton fat; the unaired parlors stank of stale dust, the bedrooms of greasy sheets, damp featherbeds, and the pungently sweet aroma of chamber pots.


Like smell, tastes can have the effect of transporting the reader. Famously, in Proust’s Remembrance of Things Past, our narrator savors a freshly baked madeleine that unlocks a trove of childhood memories. In much the same way, you can tap into your reader’s shared experience of taste — both delicious and repulsive — to evoke a sensory response that draws them into your character’s headspace.

Writing techniques | Sweetbitter series still, Tess in the restaurant

Ella Purnell in Sweetbitter [Image: Starz]

“Wow,” I said. And I meant it. I had never thought of a tomato as a fruit — the ones I had known were mostly white in the center and rock hard. But this was so luscious, so tart I thought it victorious. So — some tomatoes tasted like water, and some tasted like summer lightning.”

Tactile Imagery

Writing using the sense of touch is about much more than describing the feeling of sand through your fingers or a silk scarf on your shoulders. Though textures are crucial to building a full descriptive picture, touch also encompasses sensations we usually think of as beneath the skin, like sweltering in the heat, prickling with fear, or writhing in agony. Get it right, and tactile imagery can move readers to have a physical experience that’s completely immersive.

Writing Techniques | Life of Pi movie still, Pi Patel on the boat

Suraj Sharma in Life of Pi [Image: Fox 2000 Pictures]

The four types of writing techniques:

1. Descriptive

Descriptive writing is most commonly used in short, creative writing, like poems and song lyrics. Some authors insert descriptive segments in their stories. The purpose of the descriptive writing style is to create a vivid image in the reader’s mind.

Metaphors and similes

When you compare one thing to another completely different thing as a way of describing it, you are either using a metaphor or a simile. Duran Duran’s song title “Hungry Like the Wolf” is a good example of a simile used in descriptive writing. Do you want to learn more about metaphors and similes? Check out this blog article on metaphors and similes.

Using your senses

Using all the senses, including smell and taste, to describe something can be a very powerful technique when you’re doing descriptive writing. For example, instead of writing “The drink was ice cold,” you might write something like, “As I drank, I felt the back of my teeth hurt and my insides clench at the shock of the cold water.”

Internal rhymes

This neat trick gives your writing a sense of pace and movement without being obvious about it. Internal rhymes are usually challenging to pick out unless you’re really looking for them, but they give your poems and songs a little something more. Paul McCartney’s songs are full of internal rhymes. “Lovely Rita” is a good example (the internal rhymes are in boldface):

2. Narrative

Narrative writing is a writing technique you use when telling a story. Along with descriptive writing, it’s the type of writing that tends to be the most creative, which is probably why many people like it best. When you’re being creative, it’s okay to bend the rules a little bit, so you don’t need to be perfect about grammar (though your writing will look sloppy if you’re not careful). Narrative works, like novels and short stories, usually include a bit of descriptive writing in them. Good narrative writers use many literary devices to make their writing stand out. Here is a list of the most common ones.


When you structure all the parts of your sentence for effect, you’ve created a parallel structure, also known as parallelism. “Love it or leave it” is a good example. Another example is the first two lines of Shel Silverstein’s poem, “Hug o’ War”: “I will not play at tug o’ war / I’d rather play at hug o’ war.” If you rewrite those lines without the parallel structure, it looks like this: “I’d rather play at hug o’ war than at tug o’ war.” It’s nowhere near as engaging!


This is when a series of words starts with the same letter. It’s a great technique if you want to create a dramatic effect. British tabloids love to use alliteration in their headlines: “Nattering nabobs of negativity” is one example. Alliteration is also lots of fun to play around with, especially if you want your writing to sound over the top.

Great characters with a strong voice

To write a great narrative piece, you need to make sure your characters are interesting and believable. You also need to pay close attention to how your characters talk to others and to themselves. Paying close attention to the characters in your story is super important! If you want to learn more about developing great characters, take a look at this blog article on characters.


Foreshadowing is a fantastic tool to keep your reader engaged. In foreshadowing, you give your reader a hint that something is about to happen without giving away any details. Here is an example of foreshadowing: “Mary closed the door to the office, happy to finally be done with the day, and hopped into the elevator. Already focused on the weekend ahead, she did not hear the tinny sound of the telephone ringing at her desk.”

Top courses in Writing

3. Expository

Exposition, also known as expository writing, is a type of writing used to explain, inform, or describe. If you’re writing a book report, chances are that most of it will be expository writing. Journalism uses this style, as do most essays. Here are some tips to help you.

Know the difference between fact and opinion

It sounds obvious, but many people state an opinion and claim it is a fact. For example, “Gelato has less fat, less sugar, and a lower calorie count than ice cream” is a fact. But “Gelato is healthier than ice cream” is an opinion because “healthier” is a value judgment: It is not measurable. Check your work for comparatives and words like more, most, less, least, better, and worse to ensure you aren’t stating opinions as facts.

Stick to the third person

The third person is when you use pronouns like he, she, it, or they. If you see I in your writing, you’re probably stating an opinion, which is generally discouraged in expository writing. If you see you in you’re writing, you’re probably being too informal. Learn more about how to write in third person in this blog.

Academic Writing Techniques

Academic writing much prefers the use of passive voice. Sentences in a passive voice might appear dull and boring, but they are much better at conveying objectivity and distance from the subject of the academic paper at hand.

However, some recent scientific papers have also called for the increased use of active writing to make researchers and scientists appear more involved in the process rather than merely being observers.

The use of passive voice can also apply to writing an essay. In education, knowing how to best approach a subject and write objectively about it is the key to submitting a successful academic paper, no matter your knowledge or education level.

Additionally, using hyperbole or colloquialism is highly discouraged. A scientific paper aims to convey facts, and as such, the related writing process will naturally differ from the works of a fiction writer, who has much more freedom.



Job search advice

The person who is doing the hiring also has many other responsibilities and may not have time to talk or correspond with applicants. Do your own research, if at all possible. Don’t ask for more information unless you really need it and it’s not available in the posting or on their website. If the posting says "no phone calls", don’t! Write down your questions and ask them after the employer has shown interest, such as at the interview.

job hunting

10 Unconventional (But Very Effective) Tips For Job Seekers

David Parnell, a legal consultant, communication coach and author, agrees: “Much of this has been around long enough to become conventional for a reason: it works,” he says. “If you take a closer look, things like networking, research, and applying to multiple employers are fundamental ‘block and tackle’ types of activities that apply to 80% of the bell curve. They hinge upon casting a broad net; they leverage the law of averages; they adhere to the fundamentals of psychology. It’s no wonder they still work.”

But some of it “does get old and overused, because job seeking is as unique and creative as an individual,” says Isa Adney, author of Community College Success and the blog FirstJobOutofCollege.com. “When you ask any professional who has achieved some level of greatness how he or she got there, the journey is always unique, always varied, and rarely cookie-cutter. Most have, in some capacity, followed their passion, used their network, and had a good resume–but those things are usually part of a much bigger picture, and an unpredictable winding path. Instead of always following the exact by-the-book job seeking formulas, most were simply open to possibilities and got really good at whatever it is they were doing.”

“Times are always changing and while it’s always good to follow the basic advice, we also have to get rolling with the times,” says Amanda Abella, a career coach, writer, speaker, and founder of the Gen Y lifestyle blog Grad Meets World. “For instance, group interviews are making a comeback, we’ve got Skype interviews now, or you may interview in front of a panel. All this stuff didn’t happen as often before–so while the same basic stuff applies, we have to take into account all the new dynamics.”

Hockett agrees and says if you are going to try some unconventional job seeking methods, you should "always be grounded with solid research and a clear direction of your intentions; then you will be ready for any opportunity to make a connection resulting in a positive impact on a hiring manager."

Parnell says generally speaking, unconventional methods should be used sparingly, judiciously and only when necessary. “And when you do decide to use them, factor comprehensively by recognizing things like industry standards, personalities involved, and the general ilk of the position’s responsibilities, before strategizing.”

1. Be vulnerable. It’s okay to ask people for advice! “Too often we think we have to sell ourselves as this know-it-all hot-shot to get a job, but I have found the best way to build relationships with people whom you’d like to work with (or for) is to start by being vulnerable, sharing your admiration for their work, and asking for advice,” Adney says. “I recommend doing this with professionals at companies you’d love to work for, long before they have a job opening you apply for.”

2. Don’t always follow your passion. "Follow your passion" is one of the most common pieces of career wisdom, says Cal Newport, author of So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love. “It’s also wrong.” If you study people who end up loving their work, most of them did not follow a pre-existing passion, he says. “Instead, their passion for the work developed over time as they got better at what they did and took more control over their career.”

Adney agrees to some extent. She doesn’t think job seekers should completely disregard their passions–but does believe that “challenging this conventional wisdom is vital, especially since studies still show most Americans are unhappy in their jobs."

3. Create your position. Don’t just sit around waiting for your “dream job” to open. Study the industry or field that you’re looking to move into, and determine a company or two that you’d like to work for, Hockett says. “Then figure out their challenges through relationships or public information. With this, you can craft a solution for them that you can share directly or publically through a blog, for instance. The concept here is to get noticed through offering a solution to help them with no expectation of anything in return.”

“Powerful listening is a coaching tool, as well as an amazing skill to have in your life,” Abella says. “The art of conversation lies in knowing how to listen– and the same applies to job interviews. Know when to talk, when to stop talking, and when to ask questions.”

When you practicing for interviews, don’t just rehearse your answers to questions like, “can you tell me about yourself?” “why do you want this job?” and “what are your greatest strengths and weaknesses?” Practice listening carefully and closely without interrupting.

5. Start at the top and move down. We learned from Chris Gardner (played by Will Smith) in The Pursuit of Happyness (the biographical film based on Gardner’s life) that you need to start from the top and move down. “Why approach human resources in hopes that your resume makes it to the hiring authority?” Parnell says. “Just get it there yourself. Be careful to use tact, respect and clarity during the process, but nevertheless, go straight to the decision maker.”

(2) Get connected

Subscribe to websites and publications that carry job postings. Just as important, sign up for those that aren’t outwardly about employment, but cover issues and topics that interest you. You’ll learn a lot; hear about related events, networking and volunteer opportunities; and be among the first to see any postings that come up. Create a folder of bookmarks to your favourite job search sites and organizations. GoodWork Environmental Jobs | FoodWork Local Food Jobs | environmental organizations and businesses | peace groups | poverty and social justice groups

If all you do is look for advertised jobs, you’re missing a lot. To learn about "hidden" opportunities, become an active member of the community. Find issues and organizations that interest you – then participate at events, volunteer, get involved! volunteer positions | environmental groups and organizations | peace groups | poverty and social justice groups | make the most of events

(4) Demonstrate your abilities

Demonstrate your abilities through your words and actions. This applies to your communications; your job search process; volunteering; plus all other interactions with potential employers or coworkers. Saying that you have what it takes is no match for demonstrating it in action.

If you’re interested in a posting, read it thoroughly. Take notes. Make a printout and use a highlighter. Look around the organization’s website, including the "About" section. Do a quick internet search on the organization, sector, issue or role. If you have time, go to the library or a bookstore. What you learn could prove invaluable even if you don’t get hired for the particular position. researching employers | environmental groups | how green is that job?

Make yourself match fit

Most people know that one CV and one cover letter will not do it all in this day and age. Tailoring your CV has never been more important. Many organisations now use applicant tracking systems which means that when you submit your CV, tailored software picks out keywords that relate to the job advert. Review your CV and make sure that your CV highlights all the essential points listed in the job spec. Yes, this does mean tailoring your CV and cover letter for every job. It may mean changing the format of your CV to give you a better chance of success.

We all go straight online to job boards nowadays, but do not limit your chances by using this method alone. Jobs posted online receive very high application numbers , meaning your CV can get lost. Lots of organisations use agencies instead, so find ones that specialise in your field and register with them. Good agencies will want to interview you before they put you forward for a role. That’s because they work hard to build relationships with their clients. It is in both their and your best interests if they only put you forward for positions that you really stand a chance of getting. Remember, when you meet the agency, it is another job interview and you need to make a good impression there too. Listen to any advice they give you and act on it. They are experts.


Job search advice

Walking into a business and asking for an application is another possibly effective way to find a job. This job-hunting strategy is only appropriate for certain jobs, such as retail, restaurant, hospitality and other service jobs. When you go into a business, make sure you look presentable and ask for the application politely. If a business is urgently hiring, they may decide to interview you on the spot, so come prepared for that chance.


10 Career Experts Share Their #1 Piece of Job Search Advice

Once you announce that you’re looking for a new gig, unsolicited job search advice is inescapable: “Video resumes are the future!” “Go back to school!” “Talk to my cousin’s best friend’s son, he knows someone who used to intern there!”

While all of the people sharing job search advice like this are well-meaning, they’re usually not career connoisseurs — just friends and family who want to help you out. As a result, the quality of their advice is often suspect.

There’s plenty of good job search tips out there, but if you really want to identify the advice that’s worth your time, you’ve got to get it from a credible source. And who better to weigh in than professional career coaches, HR consultants and other subject-matter experts? We reached out to nine career experts to learn their best advice on how to find a job — here’s what they had to say.

Tips for better job hunting

Update your resume. Having a solid resume is one of the most important parts of finding a job because it’s an employer’s first impression of you. Make sure all of your information is current and accurate. Double-check for any grammar or formatting errors and have another person look it over, too.

Tailor your resume and cover letter. These materials should always be specific to the job you’re applying to. You can save generalized copies of each and then tweak them to better fit the specific responsibilities and qualifications of the job you want. Search a job posting for keywords that you can add to your resume. This can help you get past any applicant tracking systems.

Be prepared for anything. Throughout your job search, you may be surprised by what can happen. For example, if a company is urgently hiring, they may ask for an interview right away. Likewise, a company may get back to you with a job offer months later. Being flexible and ready for the unexpected can help you improve your chances of getting a job.

Apply to jobs you are under-qualified for. Although you should direct your focus on jobs you’re qualified for, still feel free to apply to jobs where you may not check off every single requirement. If you think you are a good fit for the job, the employer may decide to give you a chance. You’ll never know if you refrain from applying.

Send follow-up emails. After talking to a recruiter or having an initial interview, always send a follow-up thank-you email the next day. Explain that you are still interested in the position and enjoyed speaking with them. This shows employers that you are courteous and professional.

Keep track of the jobs you apply to. When you’re actively looking for a new job, you may send in dozens of applications. In an Excel sheet, write down which jobs you applied to and when. This way, you won’t accidentally apply to a job twice and you can remember when to follow up with an employer. If you apply for a job and don’t hear back from an employer a few weeks past the job application’s deadline, you can send them an email inquiring about their hiring timeline.

Learn job keywords. Since search engines and career websites use keywords to help you find jobs, learn which keywords are applicable to the kind of job you want. Play around with different job titles that are similar to find a wider range of job postings.

Ask for informational interviews. Reaching out to companies for informational interviews is a great way to show your interest and get to know more about their organization. By making a good impression during this meeting, they may remember you when they have a job opening.

Be mindful of your online presence. Some hiring managers look at an applicant’s social media to learn more about them. Always be mindful of the type of content you share on social media. Keep it courteous and professional. If you don’t want an employer to see your postings, make sure to set your profiles to private.

7. Be patient post-interview.

The interview is done. They’ll call in a week, right? Very likely, they will not. Not only will it take a while to hear back – if you do – but the interview process takes longer than it used to take. If you go into the interview thinking that will be it, you may be surprised when they tell you the next step is another interview – and then there are three or four more steps. In fact, companies are often now having candidates and finalists come in for trial periods. Sometimes it’s an hour and sometimes it’s a full day of shadowing. It may feel time-consuming, but in the end, the goal is that you have found something you will be able to do for a while, and the company has found someone who will want to stick around.

The hard truth is that this is a terrible job market for job seekers. The salaries are lower in general and more positions are being reduced to freelance or part-time. The work you have always loved may not have the same title and may be shared by a team now. Instead of viewing this as a negative, though, consider the opportunities. Maybe you like sales, but always wanted to do some consulting. With the market as it is, you may be working harder, but you will also be able to open yourself up to new things. And new things bring new skills and connections. The lower salary is an adjustment, but less hours means volunteer work or pursuing that entrepreneurial idea you’ve had. In the end, that may be a blessing.

9. Keep it all in perspective.

Another difficult reality is that this means it’s even more competitive. It’s not unheard of to show up for an interview and realize you’re interviewing with other candidates for the same job. You may think you are one of five who was called for an interview, only to discover they are interviewing 100 people – out of 500 applicants. Keep it all in perspective, but again, chances are if you don’t get the job, another position just opened when the candidate they selected left their position for this one.

The final thing it’s helpful to know, and probably the most important, is that it’s not personal. It’s very hard not to get discouraged. You may go on hundreds of interviews, send out thousands of resumes, and still be waiting for that call. Friends and family will offer advice and say things like, “The right job will come along,” but it is hard to believe it sometimes. You’re not alone – and the truth is that it only takes one. For every rejection, remember it’s just not the right fit. It’s not you. Someone suggested keeping a tally – every application or every interview that’s a no, mark it down. When you reach 100, start over, but chances are, as much as it may seem endless, it’s unlikely you will reach 100 without an offer. It will feel like it’s inevitable, but the job is out there. Somewhere a hiring manager is looking for someone just like you. Jobs aren’t that different from dating, though, and all those frogs you have to kiss? They’re the interviews that don’t pan out for whatever reason. This is the hardest piece of advice to believe, but it’s imperative because some days, it does seem like there’s no end. If it gets really hopeless, allow yourself a day off from the search to do something that makes you happy. Then dust yourself off and get back out there.


Job search advice

Have trouble understanding some employment or career words and phrases? Don’t worry; you’re not alone. Human Resources and job recruiters often have their own recruitment lexicon, but with our glossary of career, recruitment, and HR terms, you’ll be able to understand what they mean right away.

61 Real Stay at Home Mom Jobs and How to Get a Good One Fast

Job Hunting in 2022

Daniel Kurt is an expert on retirement planning, insurance, home ownership, loan basics, and more. Daniel has 10+ years of experience reporting on investments and personal finance for outlets like RothIRA.com, AARP Bulletin, and Exceptional magazine, in addition to being the "Bank of Dad" column writer for Fatherly.com. He earned both his Bachelor of Science in business administration and his Master of Arts in communication from Marquette University.

Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and Indiana Wesleyan University. She is a Real Estate Investor and principal at Bruised Reed Housing Real Estate Trust, and a State of Connecticut Home Improvement License holder.

Although the U.S. Bureau of Labor Statistics showed the unemployment rate hitting 3.9% in December 2021, the lowest it has been since January 2001, the COVID-19 pandemic is surging with the advent of the new omicron variant, and many Americans remain jobless. A good number of those are by choice, with 4.2 million people quitting their jobs in October 2021 alone. The pandemic has caused people to reevaluate their work choices, and right now they are picky, as employers are experiencing labor shortages, giving workers the upper hand in job negotiations. Indeed, as of Nov. 30, 2021, 10.6 million job openings were available, with particular opportunity in the fields of accommodation and food services, nondurable goods manufacturing, and educational services.

The good news is that employers want to fill those jobs, and they are optimistic about eventually doing so. An October 2021 survey of 1,100 U.S. employers of all sizes by the job site Indeed.com revealed that “94% of enterprises and 93% of small to midsized businesses (SMBs) say their companies will grow and have even more job opportunities” in 2022.

The key to landing gainful employment in the middle of a pandemic, though, is making some major adjustments to your approach. The fact is that today’s candidates have fewer opportunities to make the in-person connections that were once so key to getting in the door. And when they do land an interview, they may face the difficult task of selling themselves over a Zoom session.

Key Takeaways

Apply this to your own career

Try to be as specific as possible. Some good examples: complete an online course in statistics; follow up with my boss at my last internship; read my top-recommended problem profile. The key steps probably involve speaking to people.

Notes and references

*Focus on the right ways to source candidates.
Basically, this boils down to “use your personal networks more”. By at least a 10x margin, the best candidate sources I’ve ever seen are friends and friends of friends. Even if you don’t think you can get these people, go after the best ones relentlessly. If it works out 5% of the time, it’s still well worth it.
When you hire someone, as soon as you’re sure she’s a star you should sit her down and wring out of her the names of everyone that you should try to hire. You may have to work pretty hard at this.

We think this advice is reflective of best practice, at least in the technology industry, which is widely seen as a leader of best practices more generally. This article in the New York Times also describes how referrals are becoming more widely adopted as a key method of hiring across the business world:

His research is based on surveys of 35,000 salespeople, and draws from the existing literature, making it one of the most thorough reviews we know. Moreover, most advice is about low value sales, which turn out to be quite different.

Rackham not only found the techniques that the best salespeople use, he then trained people in these techniques and showed they made them more effective compared to a control group who received normal sales training.↩



Top 10 Evil Businessmen

Another example of a billionaire ‘drop-out’, Sir Richard Branson is one of the world’s most famous businessmen. The owner of Virgin dropped out of school at just 16 to start Student magazine, his first successful business venture. He bought his own Caribbean island when he was 24, was knighted in 1999 and is now said to be worth $4.1 billion.


Each word in the English language has a strictly defined meaning in the dictionary. Many words have one or two official meanings, while others can be used in numerous ways to describe different situations. “Evil” is an example of a word that has a more ambiguous definition. After all, what one person thinks is evil may not be considered truly evil by another person.

This is an important factor to keep in mind when thinking about the 10 most evil businessmen from modern history. Leaders of businesses large and small have committed acts that can be considered evil time and time again, but only a handful of them have gained the notoriety their crimes deserve. Evil acts from businessmen can range from directly taking a life, sanctioning evil practices that lead to loss of life, or even deceiving employees and the public while defrauding a company of millions of dollars.

The following men have committed acts that made them worthy of inclusion on a list of the Top 10 evil businessmen in modern history. They’ve been ranked from 10 to one and their crimes range from fraud to the sanctioning of massive loss of life. Without further ado, here are your evil businessmen.


Kozlowski’s business career appeared to be a brilliant one complete with a rags-to-riches storyline. After growing up on the wrong side of the tracks, Kozlowski eventually rose to the position of CEO with Tyco. Greed and a lack of moral direction led Kozlowski to siphon off $600 million in company funds for his own use. His excesses included $6,000 shower curtains, lavish parties on the company dime (one pictured above), and false bonuses he claimed were given at the direction of the Board of Directors. Kozlowski is serving a term of no less than eight years, with a maximum of 25, in prison. Tyco survived Kozlowski’s reign.

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Richard Scrushy’s evil practices while in charge of HealthSouth are almost too numerous to list. He was twice charged with 30 counts each of illegal practices while acting as CEO for HealthSouth. His crimes include authorizing the termination of whistleblowers, bribery, fraudulent accounting practices, extortion, money laundering, and mail fraud among others. Although he managed to avoid jail in 2003 on the first 30 counts, he was later convicted on 30 different charges in 2007 and sentenced to six years and 10 months in prison. HealthSouth survived Scrushy’s abuses.

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While serving as the CEO of Qwest, Joe Nacchio exhibited a penchant for fabricating the truth to his benefit, and his alone. Nacchio’s lies included inflated revenue claims and false reports of nonexistent upcoming government contracts. He also profited illegally from a run-up in Qwest stock prices. Nacchio was slapped with a $19 million fine, ordered to forfeit $52 million made from illegal trading, and sentenced to six years in prison. Nacchio began serving his term in 2009 and Qwest was eventually acquired by CenturyLink Communications.


Kumar was the former CEO of Computer Associates who began defrauding the company before 2000. His relatively simple practices included backdating contracts and even adding a week to accounting periods, known as the “35 day month.” Kumar’s crimes might not seem evil, but the extent of his fraud is staggering. Kumar and his accomplices defrauded Computer Associates of 5000.2 billion over a period of several years. Kumar was sentenced to 12 years in prison while the company was renamed.

2006 5 Enron1

As a big power player at Enron, Skilling encouraged the questionable accounting tactic known as mark-to-market. It allowed Enron to make overly optimistic values for energy prices by appraising company holdings based upon expected values. Skilling also signed off on the creation of an Enron subsidiary called Chewco, which was little more than a dumping ground for Enron’s debt. Skilling was sentenced to 24 years and 4 months in prison. Enron eventually collapsed, taking with it the jobs and life-savings of thousands of employees.

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Lay was Skilling’s partner in crime as the two cooked the books at Enron, grossly over valuing the holdings of the company over the course of a number of years. Lay’s actions, like those of Skilling, led to the largest bankruptcy in U.S. history when Enron Corporation failed in 2001. Lay’s underhanded moves cost 20,000 Enron employees their jobs and numerous life savings accounts that were tied to company stocks.

Walt Disney

Walt Disney started off as a farm boy drawing cartoon pictures of his neighbor’s horses for fun. When he was older, Walt tried to get a job as a newspaper cartoonist, but was unable to find one and ended up working in an art studio where he created ads for newspapers and magazines. Eventually he grew to work on commercials, became interested in animation, and eventually opened his own animation company.

Disney’s first original character creation was Oswald the Lucky Rabbit, but it was officially owned by Universal Pictures because he was working under contract at the time. When Walt walked out on Universal Pictures after getting a pay cut, he needed to create a replacement, which is how Mickey Mouse came into being.

Disney was wildly successful with his animation company, but he wasn’t satisfied. He was determined to make the biggest and greatest theme park ever seen, saying to a colleague, "I want it to look like nothing else in the world."

Steve Jobs

You can’t really make a self-respecting "famous entrepreneurs" list without throwing in Steve Jobs. Jobs dropped out of college because his family couldn’t handle the financial burden of his education. He unofficially continued to audit classes, living off free meals from the local Hare Krishna temple and returning Coke bottles for change just to get by. Jobs credited the calligraphy class he stopped in on as his inspiration for the Mac’s revolutionary typefaces and font design.

Jobs went on to have an unbelievable career, eventually forming the Apple Computer Company with his childhood friend and electronics expert Steve Wozniak. Often referred to as "The Grandfather of the Digital Revolution," Jobs forever changed the consumer electronics industry. At the time of his death, his net worth was over $8.3 billion, and his influence will be felt for many digital generations to come.

The most successful businessmen without degrees

Despite what most might think, a university degree doesn’t always equate to success – and not having one doesn’t mean you’re a failure either. As these businessmen show, their lack of a degree didn’t hinder them from becoming some of the most successful entrepreneurs in history.

matt mullenweg

Matt Mullenweg started WordPress, which now powers around 35% of the web, despite having dropped out of the University of Houston in favour of working at CNET Networks. Two year later he founded Automattic, the business behind WordPress.com, Akismet, Gravatar, Tumblr and more household internet brands. He currently manages the WordPress Foundation.



Scaling Techniques

In MongoDB, a set of replicated nodes is called a replica set. One of the nodes in a replica set is the primary node, and the other nodes are secondary nodes. Read requests are distributed between each of the nodes. However, only the primary node can be written to, and updates made to the primary node are then replicated to the other nodes.

Database Scaling

Do you have an application with a growing user base, or do you have an application that you anticipate will grow in the future? If so, then the load on your database is most likely growing as your application saves larger amounts of data. Whether it’s the number of connections needed, the amount of data to be stored, or the increased processing power, any database will eventually hit a limit on what it can handle.

Scalability is the ability to expand or contract the capacity of system resources in order to support the changing usage of your application. This can refer both to increasing and decreasing usage of the application.

The first action you might take to address the need for increased capacity is application and database optimization. Examples include optimizing the application code, caching, and appropriately indexing your query patterns . These optimizations increase the efficiency of your application and should bring some relief. However, there comes a point when system resource limits are reached. At this point, you will want to consider scaling your database vertically, horizontally, or both.

What’s the Difference Between Horizontal and Vertical Scaling?

What is Vertical Scaling?

Vertical scaling refers to increasing the processing power of a single server or cluster. Both relational and non-relational databases can scale up, but eventually, there will be a limit in terms of maximum processing power and throughput. Additionally, there are increased costs with high-performance hardware, as costs do not scale linearly.

vertical scaling

There is also a physical limit on the amount of CPUs, memory, network interfaces, and hard-drives that can be used on a single machine. For those scaling up using a cloud platform provider, you will eventually reach the highest tier of machine available.

What is Horizontal Scaling?

Horizontal scaling, also known as scale-out, refers to bringing on additional nodes to share the load. This is difficult with relational databases due to the difficulty in spreading out related data across nodes. With non-relational databases, this is made simpler since collections are self-contained and not coupled relationally. This allows them to be distributed across nodes more simply, as queries do not have to “join” them together across nodes.

horizontal scaling

MongoDB horizontal scaling (sharding) tries to be as transparent as possible, but may require application architecture and code changes. How you store and query the data can significantly affect your application performance.

Database systems that are scaled horizontally are also more complicated to manage and maintain, leading to more work for you and your team. This is where MongoDB Atlas can help with its out-of-the-box sharding.

Scaling Techniques

Definition: Scaling technique is a method of placing respondents in continuation of gradual change in the pre-assigned values, symbols or numbers based on the features of a particular object as per the defined rules. All the scaling techniques are based on four pillars, i.e., order, description, distance and origin.

Primary Scaling Techniques

Nominal Scale

Ordinal Scale

Interval Scale

An interval scale is also called a cardinal scale which is the numerical labelling with the same difference among the consecutive measurement units. With the help of this scaling technique, researchers can obtain a better comparison between the objects.

For example; A survey conducted by an automobile company to know the number of vehicles owned by the people living in a particular area who can be its prospective customers in future. It adopted the interval scaling technique for the purpose and provided the units as 1, 2, 3, 4, 5, 6 to select from.

Ratio Scale

One of the most superior measurement technique is the ratio scale. Similar to an interval scale, a ratio scale is an abstract number system. It allows measurement at proper intervals, order, categorization and distance, with an added property of originating from a fixed zero point. Here, the comparison can be made in terms of the acquired ratio.

For example, A health product manufacturing company surveyed to identify the level of obesity in a particular locality. It released the following survey questionnaire:
Select a category to which your weight belongs to:

ParticularNominal ScaleOrdinal ScaleInterval ScaleRatio Scale
CharacteristicsDescriptionOrderDistanceDescription, Order, Distance and Origin
Sequential ArrangementNot ApplicableApplicableApplicableApplicable
Fixed Zero PointNot ApplicableNot ApplicableNot ApplicableApplicable
Multiplication and DivisionNot ApplicableNot ApplicableNot ApplicableApplicable
Addition and SubtractionNot ApplicableNot ApplicableApplicableApplicable
Difference between VariablesNon-MeasurableNon-MeasurableMeasurableMeasurable
MeanNot ApplicableNot ApplicableApplicableApplicable
MedianNot ApplicableApplicableApplicableApplicable

Other Scaling Techniques

Scaling of objects can be used for a comparative study between more than one objects (products, services, brands, events, etc.). Or can be individually carried out to understand the consumer’s behaviour and response towards a particular object.

Other Scaling Techniques

Comparative Scales

A paired comparison symbolizes two variables from which the respondent needs to select one. This technique is mainly used at the time of product testing, to facilitate the consumers with a comparative analysis of the two major products in the market.

For example, A market survey was conducted to find out consumer’s preference for the network service provider brands, A and B. The outcome of the survey was as follows:
Brand ‘A’ = 57%
Brand ‘B’ = 43%
Thus, it is visible that the consumers prefer brand ‘A’, over brand ‘B’.

For example, A soap manufacturing company conducted a rank order scaling to find out the orderly preference of the consumers. It asked the respondents to rank the following brands in the sequence of their choice:

Q-sort scaling is a technique used for sorting the most appropriate objects out of a large number of given variables. It emphasizes on the ranking of the given objects in a descending order to form similar piles based on specific attributes.

Q-Sort Scaling Example

Non-Comparative Scales

It is a graphical rating scale where the respondents are free to place the object at a position of their choice. It is done by selecting and marking a point along the vertical or horizontal line which ranges between two extreme criteria.

For example, A mattress manufacturing company used a continuous rating scale to find out the level of customer satisfaction for its new comfy bedding. The response can be taken in the following different ways (stated as versions here):

Continuous Rating Scale

Itemized scale is another essential technique under the non-comparative scales. It emphasizes on choosing a particular category among the various given categories by the respondents. Each class is briefly defined by the researchers to facilitate such selection.

    Likert Scale: In the Likert scale, the researcher provides some statements and ask the respondents to mark their level of agreement or disagreement over these statements by selecting any one of the options from the five given alternatives.
    For example
    , A shoes manufacturing company adopted the Likert scale technique for its new sports shoe range named Z sports shoes. The purpose is to know the agreement or disagreement of the respondents.
    For this, the researcher asked the respondents to circle a number representing the most suitable answer according to them, in the following representation:

StatementStrongly DisagreeDisagreeNeither Agree Nor DisagreeAgreeStrongly Agree
Z sports shoes are very light weight12345
Z sports shoes are extremely comfortable12345
Z sports shoes look too trendy12345
I will definitely recommend Z sports shoes to friends, family and colleagues12345

The above illustration will help the company to understand what the customers think about its products. Also, whether there is any need for improvement or not.

Semantic Differential Scale

From the above diagram, we can analyze that the customer finds the product of superior quality; however, the brand needs to focus more on the styling of its watches.

Stapel Scale

With the help of the above scale, we can say that the company needs to improve its package in terms of value for money. However, the decisive point is that the interface is quite user-friendly for the customers.


An Example

Joey is working on creating a scale model of his house. He is using uniform scaling to build his scale model. He is using a scaling factor of 1:24. So his miniature house is going to be really small compared to his life-size house. Right now, Joey is working on converting a roof measurement of his life-size house to the roof measurement of his scale model miniature house. He uses the math calculation discussed in this lesson. His life-size roof measurement is 13 feet.

Making his calculation, he finds that his miniature house has a roof measurement of 0.54 feet with a scaling factor of 1:24. Joey can also use this same calculation to find a life-size measurement if he only knows the model measurement. For example, say Joey has built a little model of a future boat he wants to build. The scaling factor is 1:8 for the boat, and the model boat has a width measurement of 6 inches. The variable for the math calculation in this case will be on the bottom.



Best Movies for Entrepreneurs on Netflix

Why it’s one of the best entrepreneur movies: A peek into the world of corporate finance, investment, and capital markets, “Wall Street” shows just how slippery the slope of greed truly is, and the ultimate consequences of fraudulent business practices.

Top 25 Films for Entrepreneurs 22

The Best Business Movies Entrepreneurs Should Watch

The selection of artistic, cinematic masterpieces and documentaries presented in this article will be interesting and useful for startups and highly experienced business sharks, those who are seeking self-development and actively climbing the career ladder. These amazing, unpredictable, and inspirational movies will be sure to catch your interest. Emotional and accurate, they convey the specifics of the trading and advertising business, reveal the secrets of successful sales and the mysteries of famous entrepreneurs. They tell the stories of billionaires and their lifestyles. How did each of them begin their journey? What obstacles did they have to overcome? What did they sacrifice to achieve their dreams? You can also follow the link “26 Best Business Books“.

Some films can push you to original thoughts and conclusions, others will help you come up with fresh and exciting ideas, or even help you make a real breakthrough.

It’s a Wonderful Life (1946)

A classic and regularly relatable tale, “It’s a Wonderful Life” pursues the entrepreneur rise of George Bailey, a young man who experiences childhood in the small town of Bedford Falls with dreams of traveling the world. At the point when his father bites the dust abruptly, in any case, Bailey reluctantly takes over the family Bailey Bros. Building and Loan to save it from the town miser, Mr. Potter. For a considerable length of time, Bailey sacrifices his dreams of adventure to prop the Building and Loan up—and to enable the town’s attempting to individuals become property holders instead of leasing from slumlord Potter. Be that as it may, when the bank’s whole savings all of a sudden disappears, Bailey bitterly wishes he had never been conceived.

Angel Clarence appears to show Bailey how unique Bedford Falls would be if that wish had worked out as expected and, as many companions and neighbors rally around him, Bailey learns exactly how much his unselfish actions have really mattered.

Why it’s a standout amongst other entrepreneur movies: “It’s a Wonderful Life” is a classic tale, and outstanding amongst other entrepreneur movies, time. You could consider George Bailey as the main socially mindful entrepreneur—by putting his town and neighbors first, he prevailing in something other than business—he prevailing in life.

2. “Jerry Maguire” (1996)

In this entrepreneur tale of the fall and rise of a high-powered sports agent, Jerry Maguire (Tom Cruise) is fired from his successful company after advocating for his belief that agents should have a more personal touch, with fewer clients and more time to understand them. He impulsively starts his own sports management agency with the only client who believes in his newly adopted ethos, Rod Tidwell (Cuba Gooding Jr.), a volatile football player whose family and financial needs push Jerry to become his best.

With former co-worker Dorothy (Renee Zellweger) as his sole employee, Maguire must build his business and overcome both his own doubts and those of his only client. Ultimately, he succeeds by putting his client’s needs before his own desire to make money.

Why it’s one of the best entrepreneur movies: Striking out on your own because you think you can do it better is the classic startup story. It’s scary, sure, but as “ Jerry Maguire “ proves, all you really need is one good customer and a lot of determination.

Wolf of Wall Street

Entrepreneur: Jordan Belfort

Based on the true story of Jordan Belfort, this film follows Belfort’s drug-fueled, money-making ride to the top, and his crime-ridden, debauched fall back down, which ended in a prison term and a surprising second act.

The fast rise of a swindler is hardly a role-model for today’s professionals. But Belfort’s guile and cunning intelligence show money shouldn’t be the only driver for success.

Final Thoughts On Entrepreneur Movies For 2022

So, this is all from our side as of now. We have tried our best to curate a list of best entrepreneur movies that may help you to get inspired and motivated.

Furthermore, we always try to provide the best value to BloggersPassion readers and that is why we may come with some more movies about success, motivation, and inspiration in the coming days.

best entrepreneur movies

Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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6 thoughts on “25 Best Entrepreneur Movies in 2022: Get Inspired, Stay Motivated, and Embrace Success”

Hi Anil ,
I don’t know about the rest of movie ,but when I saw Moneyball (2011) and the founder both movie are amazing . Specially Moneyball means how they track player performance and value them amazing .



Qualities of a Good Translation Company


You may want translation services for your write-up. You may not be a native English speaker, and writing it in your language is the only way to express yourself well. While researching, you may come across a source in a foreign language and need it translated.

These are among the reasons that may warrant you to seek the services of a translator. Numerous firms offer such services for various clients, including students.

However, only a few of them do deliver professional work. Here are some points to consider before you settle for any translation service provider to help make your search easy.

  • Accuracy

When writing your academic paper, the last thing you want is your essay losing meaning. Losing meaning is what happens when you settle for any unofficial agency. They mistranslate words and mix up the sentences.

Go for experts in the industry who know what it means to give professional translation services. Using machine translation is not a reliable way of getting your work translated. Therefore, if you want accuracy, this should be your priority.

  • Localization 

Expert translators understand that translating words is not for the fun of it. The intended message must reach the audience in the right way. As such, you will want to go for a translator whose work is professional.

The translated work should flow naturally and pass the message without creating confusion for the reader. The type of paper you are working on also needs an expert in the field. A translator well versed in humanities may do a shoddy job in science papers.

  • Understanding Of Both Languages

If, for instance, you want a Spanish paper translated into English, you will look for a translator who speaks both languages fluently. If an agency does not specialize in any of your preferred languages, look elsewhere. If you find it hard to get the right company, you can opt for custom writing services.

The professional writers write student papers for money at a price you can afford. They are available anytime you may need their services since their customer support desk is open all through. They will write your paper in impeccable English, free of errors, and with no plagiarized content.

The advantage of paper writing services is that you do not have to pay for any other service. When it comes to the translation, you may incur charges of editing and proofreading your work.

  • Experience 

When choosing the right company, you need to look at how long they have stayed in the industry. A new agency may not be familiar with the business’s problems or the way in which to deal with them. They may have the best translators, but you do not want your paper to be a trial and error sample.

Their area of expertise also matters as not all translation services are the same. Some deal with legal, literary, medical, and marketing translation. You have to choose one that will help with your academic work.

When choosing a translator, go for one who specializes in a niche that your paper is about. A specialist understands the terminologies of the field clearly. As such, you can be sure that they will translate your work in a language that will be natural to the reader.

  • Privacy Policy

Do not leave your paper in the hands of scam sites who do not care about your privacy. Therefore, you will have to check if they have got a confidentiality guarantee for their customers. Your financial details should also be safe to avoid fraud.


When choosing a translating company, you have to be careful so that your work does not get distorted. You may be running out of time, and if a paper gets mistranslated, rectifying it may lead to time wastage and loss of money. Accuracy, professionalism, confidentiality, among other qualities, are a must-have for any translating agency you may want to hire.