An Ultimate Guide to Writing for Social Media

This guide is designed to help you understand how to write for social media.

What is Social Media?

Social media is a way for you to connect with your audience. You can use social media to share your content, interact with your followers, and build a community around your brand. Social media can be a powerful tool for your business, but it can also be a time-consuming and frustrating experience if you don’t know what you’re doing. In this guide, we’ll cover the basics of how social media works, how to get started, and how to use it to your advantage.

How Social Media Works

There are two main types of social media:

1. Social Networking Sites: These are sites like Facebook, Twitter, Instagram, and Pinterest. These sites allow you to share content with your friends, family, and followers.

2. User Generated Content: This includes sites like YouTube, Vimeo, and SoundCloud. This type of site allows you to upload content and share it with the world.

To get started with social media, you need to have an account on a social networking site. Then, you can start posting content and sharing it with your network.

Types of Social Media Platforms

Here are some of the most popular social media platforms:

– Facebook: Facebook is the world’s largest social media platform. It has more than 1.5 billion monthly active users. Facebook is free to use, but you have to pay to promote your posts.

– Twitter: Twitter is a microblogging platform that allows users to post 140-character messages called “tweets.” Twitter is free, and you can promote your tweets for free. However, if you want to get more people to see your tweets, you will have to spend money to promote them.

– Instagram: Instagram is a photo and video sharing site. It is owned by Facebook, and it is free and easy to use.

Why Use Social Media to Promote Your Business?

If you are just starting out, you may be wondering why you would want to spend your time and money promoting your business on social media sites. Here are a few reasons why you might want to start using social media for your brand:

– You can reach a lot of people at once. With social media you can reach people all over the world at the same time.

– You can connect with people who are interested in your product or service. You don’t have to worry about reaching people who aren’t interested in what you are selling.

– Social media is free. It doesn’t cost you anything to start promoting your brand on these sites. You just have to decide if it is worth it to you to spend the time and effort promoting your content on social networks.

How to Get Started

Now that you know what social media is and why you should use it, let’s talk about how you can get started. There are many different ways to get your social media content out there, but here are the most common ones:

– Create a Facebook Page: You can create a Facebook page for your company, brand, or product. This is a great way to start building a community of people who like your brand or products. If you already have a Facebook business page, this is a good place to start.

– Start a Twitter Account: If you don’t already have one, you should create a Twitter account. To get started on Twitter. Once you have your Twitter account set up, you’ll be able to start sharing your content. To start sharing content, click on the “Tweet” button in the top right-hand corner of your Twitter page. You will be taken to a page where you can write your tweet. To share your tweet, click “Share” at the bottom of the page.

– Start a YouTube Channel: If you have a product or a service that you would like to promote, you could start a YouTube channel. YouTube is a video sharing platform, so you can upload videos to your channel and share them with your community.

– Start an Instagram Account

Tips for Using Social Media

Once you have set up your accounts, here are some tips for getting the most out of them:

– Make sure your content is relevant to your followers. If your content isn’t relevant to them, they won’t be interested in it.

– Make sure you are sharing content that your followers will want to see and that will be of interest to them. If they don’t find your content interesting, they are less likely to follow you or share your posts with their friends.

– Make your content shareable. If people can’t find a way to share your content, they will not be interested.

– Make your posts easy to share. For example, if your post is a picture, make it easy for people to share it by adding a link to the image in the description of the post. If it is a text post, make sure it is easy to copy and paste the text into the comment section of a social media site.


In this lesson, you learned about social media and how it can help you promote your business. You learned about the different types of platforms and how to get started using them. You also learned about some tips and tricks for using social networks to get the most from your efforts.

Top 10 Websites for Article Posting

Top 10 Websites for Article Posting

One of the ideal means of making money is by freelance writing jobs and if you want to gain recognition there’s nothing better than setting up a base. This kind of foundation can be made by submitting your work to famous websites that have featured articles of excellent grammar, quality, and resources. Most of the writers online have their work reviewed by editors online after which the article is selected for publication. However, by following the basic principles of the website and formulating your articles in that particular manner will allow you to grab onto the position of a prestigious writer with the high number of recommendations. Also, the quality of content plays a very big role, so if you are not sure about writing an article by yourself, you can always use thesis editing services.

One of the widely used sites, eHow allows you to grow your name online as a writer by using your articles. However, your article must be grammatically correct and should consist of citations placed in the right manner. Don’t worry about recognition especially since eHow is visited by millions online for information.

For learning, building, and fixing in the context of content writing, eHow helps you in earning loads of money and experience. Submit your article thereby check the number of viewers you get accordingly empower your strength for better and easier challenges.

Follow a formula

Many bloggers today take a haphazard approach to blogging. Sure, they know their basic subject matter. But the actual writing sort of takes care of itself — an intro, a few sections, write some more stuff, wrapt it up with a conclusion…and….

How to Make a Great LinkedIn Profile ( 18 Best Tips)

how to create a linkedin profile - job description

How to Make a Great LinkedIn Profile (+18 Best Tips)

Do you have a LinkedIn profile? Congratulations, now you’re one of the 750+ million users competing for the attention of recruiters, investors, and entrepreneurs scouting for talent in the social platform.

Your profile, contrary to what many users think, isn’t the online equivalent of a resume. Although it looks like it, it’s so much more than that. Your LinkedIn profile gives you the opportunity to tell your story, ambition, and personal brand sans the limitations of a typical resume. It also serves as your business card, a way for other users to evaluate if you’re a worthy addition to their professional network.

This tutorial will show you how to set up LinkedIn, so you can get more views and build a stronger network for your career or business. Plus, we’ll share 18 LinkedIn profile tips to help you make the best LinkedIn profile.

18 LinkedIn Profile Tips

1. Use the First Person

Write like you’re talking to a friend, but keep it professional. Let your personality shine. There’s no need for highfalutin words, although proper grammar and spelling are still expected.

Show people what makes you passionate about your work or business, and feel free to share a bit of what you do when you’re not at work. Again, you’re not writing a resume. You’re writing a profile on a professional social network, the key words being professional and social.

2. Pick a Good Profile Picture

Your profile picture will affect people’s first impression of you, so choose wisely. If you can, invest in a professional headshot for your profile. Don’t be afraid to pick a creative picture if that’s appropriate for your line of work. Just make sure it’s recent and a good close-up because a full-body shot is impossible to see on a thumbnail size image.

3. Don’t Limit Your Headline to Your Job Title

The LinkedIn headline is the first thing other users will read on your profile because it’s just below your name. It’s auto-filled with your current job title by default, but you can change it to whatever you want.

A headline is supposed to catch a reader’s attention. Your job title, however impressive, won’t cut it. Remember, LinkedIn has 750+ million users, so there’s a good chance there are thousands of professionals with the same job title as you.

4. Use the Summary to Tell Your Story

The summary section of your LinkedIn profile isn’t the same as the executive or professional summary in a resume. In a resume, the summary is usually reserved for the candidate’s best accomplishments.

In LinkedIn, you’re not limited to a one-line accomplishment. There’s enough space to tell the story beyond those accomplishments to give readers context of your work, and how it impacts the people around you. You can also write a short narrative about your career’s progression, or share the story of how your business came to be.

While storytelling is definitely acceptable, LinkedIn users won’t read a novel. Limit your summary to three to five short paragraphs with a bulleted section for users who don’t want to read the whole text.

5. Add a Background Photo

Not many users know, but you can now upload a background or cover photo on your LinkedIn profile. It’s similar to what you see on Twitter and Facebook, except users are expecting to see professional or work-related background pictures, not selfies.

Granted, not everyone will have pictures like those mentioned above. If that’s the case, try a picture of yourself while at work. This works great for jobs where you’re not always in front of a computer, and what you’re doing is easily understood in a photo, such as architects, chefs, photographers, engineers, and anyone doing field work.

6. Connect Your Other Accounts and Websites

You’re also allowed to link up to three websites to your profile. Each URL can be labeled as your personal website, company website, blog, portfolio, or RSS Feed. While those descriptions are okay, using the “other” option as your label gives you the freedom to use a creative or keyword-rich label for your website.

For instance, instead of plain old “Portfolio,” you can label your website as “Graphic Design Portfolio.” If your website URL is different from your brand name, you can use this feature to list the brand name beside the URL.

7. Use Visual Media

With its visual media features, users can show proof of their work by uploading videos, articles, presentations, or PDF files right beside every job entry. Attaching visual media to your LinkedIn profile is a great way for creatives to showcase their work, and for entrepreneurs to prove the value of their products and services through PDF case studies or video demonstrations.

8. Highlight Accomplishments in the Experience Section

If you’re having trouble choosing which accomplishments to include, pick the three most impressive, relevant, or unique to your role. Write the bullet points in the Challenge-Action-Results (CAR) format or the Situation-Tasks-Action-Results (STAR) format.

Since there are no space constraints on LinkedIn, use the extra space to write a short overview of your job. Explain the specifics of your job, such as the industry you serve, the budget you handle, or the number of people you manage to give other users some context about your experience.

9. List All Relevant Skills to Get “Endorsements”

Go to “View Your Profile” then scroll down until you see the section on “Featured Skills and Endorsements.” If you don’t have any skills listed yet, just type your skills and LinkedIn will suggest related skills for you.

You can receive endorsements from other members for various skills.

Why do you need a good LinkedIn profile?

LinkedIn is the social media network for professionals. Recruiters go there to find potential candidates; employers are actively promoting their brands and it is by far the best social media platform for a job seeker.

Recruiters and hiring managers will source on a variety of platforms and social media and your activity on Facebook and Twitter will certainly carry some weight, but LinkedIn is where the job search social brand should live for any corporate job seeker.

It is true that historically manual professions such as plumbers or less senior roles such as telemarketers have not been so visible on LinkedIn, but today if you are a tradesman looking to increase your brand or an early career professional looking for education, LinkedIn is a treasure trove of opportunity for everyone.

One of the biggest mistakes for any beginner LinkedIn member is to create a minimal LinkedIn profile. The platform offers fantastic opportunities for connecting with others who could help you along your career journey, so make the very most of everything that is on offer. Be confident and let your experience shine.

How to Create a Powerful LinkedIn Profile: 10 Tips

When you hit that profile button and contemplate the messages that your LinkedIn profile is sending out to potential new employers or freelancing clients, are you happy with what you read?

1. Your LinkedIn profile photo and profile header image

Considering the use of headshots in resumes has been phased out in many countries (notably in the United States and Canada), the importance of a professional photo is often overlooked by job seekers.

Not everyone bothers creating a profile picture on a clean white background, and even fewer people care enough to order professional photos by a photographer. The latter may seem needlessly expensive, until you think about the investment value. In the long run, high quality “headshots” pay for themselves many times over in positive image gains.

Considering LinkedIn is a social network, your profile picture should work to your advantage. We’ll analyze that aspect in more detail later, but for now, make sure to choose and/or create your image carefully.

If you’re already using’s resume builder, we have a nifty feature that can turn any photo into a professional one: the photo background change feature . You can easily take any photo that turned out well and switch out the background with the press of one button. There’s a good variety of backgrounds to choose from: abstract, office space, flat color and even natural backdrops for more exotic professions.

2. The LinkedIn headline is your elevator pitch

The LinkedIn headline is a very important element of the LinkedIn profile page, as it sets the tone for your entire LinkedIn account. It’s the first thing seen by prospective employers and recruiters after your profile photo.

The best LinkedIn profiles make the headline work for them, rather than just display their main job title. In a world where “standard” job descriptions mean less and less with each passing year, purposefully crafting a professional brand and a “custom title” or job description makes a lot of sense.

Your goal is to outline more than a generic job title for your current position — for instance, “Kate Wills, Accountant” or “Jim Gordon, Engineer” — and to make the recruiters who visit your page actually remember you among the crowd of candidates.

3. Your LinkedIn profile “about” summary section

In terms of vitally important (yet difficult to tackle) sections, the LinkedIn “about” section is a cornerstone of your LinkedIn profile. Similar to the profile in a traditional resume (sometimes called the summary or personal statement ), this offers the very best highlights of your candidature.

It should give a brief but vibrant glimpse into how you’ve grown as a professional over the years. Highlight your proudest achievements in the LinkedIn profile and emphasize your most unique or valuable skills.

The summary section on has many of the same characteristics as its counterpart in a traditional resume. You can check out our advice on building a fantastic summary in our comprehensive resume writing guide , or our summary blog, since most of the same principles apply. The main difference is you’re limited by 2,000 characters rather than 100 to 200 words.

The trick is to strike a balance between an engaging narrative and professional credentials. Bet too creative and you’ll come off as not taking your job seriously. Focus only on professional lingo, and even industry experts will get bored quickly and move on.

Keep in mind also that many recruiters and hiring managers aren’t as knowledgeable in technical fields as you might be if you’re an industry veteran. Be careful not to turn your LinkedIn profile summary into a jumble of cryptic abbreviations.

Space is precious here, and first impressions even more so. Make these 2,000 characters count. Make them capture the recruiter’s or prospective employer’s imagination, as much as they impress with career milestones.

It is important to note that only the first three lines of the LinkedIn “about” section will be visible initially, so make the beginning of your story as interesting as possible. The reader makes a conscious choice to click on the “see more” button, so choose your words carefully in the opening sentences.

How to Build an Impressive LinkedIn Profile - Characters counts LinkedIn

How to Build an Impressive LinkedIn Profile – Characters counts LinkedIn

4. Featured content adds depth to your story

The main benefit of LinkedIn is that it allows members to grow their professional networks, share their thoughts with others and learn from each other. Social update posts, long form blog content and video posts all form part of the LinkedIn professional tapestry.

Step 6: Licenses and Certifications

When you create your LinkedIn profile, do not forget to include your licenses and certifications if you have any. Obviously, they can be different depending on your field or industry.

licenses and certifications linkedin

You can visit the link that I’ve provided if you want to learn how to get certified for free in Marketing or Sales by these companies. Obviously, these certifications do not substitute a degree, but they are a great way to boost your CV.

When completing this section, you can also provide details such as the expiration of the course (if any), an URL to the certificate, and a valid credential. It is not obligatory, however.

Step 7: Accomplishments

I have included the next couple of sections within the same step because their goal is practically the same. To highlight your skills in a more practical way, and give other people the opportunity to endorse your expertise.

The purpose of this section is to write down your key skills and let others endorse you. The reason why is because everyone can make up skills that they don’t have. However, if you have coworkers or ex classmates that have worked with you, they can go to your profile and confirm that you actually possess these skills.

Of course, do not go overboard with the skills. Select between 10-15 things that you are really good at, and focus on getting endorsed for them. You don’t want your expertise to get diluted because you’ve listed 100 irrelevant skills.


8 Ways To Improve Your Writing Skills

How to improve writing skills in English

Utilize Your Leisure Time

Nowadays, we waste our time without any reason. Smartphone addiction is one of the main reasons to give up writing regularly. We do not want to utilize our leisure time properly. As a result, we can not improve our writing skills. Suppose sometimes you don’t have anything to do, then you may start writing something. It can be any topic or incident. Your primary purpose is to improve your writing skills.

Practicing your targeted language through spoken will help you make yourself a good writer. Many people face the problem when they learn their targeted language only because of spoken practice. A fluent speaker always gets a lot of ideas by speaking with different speakers. Let’s try to improve your speaking skills.

Find a friend or a partner for speaking practice. Sometimes when you get a chance to start a conversation with him. Here you get two benefits: you can improve your speaking skills, and another is you can get many ideas from your friend. Later, it will be effortless to write something about the topic you choose for a conversation with your friend.

Types of business writing

Business writing is used in the workplace to communicate with coworkers, stakeholders and clients. It provides a means of sharing information through text rather than speech. Business professionals send ideas, deliver corporate news and explain changes in the workplace through written correspondence. This makes writing skills an essential component to many jobs that require clear, concise and effective messaging. There are four main types of business writing. They are:

1. Instructional

People use instructional business writing when changes occur within the workplace or managers need to provide directions to an associate. These messages often break the task or set of tasks into a series of steps that are easily understood by the recipient.

2. Informational

Informational writing is a type of business writing that does not require action on the recipient’s part. It usually pertains to creating formal documents for reference or record keeping. Businesses require exceptional informational writers who can mark progression toward goals, predict changes or fluctuations in future work and comply with legal obligations.

3. Persuasive

Persuasive writing is a type of business writing that seeks to persuade consumers into making a purchase. This form of writing is most common in sales or marketing settings and is often direct, focusing on a particular good or service the company offers. Persuasive writing also helps in building and maintaining customer relationships over a long period of time.

4. Transactional

Transactional writing is a type of business writing that involves common, daily communication. It’s most often seen in the form of emails but also includes official letters, invoices or other business forms. Human resource departments make use of this writing, as well, to deliver complicated information to employees regarding employment.

How to improve writing skills

1. Research basic writing principles

One of the best ways to begin improving your writing skills is to research some of the basics. There are plenty of helpful resources online that cover basic to advanced grammar, spelling and general writing. Take time to study these resources thoroughly, especially any provided examples. If its coverage of a topic isn’t helpful enough for you, research more on that specific area from other sources. Engage with others in online writing forums, ask any questions you have and participate in ongoing discussions.

2. Practice as much as you can

Once you have a basic understanding of what you learned in your research, reserve time to practice it. Writing is a hard skill that develops over time the more you use it. Implement what you learn within your emails, announcements or any other written correspondences you create at work. If you ever encounter a word, phrase or whole sentence that doesn’t sound correct and can’t find a solution, revert to step one. Look up your specific issue and find a new way to write it.

3. Read as much as you can

One of the best methods of improving your writing is to read. Look for online blogs that use a professional writing style. Sites that cover business resources are great places to start. Scour their content and take note of their verb tense, sentence structure and other stylistic elements. Additionally, seek out possible mistakes. There’s no better way to test your skills than to identify errors in others’ work and determine a solution.

4. Seek out writing workshops in your local area

Learning with others is another great way to improve your writing skills. Joining a workshop doesn’t require you to be a novelist. However, sharing your work with others, editing and learning alongside them can only benefit your overall writing skills. Working with others also builds confidence as it involves sharing your work or presenting it aloud.

5. Consider everything you write as a story

Stories have a proper beginning, middle and end. Even the most basic emails follow the same structure if you break them down. All messages you send out need to tell a story to be engaging. They answer questions such as who, what, when, where, why and how as necessary. Within the previous step, you may be exposed to minor story-telling techniques. Take note of them and implement them into your writing. Study the following example:

My name is Andre, and I am the head of Marketing located one floor above you. I’m reaching out to set up a meeting for discussing new coding changes to the website. I want to ensure your changes work well with our current design and don’t interfere with our digital marketing initiatives. I’m free tomorrow after 2 p.m. Let me know when you can meet in my office.

6. Edit your work

Even the most seasoned writers make mistakes. Remember to edit all written material before sending it out or publishing it. For example, after drafting an email, read through it several times to identify any potential grammar issues. Sending out material littered with minor mistakes can have a significant impact on your credibility, so make sure to review your work with tools and also the help of a friend or colleague.

7. Consider omitting unnecessary words

Omit unnecessary words, phrases or whole sentences that take away from the message. Write in a more direct tone and get to the point of your message. Write clearly and effectively to avoid such wordiness. Doing so makes your content easier to read and understand. This is especially critical when sending complex information to employees or clients.

8. Download helpful applications

There are many available applications for both mobile and desktop that monitor your work. As you type, they outline misspelled words and phrases that have better alternatives. This can be helpful, especially when you’re writing on a deadline. While it’s still a good practice to edit your own work, using an application to help find errors speeds up your process.

Strategies for English teachers4 Tips for English teachers

Help students overcome their fear of a blank page by starting off your lesson with an activity that helps them generate language and ideas for their writing. This is a top down strategy that will allow them to activate prior knowledge and personal experiences that relate to the topic.

Research shows that strategy use transfers from a learner’s first to second language after they have reached a certain ability level. For those learners who are not strong writers in their first language, introduce and model writing strategies.

Be on the lookout for learning difficulties. You may think spelling mistakes and poorly organized text are a result of lacking English skills but there may be another issue such as dyslexia, dyspraxia or dysgraphia that is causing the problem. The earlier a learning difficulty is diagnosed, the sooner a student can learn strategies to overcome it.

Go over the difference between written and spoken English. Every language learner eventually discovers that not everything we say in conversation is acceptable in written form. Beginner learners might need you to call their attention to some common examples (such as writing going to instead of gonna).


5 ways you can promote your small business online (for free! )

Facebook for Business: Everything You Need to Know

Every small business can benefit from a Facebook presence. With more than 2.91 billion monthly users, Meta – the Facebook company’s new name – gives small businesses many ways to promote their services, increase customer support, and boost sales and recognition through their Facebook platform.

Using Facebook for your small business may seem challenging because the platform’s rules and algorithms change frequently. However, with the right strategies, Facebook is one of the best ways to use social media for business.

One of Facebook’s biggest strengths is allowing you to target a specific audience through paid campaigns and advertisements. The platform maintains a significant amount of information about its users, which can be advantageous when targeting ads. In addition, creating a Facebook Business Page can be an effective small business marketing tool.

Did you know? Facebook’s business offerings used to be grouped under the Facebook for Business umbrella. Now, these business tools are called Meta for Business, reflecting the company’s new branding.

What is a Facebook Business Page?

A Facebook Business Page is like a free business website companies can build on to expand their internet presence. Like a personal Facebook profile, your Facebook Business Page includes functionality for sending and receiving messages, posting updates, getting notifications and interacting with other users’ content through liking, sharing and commenting.

Of course, given how many companies have a Facebook presence, you’ll need your Page to stand out from the crowd to draw significant attention to your business. If you’re questioning whether the work that goes into distinguishing your company on Facebook is worth it, the many benefits of Facebook Business Pages may convince you to invest the time.

Key takeaway: A Facebook Business Page is a free resource that helps you to connect with customers and grow your online audience. Like email retargeting, Facebook allows you to reach a captive audience.

Take advantage of social media

Almost 80% of Aussies are active social media users, and one-third of Australian consumers say that they will inspect a brand’s social media presence before doing any kind of business with them. That said, many small businesses disregard social media marketing, which has tremendous potential to grow their business. Social media is an instant connection to the world—a powerhouse of visually rich content that people are constantly engaging with and sharing. You can establish a social media presence without splurging on paid ads or hiring an influencer to market your business. We encourage you to create a free business profile on any platform your target audience uses and start posting relevant, useful content in your niche. When people find that your posts are actually helpful and engaging rather than just blatant advertising, you will receive organic followers who may eventually become customers.

In terms of ROI, email marketing outperforms almost all other marketing techniques. From sending newsletters, seasonal offers, and promotions to providing customer support, email is a versatile tool that every small business should use. The best part is that it’s highly customisable and exceptionally affordable. You can target and deliver relevant emails that bring value to specific customers for a fraction of what other marketing channels cost.

If you want to begin your email marketing journey or enhance the methods you’re already using, you can test out our free version of Zoho Campaigns. Our easy-to-use email marketing software has automation, templates, and metrics, so you have everything you need to optimise your email campaign performance.

Build a business blog

Business blogs are an effective tool to build brand authority and credibility. Though they may take longer to produce results than other marketing methods, they are undeniably an excellent investment for your business. When you share your expertise by writing optimised blogs specific to your industry, you give more reasons for search engines to display you on results pages. This also helps you build domain authority and generate traffic to your website by reaching a larger audience. Simply put, the higher your search engine rankings, the more people will find you, and the better the chances are that they will convert into customers. For example, let’s say you run a photography business. If people searching for a wedding photographer in Brisbane come across your blog post on ‘Top 10 photography spots in Brisbane,’ they might want to hire you if they were impressed with the photos you took and your deep understanding of the the field.

Online forums are where people exchange ideas and interact with one another about a particular subject. Choose a suitable forum where you can meet prospective customers, participate in discussions, and actively contribute your tips and opinions on topics related to your business. However, be certain that you are adhering to the rules by promoting your company only in appropriate contexts. This is an excellent way to network with potential customers, build relationships, and introduce them to your services at the right time when they are needed. Quora, Reddit, LinkedIn, Facebook, and Flying Solo are some platforms where you can find dedicated groups or channels related to small businesses.

11 local marketing strategies you can start today

1. Optimize your website (and localize it).

Website optimization is key to driving traffic, but is your website optimized for local users? Not only should you follow search engine optimization (SEO) best practices, such as employing keyword research to inform your website content, you should also guarantee that your website offers a top-notch mobile experience, said Heather Lodge, chief marketer at Click and Mortar.

“More than half of traffic coming to websites is from mobile devices,” she said. “If you have a website that’s nice and streamlined, with large text to read on a small screen and large buttons to easily click, you’ll have an easier time attracting local business.”

In addition to these recommendations – which are key for any digital marketing strategy – your website should also be localized, Lodge said. That means determining keywords and key phrases based on local SEO – ask yourself, “What is the local market searching for on Google?” A good rule of thumb is to frequently mention your community or nearby communities. If you’re targeting a regional audience, consider adding language to your website like “serving the tri-state area,” for example.

You can improve your local SEO insights even further by leveraging free keyword research tools like Google Analytics, Google Trends and Google Search Console to inform precisely what local terms you should incorporate. The more you optimize your website for local search, the more local customers are likely to land on your webpages.

2. Update title tags and meta descriptions.

Title tag refers to the 60 characters that search engine users see on the search engine results page (SERP). Keeping a title tag relevant to your brand and location, but shorter than 60 characters is optimal, McKnight said.

The meta description is less likely to factor into search ranking, McKnight added, but it can improve click-through rates by signaling to users precisely what type of information they might find on the webpage.

“Data shows that a quality meta description … can help click-through rate. On the flip side, for a business like a restaurant that wants people to call, having a phone number in the meta description is huge,” McKnight said. “Meta descriptions should always be 160 characters or less.”

The title tag and meta description can be edited in the administrator’s tools of the web hosting platform you use. For many small business owners, McKnight said, WordPress offers an easy to use SEO function.

3. Set up local landing pages for all your business locations.

“There will often be companies with a lot of different locations, but they don’t include pages with information on those different locations on their website,” Lodge said. “These pages should include each location, directions on how to get there, and what store hours are.”

Lodge added that these pages should include specific content about your business. For example, a real estate agent based in Nashville, Tennessee, shouldn’t just list on their website that they are a “real estate agent.” Instead, including the key phrase “leading real estate agent in Nashville” signals to search engines where the agent is based and helps serve results to a local audience. It also considers how people are searching for real estate agents; they don’t just want anyone, they want “the best” or “leading” real estate agents.

4. Claim your Google My Business listing.

One of the easiest and most effective local marketing strategies you can employ immediately is claiming your Google My Business listing. Google My Business provides search engine users with information like your location, store hours, directions, contact information, and more directly on the SERP.

“Claim your Google My Business knowledge panel and make sure that it is updated,” said McKnight. “Especially during COVID-19, make sure it reflects current store hours and accurately explains any restrictions, such as takeout or delivery only.”

Lodge added you should also claim local listings on other third-party sites, such as Yelp. The more places users can find your business (along with location information) the better off your local marketing success will be.

5. Optimize social media pages.

Social media marketing is critically important when it comes to local online marketing. Much like your website, your social media pages should be optimized and localized. This means providing up-to-date information, such as your business’s location, contact information, and store hours. It also means maintaining an active social media account. You can preschedule social media posts using tools like Hootsuite.

“From a small business perspective, social media revolves largely around communication about deals, reopenings or promotions,” McKnight said. “A lot of it is just reputation management.”


Creative ways to promote your business

Ad Analytics

Run Contests on Social Media to Attract Attention

A contest is a subtle way to promote your product without actually advertising it. Running contests on social media platforms will drive audience’s attention towards your product. To reap maximize benefits from the contest, keep it fun, simple, and offer giveaways to all participants. Ultimately, this will create loyalty towards your product in customers; thus, will help you in generating leads in long-term.


Example: Dove, recently started a “Real beauty should be shared” contest on Facebook. It was a fill-in-the-blank contest wherein users had to tell why their friends represent real beauty by filling in their friend’s name and things that make them a real beauty. As a prize for this contest, they gave entrants the chance of becoming the face of Dove (to be printed on Dove soap case). This was a brilliant branding campaign where Dove not only got a genuine face for marketing but also brought huge attention towards its product.

Create a brand & logo

Don’t be fooled by how simplistic this first tip may seem. Widespread brand recognition is your ultimate goal, and your business needs to inspire credibility and persuade others to spread the word about your work.

You need to create a brand you can build on from the start. Start by taking inventory of your business’ unique value proposition, its personality, and the values that define it. Then you can start to think about your visual brand.

Hiring a design firm may be costly, but there are popular design services on the web, that can provide a selection of custom logo designs for your brand, and at an affordable price. You can even create a logo using an online logo maker if you’re on a very tight budget. Your visual brand may evolve with your business, but you need to start with something on which you can build your business’ reputation.

Create a website

Setting up a website is relatively easy. Making sure it’s attractive, functional, accessible, and mobile-friendly can make your business look professional. There are many affordable website services you can use to get your business online fast and with little cost.

These services offer ready-made website templates with lead-generation features, free logos and other features. Or, if you’d prefer to have more control over your site, you can always use WordPress, the world’s most popular (and entirely free) content management system. Thanks to the vast selection of available WordPress themes for professional business websites, anyone can easily set up a fully functional and expertly designed site. The overall cost of a site can vary from the type of design and function. Additionally, before marketing your website through any online channels, make sure your metadata is accurate and follows Google Webmaster guidelines.

Remember, too, to put everything on your website. If you book a stand at a trade fair, for example, get your team to wear t-shirts with your logo, phone number and website details on the back. You could even paint your car with your company logo and include your brand’s contact details.

Optimize your website’s SEO

Search engine optimization (SEO) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.

Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.

Host a workshop or webinar

Teaching can help you gain exposure and position yourself as an authority in your field. Consider hosting workshops and presentations online or in person, particularly if your business involves specialized skills or technical information. You’ll provide valuable knowledge for prospective customers, make contacts in your industry and get a chance to collect contact information from attendees.

Introductory discounts and free trials draw new customers by offering incentives for their interest. You can also encourage referrals by offering customers deals that they can share. On the other hand, free samples and trials give prospective customers the chance to try your product or service without a financial commitment. This builds trust and allows your work to speak for itself.

Invest in your dream and promote your business. Though each of these tips can be effective on its own, combining them can be even more powerful. Speak with a business banking expert to learn how a business banking account can help your business reach its full potential.

For informational/educational purposes only: The views expressed in this article may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results.


20 Small Business Tips and Tricks to Help Make Your Store Thrive

20 Small Business Tips and Tricks to Help Make Your Store Thrive

Once you obtain the necessary permits and licenses, get incorporated and offer a legitimate product or service, you’re a business owner — on paper, at least. But keeping a successful business up and running is a different story.

You’ll run into roadblocks that can threaten business viability if you overlook critical administrative tasks like bookkeeping or maintaining relationships with high-quality suppliers. In fact, the top reasons for new business failure include a lack of marketing strategy, having no plan for how to scale the business to meet growing demand, or offering a poorly conceived product or service with a too-small total addressable market (TAM).

20 Tips for Small Business Owners

1. Stay organized.

  • Keep accurate records of business finances: Record every transaction (customer billings and vendor payments) into the proper account at least once weekly and keep an eye on the bottom line. Keep copies of all invoices, cash receipts and cash payments for bookkeeping and tax purposes.
  • Set (and keep) deadlines: Stay on top of administrative tasks using project management software — this lets you set deadlines, assign tasks to employees and upload documentation to a central repository.
  • Plan ahead: Plan your social media campaigns in advance using social media scheduling software. Use email marketing automation to follow up with new leads. Use Slack, Zoom and Microsoft Teams for quick communication with your team. If something can be explained in an email, you don’t need to have a meeting about it.

2. Learn to be flexible.

Agile businesses can quickly pivot in response to changing market conditions, while the slow movers struggle not to become obsolete. Lean into your data and be willing to change course. Listen to customer feedback and don’t be too wedded to your own opinions.

For example, let’s say you’ve conducted interviews with prospective customers and it turns out your product isn’t well-received or the market for it is too small. Don’t cling to a business idea that won’t float. Be willing to change your business model or pricing strategy if your current approach isn’t working for you.

3. Automate as many things as possible.

Automating repeatable tasks saves time and ensures small things don’t fall through the cracks. Recently met a prospective client at a networking event? Use your CRM tool to automatically follow up with new contacts within 24 hours or send emails to new leads who visit your website. Use accounting software to automate your day-to-day bookkeeping so you don’t waste time on data entry.

Salvage abandoned shopping carts by sending an automated email to nudge shoppers to complete their purchases. If you don’t use payroll software, learn how to automate payroll management in Excel.

4. Maintain a personal touch.

Small businesses are uniquely positioned to offer a personal touch — especially if you have a small team or run the company yourself. Handwritten thank-you notes go a long way. Or, you can include a simple gift alongside the purchase or offer freebies in exchange for reviews.

Use your CRM tool to make notes of personal details for each customer so you can offer more high-touch personalizations. For example, say you’re a jeweler who recently sold a custom engagement ring. You can send a simple wedding gift and a discount offer for a future purchase after the couple marries.

5. Protect your intellectual property.

For a small business, this means protecting things like designs, business ideas and trade secrets. If a competitor tries to copy your product, they can erode your market share and damage your reputation. If you decide to register a trademark or apply for a patent, it’s best to seek an attorney’s help to make sense of the legalese and avoid making minor mistakes (eg: omissions in descriptions or drawings, missing deadlines) that can result in your request being denied.

6. Have a great website.

Treat it as sacrosanct. Keep the design clean and simple — limit colors, banner ads and pop-ups — and invest time in proper SEO. Before you build a website, put some serious thought into branding. Branding builds trust and differentiates you from your competitors.

State your brand’s value proposition upfront so first-time visitors understand your offer. Take it from the search engine DuckDuckGo. Its homepage states simply: “Search the web without being tracked” — a worthy appeal to today’s consumers who are concerned about data privacy.

Use high-quality images (stock images don’t build trust) and hire a professional to take photos of all your products. Also, write thorough product descriptions — focus on product benefits, highlight key features and, where possible, tell a story.

7. Create unique content.

Say you run a bakery. Find a way to bring people into the kitchen by filming your process. If you run a clothing label, create unique lookbooks featuring your female friends as models to show a variety of body shapes and skin tones, rather than hiring models from an agency.

If you’re an interior designer specializing in small spaces, upload videos on YouTube or start a podcast to share DIY tips for renters. Find ways to be authentic, share your expertise and tell the story of your business.

Make Time for Family

You can’t be afraid to employ the latest technology because if you don’t, your business will always be left behind.

Contracts do more than keep us honest; they make it possible to preserve the rights of everyone who is involved.

In a competitive market, finding a differentiator is vital to gaining an advantage over your competitors, and by using originality in every aspect of your business, you can gain a distinctive edge.

In case you haven’t figured this out already, let me assure you that if your website is not mobile-optimized, then a great number of your would-be customers are passing right over your business.

Any good business owner knows that you’ve got to listen to your customers, but not only is this a good practice—it is necessary if you want to find out what the market is doing next.

There are just some products with that special something that seems to cater to a consumer’s every desire. It’s like comfort food. Many times, there isn’t anything complicated about it—it just tastes good, and you always want more.

Good UX design is a central element of a high-quality website, but the principles of UX are not confined to web design. Every aspect of a small business can be improved by paying attention to how easily your customers can find the product they need and access information, whether through a website, or in a store.

Create a Scalable Business Model

Bootstrapping is always good, but even if you didn’t bootstrap your business in the beginning, you need some rainy-day money, and a lot of it—like enough to carry the business for at least a year.

You can always dial it back down if necessary, but chances are, what you believe to be the true right price, is the right price.

Why Do Businesses Fail?

Running a company isn’t for the faint of heart. Starting a business is risky by its nature. To make sure you understand how to run a business, it’s crucial to know what can go wrong and how to avoid it.

Person writing a business plan

1. Unclear Differentiation

Novice entrepreneurs — perhaps even experienced ones — sometimes overlook how their business competes in a crowded marketplace. Failing to address competition and how to offer something different in a local market can lead to getting pushed out of business altogether.

Have something unique to offer — perhaps it’s better product quality or greater service. This always sets a company apart from its alternatives in the market. Capture your share of the market by making yourself irreplaceable. Creating a strong business plan and understanding your customers with research will help create a strong strategy and make sure you know where you fit.

‌2. Poor Management

Business owners need strong management skills to oversee their employees. They must ensure that all aspects of the business, including hiring and culture, are priorities. If these aren’t kept in check, high employee turnover is likely.

Every member of the team should want to be a part of your work environment. Your company culture should be healthy and motivate your workforce. The immediate benefits of this kind of workplace dynamic between management and workers are reduced employee turnover and heightened productivity.

‌3. Weak Marketing Efforts

Business owners must know their target audience, how to reach potential customers, and how to get the most out of their marketing budgets. You should consider learning from guides for SEO, social media, paid advertising, and traditional marketing to get an understanding of what you want. Sometimes, hiring the right experts and technology can help ensure marketing runs smoothly when business owners have too much on their hands.

‌12 Pro Tips on How To Run a Business

‌1. Stay on Your Customers’ Minds

Most businesses that survived last year’s chaos were those that had a solid presence in their customers’ minds. If you’re a small business and you’re still unable to operate normally because of lockdowns and occupancy restrictions, don’t let that hamper your marketing efforts.

If budgets are tight, create valuable content that your potential customers will engage with. This can be a DIY blog or instructional video that you can post for free on your website or YouTube.

Business growing with person buying product

‌2. Understand Your Lead Management

Do you fully understand why leads don’t become paying customers? Diving into your leads list and investigating why they don’t convert can help you refine your process so you earn more customers.

Review your leads with your customer team at least once a month and account for all the reasons they may not be turning into customers. Make a plan on how to address any concerns or issues. Having a lead management plan will help you know what good looks like and understand where your leads are coming from. When you know where your leads are coming from you will be better able to know where to spend more money.

‌3. Keep Tabs on Your Competitors

Knowing who your competitors are and what they’re doing is a great way to learn in business. Don’t copy what they’re doing, of course — but monitoring your competition will give you a better idea of what’s helping them succeed, allowing you to adapt these insights to your specific circumstances.

Create a spreadsheet of your competitors and keep tabs once a month on what they’re doing. Follow their website and social media to see what’s new, what they’re promoting, and how their social audiences are growing and engaging. Understanding your competition will help you know when to update some of your marketing, what benefits you should focus on, and when you may want to consider adding products or services.

‌4. Provide Great Service

Forgetting this step might be the primary cause of your company’s demise, even when everything else seems to be running smoothly. Your clients will be quick to walk out the door, leave you bad reviews online, and tell their friends and family to steer clear if you don’t treat them excellently.

Give yourself a weekly deadline to respond to reviews, both positive and negative. Potential customers often don’t mind an occasional bad review, but they want to know how you’re approaching it and what you’ll do to address an issue.

‌5. Stay Consistent

Find the strategy that works for your business and keep at it. This will ultimately create positive habits that will translate into more revenue. Remember — consistency is key to making your business work and make money.

Understand your key performance indicators that grow your business and review them regularly so you can gain insight into how your business is doing season over season and year after year. Many companies will abandon a strategy before it has a chance to even work. Search engine optimization for example can take a long time to start seeing results. Staying committed can be a key to success.

6. Focus on Your Core Customer

Build ideal profiles from your best customers and understand their habits so you know how to best reach them. Younger customers may best be reached through social media and review platforms while older clients may like email newsletters more.

‌7. Use Social Media to Your Advantage

These days, social media is crucial to growing a business. Roughly 4.48 billion people use social media worldwide, and the numbers are only increasing. Create appealing content that will make your core audience want to share what you do online. This will put you in the eyes of their friends and family, ultimately leading to more customers for your business.

Make sure your social media profiles are set up correctly with the right address, phone, and operating hours information. Check-in at least several times a week to respond to questions and comments from customers.

Social media sign, social media is a great way to grow a business.

‌8. Create Direct Connections With Your Clients

Keep the conversation running to create a bond with your target audience. Even if you decide to automate your social media posting, make sure to give it a human touch by asking questions and answering your followers’ comments and inquiries.

Give your customers more ways to get in touch with you. Adding live chat and text messaging to your communication tools provides your customers with more flexibility to connect with you when they’re thinking of your services. Being accessible when you’re top of mind with a customer is worth more than gold.


The importance of Study Habits

Good Study Habits Cover Photo

10 Habits of Highly Effective Students

The key to becoming an effective student is learning how to study smarter, not harder. This becomes more and more true as you advance in your education. An hour or two of studying a day is usually sufficient to make it through high school with satisfactory grades, but when college arrives, there aren’t enough hours in the day to get all your studying in if you don’t know how to study smarter.

While some students are able to breeze through school with minimal effort, this is the exception. The vast majority of successful students achieve their success by developing and applying effective study habits. The following are the top 10 study habits employed by highly successful students. So if you want to become a successful student, don’t get discouraged, don’t give up, just work to develop each of the study habits below and you’ll see your grades go up, your knowledge increase, and your ability to learn and assimilate information improve.

The importance of Study Habits


Study habits simply mean how students manage their time in such a way that can review and study their lessons in school regularly. It becomes a habit or way of life of the student just like brushing their teeth every after eating, taking a bath every day, and other activities that they are doing. A student who developed their study habits could not sleep or go to school without studying their lessons. A student can be more intelligent and have a self – confidence in class compared to those who do not developed their study habits. A student who does not have a good study habits cannot do well in class recitation, daily quizzes, and school demonstration since they did not study and review the lessons learned.

Good study habits are the tool to success. Without well-developed study habits, a student cannot perform well in class, and surely, they cannot reach their ambitions in life. Nowadays, many student are engaged in computer games just like DOTA; cutting classes, watching pornography, excessive playing on their gadgets like their cell phones, iPods, computers, PSP, and other devices they have, and worst of all is that they engage in vices such as illegal drugs, gambling, and crimes and even prostitution. Other students use their intelligence in foolishness and not in good deeds. Students should know how to manage their time wisely and keep their selves away from bad traits and vices. They should serve as models to their brothers, sisters, classmates, and also to their fellow students by showing that they have a good and well developed study habits. This kind of attitude must possessed by every student from the College of Education for them to become an effective and efficient molders of young mind in the future.

With many habits, the sooner you start practicing and developing good habits, the better chance you will have that you will continue with them. We all know that good study habits are essential to educational success. Good study habits are an important part of any student’s success. We probably can diminish the academic dishonesty by promoting good study habits with students, and letting the students know that good study habits are very important when it comes to school. Still, even procrastination can be overcome with proper study habits, and improving your study habits is the key to better studying. Good study habits are a great tool to have in the toolbox of life.

Many of the tips for success for online students are the same as those for students in an onsite classroom. Consider asking your school’s student council to take on a study tips project. Following a few simple study tips can help students effectively learn new concepts and theories. There have been numerous published tips students can use as a guide for good study habits.

A good way to stay organized is to use folders so you child can keep his/her assignments until needed and it is a great way of staying organized. Once children reach the grades where homework and tests are part of the curriculum, there are many things parents can do to encourage good study habits. An effective way to study is to study before and while you do the homework. A little amount of homework may help elementary school students build study habits. Being organized and having homework routines are the most important things in helping your child develop good study habits for life.

All learning, however, is a process which settles into certain steps. Students with learning problems, however, may still have generally inefficient and ineffective study habits and skills. Becoming aware of your learning style will help you to understand why you sometimes get frustrated with common study methods.

Effective study habits are a very import part of the learning process. Good study habits are all about keeping to a daily routine and giving all subjects equal treatment. If your study habits are weak, take a “study skills” course or have someone show you good study habits. The problem is that those high school study habits are hard to shake. Hard work and good study habits are assets that should be nurtured. Motivation and study habits are obviously crucial as well. Good habits are important for all students to protect investments of time and money and to achieve educational goals. After that experience your study habits are permanently altered, this will help your own preparation as you start teaching and last a lifetime. The main priorities are class attendance, time management, and great studying habits are necessary workings for an academic success. Statement

1. Students need to develop good time management skills
Many students discover the need to develop or hone their time management skills when they arrive at college. Unlike high school where teachers frequently structured your assignments and classes filled your day, in college, you will have less in-class time, more outside of class work, and a great deal of freedom and flexibility. These pages provide you with tips for managing your time well so you can get the most out of your Dartmouth experience. Keys to successful time management include:


Improve Your Writing: 6 Tips for Becoming a Better Writer

Tom Anderson

How to Become a Better Writer

Great writing is magic, but there is no magic to being a better writer. It is an exercise in time and suffering. The more time you spend writing, the more your writing skills will improve. No writing tips can eliminate the pain.

To begin, begin. “I don’t think you have time to waste not writing because you are afraid you won’t be good at it,” writes novelist, activist and teacher Anne Lamott in her excellent guide “Bird by Bird: Some Instructions on Writing and Life.” The book is named after the writing advice Lamott’s novelist father gave to her brother when he waited until the last minute to complete a big school report on birds: “Bird by bird, buddy. Just take it bird by bird.”

Showing up is the hard part. Even great writers have to push themselves to grapple with the blank screen every day. But once you sit down and start, progress can be made. It gets easier every time you write; you just have to write frequently to make progress.

Believe me, I understand this is easier said than done. I sometimes will organize my office and do less pressing administrative tasks to avoid an urgent deadline assignment. I’m not alone in this. Most people struggle with finding the time to write, or worse, underestimate how much time it will take to complete an assignment well.

That said, I do get it done. I’ve been writing professionally for more than two decades. I can say from experience that writing and communication skills are learned best by doing. I can also say there are ways to make starting simpler: For instance, breaking a project into digestible chunks is an excellent way to approach any writing assignment, whether it’s a blog post, a white paper or a bestseller.

Timebox Your Writing Assignments

I like to write first thing in the morning after a run. Many writers I know work best late at night. It doesn’t matter if you are an early bird or night owl as long as you set aside distraction-free writing time, ideally during your personal golden hours.

How long you can timebox writing tasks in one go depends on the writer. Remember that it takes some time to warm up. Setting aside 90 minutes on your calendar doesn’t mean you’ll be cranking the entire time.

You should, however, be able to make progress. Seek to set aside enough time to allow for this progress, while also recognizing the realities of your schedule. (Say, if it’s a day when you have multiple meetings and you’re taking your child to the doctor, an eight-hour writing block may be unrealistic.)

If you’re on deadline, that’s another story that we will address shortly. But blocking out time consistently to write will enhance your writing ability. You don’t have to write every day, but it sure helps.

Finding enough time to write is the biggest excuse writers give editors when they miss deadlines. And sure, content marketing workloads can be challenging. Most of us are using our limited resources to the max.

However, I argue that the difficulty in writing is more of a time management problem than one with words. Writer’s block is a myth. This next tactic will help you overcome this imagined self-harm.

6 Tips for Becoming a Better Writer

1. Learn the Difference Between “Better Writer” and “Great Writer”

I hear this all the time from my coaching clients, who range from first time authors to old hands who have written millions of words. “Tim, I don’t want to become a better writer. I want to become a great writer!”

When I ask what that means exactly, they usually drop a few names off the top of their heads to give me a point of reference. “You know, like Hemingway, Capote, King, Vidal, Chandler, Christie, Grisham, Patterson, Dr. Seuss (seriously, it’s been dropped).”

Come on folks, who among you under the age of say 40 has ever read a word Hemingway wrote that wasn’t mandatory reading? Or Capote? Or Vidal? Then stop namedropping them, even though they are among the greatest writers of all time.

Probably not. I can offer tips and advice that might make you a better writer in the future than you are right now. Someone else may help you become a more successful writer, or a more notable writer. But becoming a great writer is up to you, and depends more on your God given talent and abilities than anything you can learn in a video or blog post from me or anyone else.

We writers wear our hearts on our sleeves and our egos around our necks like heavy gold chains. We would all like to be considered great writers by our audience and peers, but what matters is your opinion of yourself and how you define great.

Greatness in our industry is typically based on sales volume and dollar signs, not true talent. I’ve seen terrible books sell millions of copies, and great books languish in the Amazon basement.

2. Write Every Day

This should go without saying, but here goes. To become a better writer, you must write every day. Writing is like every other skill that can be improved through repetition and practice. Or a muscle that must be exercised to grow big and strong.

Or the “10,000-hour rule”, which states that to master any skill, you must practice for 10,000 hours or more. If you want to become a better writer, write more words more often. End of story.

Improve Your Writing: 6 Tips for Becoming a Better Writer

3. Don’t Follow the Herd

The herd mentality is alive and well in the writing business. You look at what’s selling on Amazon and decide that you should follow that herd because if other writers are making a killing in sci-fi, why shouldn’t you?

Or you hear of someone in a Facebook group who is making a bundle writing romance, so you figure, why shouldn’t you, even though you’ve never even read a romance, much less written one.

4. Write What You Love

Again, this should go without saying, but many authors forget this simple rule because what they love to write isn’t selling, so they try to write in other genres they think will offer faster, easier paydays. That’s when writing becomes a chore, and quite often, the joy of writing dies along with your desire to become a better writer.

When you write what you love, you bring passion to the work. You focus on the writing, not the sales numbers. You put your heart and soul into it, not to mention a fair amount of blood, sweat, and tears. And you do it because you love it, not because it pays the bills. You’re proud of what you do, because doing it makes you happy.

When you write what you love, you also tend to write more words, more often (see tip #2). You will become a better writer in that genre. And maybe someday your dedication to writing what you love will pay off. Even if it doesn’t, you would have followed your heart and not the herd (see tip #3).

5. Read as Much as You Write

Stephen King said it best, “If you want to be a writer you must do two things above all others: read a lot and write a lot.” I believe if you want to become a great writer you have to read a great deal of books in your genre. For example, if you want to become a great sci-fi writer, read the current bestsellers and classic sci-fi books (bestsellers to determine what’s selling in the market today and classics to see what has stood the test of time). Listen to King. He knows his stuff. Read as much as you write.

6. Write with the Reader in Mind

Have you ever read a book that left you scratching your head, wondering what point the author was trying to convey to you, the reader? I see this quite a bit with coaching clients who are new to the craft of writing. They write their masterpiece without ever giving a single thought to the reader, the person they expect to buy, enjoy, review, rate, and recommend their work.

As an old entrepreneur, I believe you should consider the reader to be your customer, and everything you do in creating your book, i.e. your product, must be done with the reader in mind.


5 Writing Techniques Every Writer Should Try on for Size

copyblogger writing

10 Writing Techniques You Can Use to Attract a Massive Audience

Building a successful writing career involves a ton of variables. One of them is pure luck. Just the way life goes. But there are writing techniques that can increase your odds of building an audience and making a living with your writing.

No guarantees, though, for real. I never make promises. I don’t know how naturally talented you are (it matters). I don’t know what topic you write about (some are inherently more popular than others). And I don’t know how hard you’re willing to work or how long you’re willing to persist at your craft.

I do know this. If you’re talented and work hard for a long-time, your odds of some success are high. You might never have a million subscribers or a New York Times bestselling book. But you don’t need those things to have a writing career you love.

Go There

Sometimes I cross the line. I’ll write something that isn’t just politically incorrect, but totally insensitive. I’ve looked back on entire pieces I’ve written and think to myself “maybe I should have let up a bit.” I don’t normally pay attention to comments, but when I see a bunch of comments that point out the same flaw in my piece, I take note of it.

But I always err on the side of pushing the envelope instead of pulling punches. Some of the best comedians are the ones who ‘go there’ – they say the things we feel inside but are afraid to say out loud. I try to adopt the same approach when I write.

Especially in today’s climate, it’s more important to say what’s really on your mind, even if you face consequences for it. Politically incorrect truths are the bedrock of freedom of expression. If you’re not for freedom of expression, even the opinions you don’t like, you’re not a real writer.

Activating the senses

One writing technique that can breathe new life into your work is focusing on the oft-neglected senses. Readers are used to knowing how things look and sound (“he had dark, beady eyes like a hawk; his voice was deep and peppy like a tuba in an oompah band”) but you can often add greater dimension to your writing by evoking smells, tastes, and tactile sensations.


We rarely mention how something smells unless it’s exceptionally pleasant or foul — but our noses can remember things our eyes have long forgotten. In writing, a carefully invoked smell can summon a reader’s own sense-memory: the smell of freshly buttered popcorn can take you to the lobby of a movie theater; a whiff of bodily fluids masked by disinfectant can transport you to a hospital.

Example: Perfume by Patrick Suskind

Writing techniques | Perfume movie still

Ben Whishaw in Perfume [Image: Paramount]

In the period of which we speak, there reigned in the cities a stench barely conceivable to us modern men and women. The streets stank of manure, the courtyards of urine, the stairwells stank of moldering wood and rat droppings, the kitchens of spoiled cabbage and mutton fat; the unaired parlors stank of stale dust, the bedrooms of greasy sheets, damp featherbeds, and the pungently sweet aroma of chamber pots.


Like smell, tastes can have the effect of transporting the reader. Famously, in Proust’s Remembrance of Things Past, our narrator savors a freshly baked madeleine that unlocks a trove of childhood memories. In much the same way, you can tap into your reader’s shared experience of taste — both delicious and repulsive — to evoke a sensory response that draws them into your character’s headspace.

Writing techniques | Sweetbitter series still, Tess in the restaurant

Ella Purnell in Sweetbitter [Image: Starz]

“Wow,” I said. And I meant it. I had never thought of a tomato as a fruit — the ones I had known were mostly white in the center and rock hard. But this was so luscious, so tart I thought it victorious. So — some tomatoes tasted like water, and some tasted like summer lightning.”

Tactile Imagery

Writing using the sense of touch is about much more than describing the feeling of sand through your fingers or a silk scarf on your shoulders. Though textures are crucial to building a full descriptive picture, touch also encompasses sensations we usually think of as beneath the skin, like sweltering in the heat, prickling with fear, or writhing in agony. Get it right, and tactile imagery can move readers to have a physical experience that’s completely immersive.

Writing Techniques | Life of Pi movie still, Pi Patel on the boat

Suraj Sharma in Life of Pi [Image: Fox 2000 Pictures]

The four types of writing techniques:

1. Descriptive

Descriptive writing is most commonly used in short, creative writing, like poems and song lyrics. Some authors insert descriptive segments in their stories. The purpose of the descriptive writing style is to create a vivid image in the reader’s mind.

Metaphors and similes

When you compare one thing to another completely different thing as a way of describing it, you are either using a metaphor or a simile. Duran Duran’s song title “Hungry Like the Wolf” is a good example of a simile used in descriptive writing. Do you want to learn more about metaphors and similes? Check out this blog article on metaphors and similes.

Using your senses

Using all the senses, including smell and taste, to describe something can be a very powerful technique when you’re doing descriptive writing. For example, instead of writing “The drink was ice cold,” you might write something like, “As I drank, I felt the back of my teeth hurt and my insides clench at the shock of the cold water.”

Internal rhymes

This neat trick gives your writing a sense of pace and movement without being obvious about it. Internal rhymes are usually challenging to pick out unless you’re really looking for them, but they give your poems and songs a little something more. Paul McCartney’s songs are full of internal rhymes. “Lovely Rita” is a good example (the internal rhymes are in boldface):

2. Narrative

Narrative writing is a writing technique you use when telling a story. Along with descriptive writing, it’s the type of writing that tends to be the most creative, which is probably why many people like it best. When you’re being creative, it’s okay to bend the rules a little bit, so you don’t need to be perfect about grammar (though your writing will look sloppy if you’re not careful). Narrative works, like novels and short stories, usually include a bit of descriptive writing in them. Good narrative writers use many literary devices to make their writing stand out. Here is a list of the most common ones.


When you structure all the parts of your sentence for effect, you’ve created a parallel structure, also known as parallelism. “Love it or leave it” is a good example. Another example is the first two lines of Shel Silverstein’s poem, “Hug o’ War”: “I will not play at tug o’ war / I’d rather play at hug o’ war.” If you rewrite those lines without the parallel structure, it looks like this: “I’d rather play at hug o’ war than at tug o’ war.” It’s nowhere near as engaging!


This is when a series of words starts with the same letter. It’s a great technique if you want to create a dramatic effect. British tabloids love to use alliteration in their headlines: “Nattering nabobs of negativity” is one example. Alliteration is also lots of fun to play around with, especially if you want your writing to sound over the top.

Great characters with a strong voice

To write a great narrative piece, you need to make sure your characters are interesting and believable. You also need to pay close attention to how your characters talk to others and to themselves. Paying close attention to the characters in your story is super important! If you want to learn more about developing great characters, take a look at this blog article on characters.


Foreshadowing is a fantastic tool to keep your reader engaged. In foreshadowing, you give your reader a hint that something is about to happen without giving away any details. Here is an example of foreshadowing: “Mary closed the door to the office, happy to finally be done with the day, and hopped into the elevator. Already focused on the weekend ahead, she did not hear the tinny sound of the telephone ringing at her desk.”

Top courses in Writing

3. Expository

Exposition, also known as expository writing, is a type of writing used to explain, inform, or describe. If you’re writing a book report, chances are that most of it will be expository writing. Journalism uses this style, as do most essays. Here are some tips to help you.

Know the difference between fact and opinion

It sounds obvious, but many people state an opinion and claim it is a fact. For example, “Gelato has less fat, less sugar, and a lower calorie count than ice cream” is a fact. But “Gelato is healthier than ice cream” is an opinion because “healthier” is a value judgment: It is not measurable. Check your work for comparatives and words like more, most, less, least, better, and worse to ensure you aren’t stating opinions as facts.

Stick to the third person

The third person is when you use pronouns like he, she, it, or they. If you see I in your writing, you’re probably stating an opinion, which is generally discouraged in expository writing. If you see you in you’re writing, you’re probably being too informal. Learn more about how to write in third person in this blog.

Academic Writing Techniques

Academic writing much prefers the use of passive voice. Sentences in a passive voice might appear dull and boring, but they are much better at conveying objectivity and distance from the subject of the academic paper at hand.

However, some recent scientific papers have also called for the increased use of active writing to make researchers and scientists appear more involved in the process rather than merely being observers.

The use of passive voice can also apply to writing an essay. In education, knowing how to best approach a subject and write objectively about it is the key to submitting a successful academic paper, no matter your knowledge or education level.

Additionally, using hyperbole or colloquialism is highly discouraged. A scientific paper aims to convey facts, and as such, the related writing process will naturally differ from the works of a fiction writer, who has much more freedom.