We make a grumpy face whenever we hear the word history because we think that it is boring and it is of no use. No wonder that history course has been taken out from the intermediate syllabus. I know, you must be thinking that I am in some kind of a frenzy when you read down 10 reasons to study history, but trust me, it is totally worth your time . So grab that cup of tea and read on.
I really do know that reading about the past doesn’t seem like a fun thing to do but think of possibilities my dear reader. And moreover, how can you judge something when you haven’t even tried it yet? Knowing about the past is highly important because incidents played a highly important role in shaping the lands which we live in. Incidents are the reasons for our tremendous lives. For example, if William Shakespear never thought of writing his Dramas, we wouldn’t have known the beautiful portrayal of a person’s life.
02 | An exceptional education
Oxford offers undergraduates the opportunity to be part of one of the world’s largest and most prestigious faculties as well as a member of an intimate academic community. Every undergraduate is a member of a college. In your college, you are supported by a history tutor who is a member of the History Faculty and an active research historian. You can find out more about the Faculty’s tutors here. You will benefit from three different forms of teaching at Oxford:
Tutorials – are at the heart of undergraduate learning at Oxford. Students benefit from detailed, regular written and oral feedback by working with an expert tutor who meets weekly with you and another student interested in the same areas of history. This rigorous and personalised tuition allows you to make exceptional progress.
Seminars – are discussion groups of between 4 and 12 students. They give you the opportunity to debate ideas, to discuss your reading, and to present to a small group.
Lectures – are given by a wide range of specialists who can share the latest research with you. In your first two terms, you will normally have the opportunity to attend 16 lectures for each of your outline options.
History at Oxford is a subject of energetic debate: debate between your tutor and yourself; debate between you and your fellow students; and debate between your tutors themselves.
#8. History shapes cultural (and national) identity
History is important to identity. Nations have holidays recognizing big historical events and figures. The stories people tell shape their view of their cultural or national identity, informing how they behave in the present. Leaders understand how important history is and will reference it whenever they believe it will inspire people.
Because history has such a major impact on a nation’s identity, it’s frequently manipulated and controlled. There are many things that certain groups would prefer not to remember. We can see this happening in places like the United States, where teaching about slavery and race has been controversial for decades. History textbooks contain multiple errors, omissions, or interpretations that downplay slavery. Recently, many states are passing laws that ban critical race theory in schools, but the definition isn’t clear and could lead to teachers being penalized for simply teaching about race. History is at the center of this culture war.
The person who is doing the hiring also has many other responsibilities and may not have time to talk or correspond with applicants. Do your own research, if at all possible. Don’t ask for more information unless you really need it and it’s not available in the posting or on their website. If the posting says "no phone calls", don’t! Write down your questions and ask them after the employer has shown interest, such as at the interview.
10 Unconventional (But Very Effective) Tips For Job Seekers
David Parnell, a legal consultant, communication coach and author, agrees: “Much of this has been around long enough to become conventional for a reason: it works,” he says. “If you take a closer look, things like networking, research, and applying to multiple employers are fundamental ‘block and tackle’ types of activities that apply to 80% of the bell curve. They hinge upon casting a broad net; they leverage the law of averages; they adhere to the fundamentals of psychology. It’s no wonder they still work.”
But some of it “does get old and overused, because job seeking is as unique and creative as an individual,” says Isa Adney, author of Community College Success and the blog FirstJobOutofCollege.com. “When you ask any professional who has achieved some level of greatness how he or she got there, the journey is always unique, always varied, and rarely cookie-cutter. Most have, in some capacity, followed their passion, used their network, and had a good resume–but those things are usually part of a much bigger picture, and an unpredictable winding path. Instead of always following the exact by-the-book job seeking formulas, most were simply open to possibilities and got really good at whatever it is they were doing.”
“Times are always changing and while it’s always good to follow the basic advice, we also have to get rolling with the times,” says Amanda Abella, a career coach, writer, speaker, and founder of the Gen Y lifestyle blog Grad Meets World. “For instance, group interviews are making a comeback, we’ve got Skype interviews now, or you may interview in front of a panel. All this stuff didn’t happen as often before–so while the same basic stuff applies, we have to take into account all the new dynamics.”
Hockett agrees and says if you are going to try some unconventional job seeking methods, you should "always be grounded with solid research and a clear direction of your intentions; then you will be ready for any opportunity to make a connection resulting in a positive impact on a hiring manager."
Parnell says generally speaking, unconventional methods should be used sparingly, judiciously and only when necessary. “And when you do decide to use them, factor comprehensively by recognizing things like industry standards, personalities involved, and the general ilk of the position’s responsibilities, before strategizing.”
1. Be vulnerable. It’s okay to ask people for advice! “Too often we think we have to sell ourselves as this know-it-all hot-shot to get a job, but I have found the best way to build relationships with people whom you’d like to work with (or for) is to start by being vulnerable, sharing your admiration for their work, and asking for advice,” Adney says. “I recommend doing this with professionals at companies you’d love to work for, long before they have a job opening you apply for.”
2. Don’t always follow your passion. "Follow your passion" is one of the most common pieces of career wisdom, says Cal Newport, author of So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love. “It’s also wrong.” If you study people who end up loving their work, most of them did not follow a pre-existing passion, he says. “Instead, their passion for the work developed over time as they got better at what they did and took more control over their career.”
Adney agrees to some extent. She doesn’t think job seekers should completely disregard their passions–but does believe that “challenging this conventional wisdom is vital, especially since studies still show most Americans are unhappy in their jobs."
3. Create your position. Don’t just sit around waiting for your “dream job” to open. Study the industry or field that you’re looking to move into, and determine a company or two that you’d like to work for, Hockett says. “Then figure out their challenges through relationships or public information. With this, you can craft a solution for them that you can share directly or publically through a blog, for instance. The concept here is to get noticed through offering a solution to help them with no expectation of anything in return.”
“Powerful listening is a coaching tool, as well as an amazing skill to have in your life,” Abella says. “The art of conversation lies in knowing how to listen– and the same applies to job interviews. Know when to talk, when to stop talking, and when to ask questions.”
When you practicing for interviews, don’t just rehearse your answers to questions like, “can you tell me about yourself?” “why do you want this job?” and “what are your greatest strengths and weaknesses?” Practice listening carefully and closely without interrupting.
5. Start at the top and move down. We learned from Chris Gardner (played by Will Smith) in The Pursuit of Happyness (the biographical film based on Gardner’s life) that you need to start from the top and move down. “Why approach human resources in hopes that your resume makes it to the hiring authority?” Parnell says. “Just get it there yourself. Be careful to use tact, respect and clarity during the process, but nevertheless, go straight to the decision maker.”
(2) Get connected
Subscribe to websites and publications that carry job postings. Just as important, sign up for those that aren’t outwardly about employment, but cover issues and topics that interest you. You’ll learn a lot; hear about related events, networking and volunteer opportunities; and be among the first to see any postings that come up. Create a folder of bookmarks to your favourite job search sites and organizations. GoodWork Environmental Jobs | FoodWork Local Food Jobs | environmental organizations and businesses | peace groups | poverty and social justice groups
If all you do is look for advertised jobs, you’re missing a lot. To learn about "hidden" opportunities, become an active member of the community. Find issues and organizations that interest you – then participate at events, volunteer, get involved! volunteer positions | environmental groups and organizations | peace groups | poverty and social justice groups | make the most of events
(4) Demonstrate your abilities
Demonstrate your abilities through your words and actions. This applies to your communications; your job search process; volunteering; plus all other interactions with potential employers or coworkers. Saying that you have what it takes is no match for demonstrating it in action.
If you’re interested in a posting, read it thoroughly. Take notes. Make a printout and use a highlighter. Look around the organization’s website, including the "About" section. Do a quick internet search on the organization, sector, issue or role. If you have time, go to the library or a bookstore. What you learn could prove invaluable even if you don’t get hired for the particular position. researching employers | environmental groups | how green is that job?
Make yourself match fit
Most people know that one CV and one cover letter will not do it all in this day and age. Tailoring your CV has never been more important. Many organisations now use applicant tracking systems which means that when you submit your CV, tailored software picks out keywords that relate to the job advert. Review your CV and make sure that your CV highlights all the essential points listed in the job spec. Yes, this does mean tailoring your CV and cover letter for every job. It may mean changing the format of your CV to give you a better chance of success.
We all go straight online to job boards nowadays, but do not limit your chances by using this method alone. Jobs posted online receive very high application numbers , meaning your CV can get lost. Lots of organisations use agencies instead, so find ones that specialise in your field and register with them. Good agencies will want to interview you before they put you forward for a role. That’s because they work hard to build relationships with their clients. It is in both their and your best interests if they only put you forward for positions that you really stand a chance of getting. Remember, when you meet the agency, it is another job interview and you need to make a good impression there too. Listen to any advice they give you and act on it. They are experts.
Walking into a business and asking for an application is another possibly effective way to find a job. This job-hunting strategy is only appropriate for certain jobs, such as retail, restaurant, hospitality and other service jobs. When you go into a business, make sure you look presentable and ask for the application politely. If a business is urgently hiring, they may decide to interview you on the spot, so come prepared for that chance.
10 Career Experts Share Their #1 Piece of Job Search Advice
Once you announce that you’re looking for a new gig, unsolicited job search advice is inescapable: “Video resumes are the future!” “Go back to school!” “Talk to my cousin’s best friend’s son, he knows someone who used to intern there!”
While all of the people sharing job search advice like this are well-meaning, they’re usually not career connoisseurs — just friends and family who want to help you out. As a result, the quality of their advice is often suspect.
There’s plenty of good job search tips out there, but if you really want to identify the advice that’s worth your time, you’ve got to get it from a credible source. And who better to weigh in than professional career coaches, HR consultants and other subject-matter experts? We reached out to nine career experts to learn their best advice on how to find a job — here’s what they had to say.
Tips for better job hunting
Update your resume. Having a solid resume is one of the most important parts of finding a job because it’s an employer’s first impression of you. Make sure all of your information is current and accurate. Double-check for any grammar or formatting errors and have another person look it over, too.
Tailor your resume and cover letter. These materials should always be specific to the job you’re applying to. You can save generalized copies of each and then tweak them to better fit the specific responsibilities and qualifications of the job you want. Search a job posting for keywords that you can add to your resume. This can help you get past any applicant tracking systems.
Be prepared for anything. Throughout your job search, you may be surprised by what can happen. For example, if a company is urgently hiring, they may ask for an interview right away. Likewise, a company may get back to you with a job offer months later. Being flexible and ready for the unexpected can help you improve your chances of getting a job.
Apply to jobs you are under-qualified for. Although you should direct your focus on jobs you’re qualified for, still feel free to apply to jobs where you may not check off every single requirement. If you think you are a good fit for the job, the employer may decide to give you a chance. You’ll never know if you refrain from applying.
Send follow-up emails. After talking to a recruiter or having an initial interview, always send a follow-up thank-you email the next day. Explain that you are still interested in the position and enjoyed speaking with them. This shows employers that you are courteous and professional.
Keep track of the jobs you apply to. When you’re actively looking for a new job, you may send in dozens of applications. In an Excel sheet, write down which jobs you applied to and when. This way, you won’t accidentally apply to a job twice and you can remember when to follow up with an employer. If you apply for a job and don’t hear back from an employer a few weeks past the job application’s deadline, you can send them an email inquiring about their hiring timeline.
Learn job keywords. Since search engines and career websites use keywords to help you find jobs, learn which keywords are applicable to the kind of job you want. Play around with different job titles that are similar to find a wider range of job postings.
Ask for informational interviews. Reaching out to companies for informational interviews is a great way to show your interest and get to know more about their organization. By making a good impression during this meeting, they may remember you when they have a job opening.
Be mindful of your online presence. Some hiring managers look at an applicant’s social media to learn more about them. Always be mindful of the type of content you share on social media. Keep it courteous and professional. If you don’t want an employer to see your postings, make sure to set your profiles to private.
7. Be patient post-interview.
The interview is done. They’ll call in a week, right? Very likely, they will not. Not only will it take a while to hear back – if you do – but the interview process takes longer than it used to take. If you go into the interview thinking that will be it, you may be surprised when they tell you the next step is another interview – and then there are three or four more steps. In fact, companies are often now having candidates and finalists come in for trial periods. Sometimes it’s an hour and sometimes it’s a full day of shadowing. It may feel time-consuming, but in the end, the goal is that you have found something you will be able to do for a while, and the company has found someone who will want to stick around.
The hard truth is that this is a terrible job market for job seekers. The salaries are lower in general and more positions are being reduced to freelance or part-time. The work you have always loved may not have the same title and may be shared by a team now. Instead of viewing this as a negative, though, consider the opportunities. Maybe you like sales, but always wanted to do some consulting. With the market as it is, you may be working harder, but you will also be able to open yourself up to new things. And new things bring new skills and connections. The lower salary is an adjustment, but less hours means volunteer work or pursuing that entrepreneurial idea you’ve had. In the end, that may be a blessing.
9. Keep it all in perspective.
Another difficult reality is that this means it’s even more competitive. It’s not unheard of to show up for an interview and realize you’re interviewing with other candidates for the same job. You may think you are one of five who was called for an interview, only to discover they are interviewing 100 people – out of 500 applicants. Keep it all in perspective, but again, chances are if you don’t get the job, another position just opened when the candidate they selected left their position for this one.
The final thing it’s helpful to know, and probably the most important, is that it’s not personal. It’s very hard not to get discouraged. You may go on hundreds of interviews, send out thousands of resumes, and still be waiting for that call. Friends and family will offer advice and say things like, “The right job will come along,” but it is hard to believe it sometimes. You’re not alone – and the truth is that it only takes one. For every rejection, remember it’s just not the right fit. It’s not you. Someone suggested keeping a tally – every application or every interview that’s a no, mark it down. When you reach 100, start over, but chances are, as much as it may seem endless, it’s unlikely you will reach 100 without an offer. It will feel like it’s inevitable, but the job is out there. Somewhere a hiring manager is looking for someone just like you. Jobs aren’t that different from dating, though, and all those frogs you have to kiss? They’re the interviews that don’t pan out for whatever reason. This is the hardest piece of advice to believe, but it’s imperative because some days, it does seem like there’s no end. If it gets really hopeless, allow yourself a day off from the search to do something that makes you happy. Then dust yourself off and get back out there.
Have trouble understanding some employment or career words and phrases? Don’t worry; you’re not alone. Human Resources and job recruiters often have their own recruitment lexicon, but with our glossary of career, recruitment, and HR terms, you’ll be able to understand what they mean right away.
Job Hunting in 2022
Daniel Kurt is an expert on retirement planning, insurance, home ownership, loan basics, and more. Daniel has 10+ years of experience reporting on investments and personal finance for outlets like RothIRA.com, AARP Bulletin, and Exceptional magazine, in addition to being the "Bank of Dad" column writer for Fatherly.com. He earned both his Bachelor of Science in business administration and his Master of Arts in communication from Marquette University.
Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and Indiana Wesleyan University. She is a Real Estate Investor and principal at Bruised Reed Housing Real Estate Trust, and a State of Connecticut Home Improvement License holder.
Although the U.S. Bureau of Labor Statistics showed the unemployment rate hitting 3.9% in December 2021, the lowest it has been since January 2001, the COVID-19 pandemic is surging with the advent of the new omicron variant, and many Americans remain jobless. A good number of those are by choice, with 4.2 million people quitting their jobs in October 2021 alone. The pandemic has caused people to reevaluate their work choices, and right now they are picky, as employers are experiencing labor shortages, giving workers the upper hand in job negotiations. Indeed, as of Nov. 30, 2021, 10.6 million job openings were available, with particular opportunity in the fields of accommodation and food services, nondurable goods manufacturing, and educational services.
The good news is that employers want to fill those jobs, and they are optimistic about eventually doing so. An October 2021 survey of 1,100 U.S. employers of all sizes by the job site Indeed.com revealed that “94% of enterprises and 93% of small to midsized businesses (SMBs) say their companies will grow and have even more job opportunities” in 2022.
The key to landing gainful employment in the middle of a pandemic, though, is making some major adjustments to your approach. The fact is that today’s candidates have fewer opportunities to make the in-person connections that were once so key to getting in the door. And when they do land an interview, they may face the difficult task of selling themselves over a Zoom session.
Apply this to your own career
Try to be as specific as possible. Some good examples: complete an online course in statistics; follow up with my boss at my last internship; read my top-recommended problem profile. The key steps probably involve speaking to people.
Notes and references
*Focus on the right ways to source candidates. Basically, this boils down to “use your personal networks more”. By at least a 10x margin, the best candidate sources I’ve ever seen are friends and friends of friends. Even if you don’t think you can get these people, go after the best ones relentlessly. If it works out 5% of the time, it’s still well worth it. When you hire someone, as soon as you’re sure she’s a star you should sit her down and wring out of her the names of everyone that you should try to hire. You may have to work pretty hard at this.
We think this advice is reflective of best practice, at least in the technology industry, which is widely seen as a leader of best practices more generally. This article in the New York Times also describes how referrals are becoming more widely adopted as a key method of hiring across the business world:
His research is based on surveys of 35,000 salespeople, and draws from the existing literature, making it one of the most thorough reviews we know. Moreover, most advice is about low value sales, which turn out to be quite different.
Rackham not only found the techniques that the best salespeople use, he then trained people in these techniques and showed they made them more effective compared to a control group who received normal sales training.↩
Another example of a billionaire ‘drop-out’, Sir Richard Branson is one of the world’s most famous businessmen. The owner of Virgin dropped out of school at just 16 to start Student magazine, his first successful business venture. He bought his own Caribbean island when he was 24, was knighted in 1999 and is now said to be worth $4.1 billion.
Each word in the English language has a strictly defined meaning in the dictionary. Many words have one or two official meanings, while others can be used in numerous ways to describe different situations. “Evil” is an example of a word that has a more ambiguous definition. After all, what one person thinks is evil may not be considered truly evil by another person.
This is an important factor to keep in mind when thinking about the 10 most evil businessmen from modern history. Leaders of businesses large and small have committed acts that can be considered evil time and time again, but only a handful of them have gained the notoriety their crimes deserve. Evil acts from businessmen can range from directly taking a life, sanctioning evil practices that lead to loss of life, or even deceiving employees and the public while defrauding a company of millions of dollars.
The following men have committed acts that made them worthy of inclusion on a list of the Top 10 evil businessmen in modern history. They’ve been ranked from 10 to one and their crimes range from fraud to the sanctioning of massive loss of life. Without further ado, here are your evil businessmen.
Kozlowski’s business career appeared to be a brilliant one complete with a rags-to-riches storyline. After growing up on the wrong side of the tracks, Kozlowski eventually rose to the position of CEO with Tyco. Greed and a lack of moral direction led Kozlowski to siphon off $600 million in company funds for his own use. His excesses included $6,000 shower curtains, lavish parties on the company dime (one pictured above), and false bonuses he claimed were given at the direction of the Board of Directors. Kozlowski is serving a term of no less than eight years, with a maximum of 25, in prison. Tyco survived Kozlowski’s reign.
Richard Scrushy’s evil practices while in charge of HealthSouth are almost too numerous to list. He was twice charged with 30 counts each of illegal practices while acting as CEO for HealthSouth. His crimes include authorizing the termination of whistleblowers, bribery, fraudulent accounting practices, extortion, money laundering, and mail fraud among others. Although he managed to avoid jail in 2003 on the first 30 counts, he was later convicted on 30 different charges in 2007 and sentenced to six years and 10 months in prison. HealthSouth survived Scrushy’s abuses.
While serving as the CEO of Qwest, Joe Nacchio exhibited a penchant for fabricating the truth to his benefit, and his alone. Nacchio’s lies included inflated revenue claims and false reports of nonexistent upcoming government contracts. He also profited illegally from a run-up in Qwest stock prices. Nacchio was slapped with a $19 million fine, ordered to forfeit $52 million made from illegal trading, and sentenced to six years in prison. Nacchio began serving his term in 2009 and Qwest was eventually acquired by CenturyLink Communications.
Kumar was the former CEO of Computer Associates who began defrauding the company before 2000. His relatively simple practices included backdating contracts and even adding a week to accounting periods, known as the “35 day month.” Kumar’s crimes might not seem evil, but the extent of his fraud is staggering. Kumar and his accomplices defrauded Computer Associates of 5000.2 billion over a period of several years. Kumar was sentenced to 12 years in prison while the company was renamed.
As a big power player at Enron, Skilling encouraged the questionable accounting tactic known as mark-to-market. It allowed Enron to make overly optimistic values for energy prices by appraising company holdings based upon expected values. Skilling also signed off on the creation of an Enron subsidiary called Chewco, which was little more than a dumping ground for Enron’s debt. Skilling was sentenced to 24 years and 4 months in prison. Enron eventually collapsed, taking with it the jobs and life-savings of thousands of employees.
Lay was Skilling’s partner in crime as the two cooked the books at Enron, grossly over valuing the holdings of the company over the course of a number of years. Lay’s actions, like those of Skilling, led to the largest bankruptcy in U.S. history when Enron Corporation failed in 2001. Lay’s underhanded moves cost 20,000 Enron employees their jobs and numerous life savings accounts that were tied to company stocks.
Walt Disney started off as a farm boy drawing cartoon pictures of his neighbor’s horses for fun. When he was older, Walt tried to get a job as a newspaper cartoonist, but was unable to find one and ended up working in an art studio where he created ads for newspapers and magazines. Eventually he grew to work on commercials, became interested in animation, and eventually opened his own animation company.
Disney’s first original character creation was Oswald the Lucky Rabbit, but it was officially owned by Universal Pictures because he was working under contract at the time. When Walt walked out on Universal Pictures after getting a pay cut, he needed to create a replacement, which is how Mickey Mouse came into being.
Disney was wildly successful with his animation company, but he wasn’t satisfied. He was determined to make the biggest and greatest theme park ever seen, saying to a colleague, "I want it to look like nothing else in the world."
You can’t really make a self-respecting "famous entrepreneurs" list without throwing in Steve Jobs. Jobs dropped out of college because his family couldn’t handle the financial burden of his education. He unofficially continued to audit classes, living off free meals from the local Hare Krishna temple and returning Coke bottles for change just to get by. Jobs credited the calligraphy class he stopped in on as his inspiration for the Mac’s revolutionary typefaces and font design.
Jobs went on to have an unbelievable career, eventually forming the Apple Computer Company with his childhood friend and electronics expert Steve Wozniak. Often referred to as "The Grandfather of the Digital Revolution," Jobs forever changed the consumer electronics industry. At the time of his death, his net worth was over $8.3 billion, and his influence will be felt for many digital generations to come.
The most successful businessmen without degrees
Despite what most might think, a university degree doesn’t always equate to success – and not having one doesn’t mean you’re a failure either. As these businessmen show, their lack of a degree didn’t hinder them from becoming some of the most successful entrepreneurs in history.
Matt Mullenweg started WordPress, which now powers around 35% of the web, despite having dropped out of the University of Houston in favour of working at CNET Networks. Two year later he founded Automattic, the business behind WordPress.com, Akismet, Gravatar, Tumblr and more household internet brands. He currently manages the WordPress Foundation.
In MongoDB, a set of replicated nodes is called a replica set. One of the nodes in a replica set is the primary node, and the other nodes are secondary nodes. Read requests are distributed between each of the nodes. However, only the primary node can be written to, and updates made to the primary node are then replicated to the other nodes.
Do you have an application with a growing user base, or do you have an application that you anticipate will grow in the future? If so, then the load on your database is most likely growing as your application saves larger amounts of data. Whether it’s the number of connections needed, the amount of data to be stored, or the increased processing power, any database will eventually hit a limit on what it can handle.
Scalability is the ability to expand or contract the capacity of system resources in order to support the changing usage of your application. This can refer both to increasing and decreasing usage of the application.
The first action you might take to address the need for increased capacity is application and database optimization. Examples include optimizing the application code, caching, and appropriately indexing your query patterns . These optimizations increase the efficiency of your application and should bring some relief. However, there comes a point when system resource limits are reached. At this point, you will want to consider scaling your database vertically, horizontally, or both.
What’s the Difference Between Horizontal and Vertical Scaling?
What is Vertical Scaling?
Vertical scaling refers to increasing the processing power of a single server or cluster. Both relational and non-relational databases can scale up, but eventually, there will be a limit in terms of maximum processing power and throughput. Additionally, there are increased costs with high-performance hardware, as costs do not scale linearly.
There is also a physical limit on the amount of CPUs, memory, network interfaces, and hard-drives that can be used on a single machine. For those scaling up using a cloud platform provider, you will eventually reach the highest tier of machine available.
What is Horizontal Scaling?
Horizontal scaling, also known as scale-out, refers to bringing on additional nodes to share the load. This is difficult with relational databases due to the difficulty in spreading out related data across nodes. With non-relational databases, this is made simpler since collections are self-contained and not coupled relationally. This allows them to be distributed across nodes more simply, as queries do not have to “join” them together across nodes.
MongoDB horizontal scaling (sharding) tries to be as transparent as possible, but may require application architecture and code changes. How you store and query the data can significantly affect your application performance.
Database systems that are scaled horizontally are also more complicated to manage and maintain, leading to more work for you and your team. This is where MongoDB Atlas can help with its out-of-the-box sharding.
Definition: Scaling technique is a method of placing respondents in continuation of gradual change in the pre-assigned values, symbols or numbers based on the features of a particular object as per the defined rules. All the scaling techniques are based on four pillars, i.e., order, description, distance and origin.
An interval scale is also called a cardinal scale which is the numerical labelling with the same difference among the consecutive measurement units. With the help of this scaling technique, researchers can obtain a better comparison between the objects.
For example; A survey conducted by an automobile company to know the number of vehicles owned by the people living in a particular area who can be its prospective customers in future. It adopted the interval scaling technique for the purpose and provided the units as 1, 2, 3, 4, 5, 6 to select from.
One of the most superior measurement technique is the ratio scale. Similar to an interval scale, a ratio scale is an abstract number system. It allows measurement at proper intervals, order, categorization and distance, with an added property of originating from a fixed zero point. Here, the comparison can be made in terms of the acquired ratio.
For example, A health product manufacturing company surveyed to identify the level of obesity in a particular locality. It released the following survey questionnaire: Select a category to which your weight belongs to:
Description, Order, Distance and Origin
Fixed Zero Point
Multiplication and Division
Addition and Subtraction
Difference between Variables
Other Scaling Techniques
Scaling of objects can be used for a comparative study between more than one objects (products, services, brands, events, etc.). Or can be individually carried out to understand the consumer’s behaviour and response towards a particular object.
A paired comparison symbolizes two variables from which the respondent needs to select one. This technique is mainly used at the time of product testing, to facilitate the consumers with a comparative analysis of the two major products in the market.
For example, A market survey was conducted to find out consumer’s preference for the network service provider brands, A and B. The outcome of the survey was as follows: Brand ‘A’ = 57% Brand ‘B’ = 43% Thus, it is visible that the consumers prefer brand ‘A’, over brand ‘B’.
For example, A soap manufacturing company conducted a rank order scaling to find out the orderly preference of the consumers. It asked the respondents to rank the following brands in the sequence of their choice:
Q-sort scaling is a technique used for sorting the most appropriate objects out of a large number of given variables. It emphasizes on the ranking of the given objects in a descending order to form similar piles based on specific attributes.
It is a graphical rating scale where the respondents are free to place the object at a position of their choice. It is done by selecting and marking a point along the vertical or horizontal line which ranges between two extreme criteria.
For example, A mattress manufacturing company used a continuous rating scale to find out the level of customer satisfaction for its new comfy bedding. The response can be taken in the following different ways (stated as versions here):
Itemized scale is another essential technique under the non-comparative scales. It emphasizes on choosing a particular category among the various given categories by the respondents. Each class is briefly defined by the researchers to facilitate such selection.
Likert Scale: In the Likert scale, the researcher provides some statements and ask the respondents to mark their level of agreement or disagreement over these statements by selecting any one of the options from the five given alternatives. For example, A shoes manufacturing company adopted the Likert scale technique for its new sports shoe range named Z sports shoes. The purpose is to know the agreement or disagreement of the respondents. For this, the researcher asked the respondents to circle a number representing the most suitable answer according to them, in the following representation:
Neither Agree Nor Disagree
Z sports shoes are very light weight
Z sports shoes are extremely comfortable
Z sports shoes look too trendy
I will definitely recommend Z sports shoes to friends, family and colleagues
The above illustration will help the company to understand what the customers think about its products. Also, whether there is any need for improvement or not.
From the above diagram, we can analyze that the customer finds the product of superior quality; however, the brand needs to focus more on the styling of its watches.
With the help of the above scale, we can say that the company needs to improve its package in terms of value for money. However, the decisive point is that the interface is quite user-friendly for the customers.
Joey is working on creating a scale model of his house. He is using uniform scaling to build his scale model. He is using a scaling factor of 1:24. So his miniature house is going to be really small compared to his life-size house. Right now, Joey is working on converting a roof measurement of his life-size house to the roof measurement of his scale model miniature house. He uses the math calculation discussed in this lesson. His life-size roof measurement is 13 feet.
Making his calculation, he finds that his miniature house has a roof measurement of 0.54 feet with a scaling factor of 1:24. Joey can also use this same calculation to find a life-size measurement if he only knows the model measurement. For example, say Joey has built a little model of a future boat he wants to build. The scaling factor is 1:8 for the boat, and the model boat has a width measurement of 6 inches. The variable for the math calculation in this case will be on the bottom.
Why it’s one of the best entrepreneur movies: A peek into the world of corporate finance, investment, and capital markets, “Wall Street” shows just how slippery the slope of greed truly is, and the ultimate consequences of fraudulent business practices.
The Best Business Movies Entrepreneurs Should Watch
The selection of artistic, cinematic masterpieces and documentaries presented in this article will be interesting and useful for startups and highly experienced business sharks, those who are seeking self-development and actively climbing the career ladder. These amazing, unpredictable, and inspirational movies will be sure to catch your interest. Emotional and accurate, they convey the specifics of the trading and advertising business, reveal the secrets of successful sales and the mysteries of famous entrepreneurs. They tell the stories of billionaires and their lifestyles. How did each of them begin their journey? What obstacles did they have to overcome? What did they sacrifice to achieve their dreams? You can also follow the link “26 Best Business Books“.
Some films can push you to original thoughts and conclusions, others will help you come up with fresh and exciting ideas, or even help you make a real breakthrough.
It’s a Wonderful Life (1946)
A classic and regularly relatable tale, “It’s a Wonderful Life” pursues the entrepreneur rise of George Bailey, a young man who experiences childhood in the small town of Bedford Falls with dreams of traveling the world. At the point when his father bites the dust abruptly, in any case, Bailey reluctantly takes over the family Bailey Bros. Building and Loan to save it from the town miser, Mr. Potter. For a considerable length of time, Bailey sacrifices his dreams of adventure to prop the Building and Loan up—and to enable the town’s attempting to individuals become property holders instead of leasing from slumlord Potter. Be that as it may, when the bank’s whole savings all of a sudden disappears, Bailey bitterly wishes he had never been conceived.
Angel Clarence appears to show Bailey how unique Bedford Falls would be if that wish had worked out as expected and, as many companions and neighbors rally around him, Bailey learns exactly how much his unselfish actions have really mattered.
Why it’s a standout amongst other entrepreneur movies: “It’s a Wonderful Life” is a classic tale, and outstanding amongst other entrepreneur movies, time. You could consider George Bailey as the main socially mindful entrepreneur—by putting his town and neighbors first, he prevailing in something other than business—he prevailing in life.
In this entrepreneur tale of the fall and rise of a high-powered sports agent, Jerry Maguire (Tom Cruise) is fired from his successful company after advocating for his belief that agents should have a more personal touch, with fewer clients and more time to understand them. He impulsively starts his own sports management agency with the only client who believes in his newly adopted ethos, Rod Tidwell (Cuba Gooding Jr.), a volatile football player whose family and financial needs push Jerry to become his best.
With former co-worker Dorothy (Renee Zellweger) as his sole employee, Maguire must build his business and overcome both his own doubts and those of his only client. Ultimately, he succeeds by putting his client’s needs before his own desire to make money.
Why it’s one of the best entrepreneur movies: Striking out on your own because you think you can do it better is the classic startup story. It’s scary, sure, but as “ Jerry Maguire “ proves, all you really need is one good customer and a lot of determination.
Wolf of Wall Street
Entrepreneur: Jordan Belfort
Based on the true story of Jordan Belfort, this film follows Belfort’s drug-fueled, money-making ride to the top, and his crime-ridden, debauched fall back down, which ended in a prison term and a surprising second act.
The fast rise of a swindler is hardly a role-model for today’s professionals. But Belfort’s guile and cunning intelligence show money shouldn’t be the only driver for success.
Final Thoughts On Entrepreneur Movies For 2022
So, this is all from our side as of now. We have tried our best to curate a list of best entrepreneur movies that may help you to get inspired and motivated.
Furthermore, we always try to provide the best value to BloggersPassion readers and that is why we may come with some more movies about success, motivation, and inspiration in the coming days.
Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.
6 thoughts on “25 Best Entrepreneur Movies in 2022: Get Inspired, Stay Motivated, and Embrace Success”
Hi Anil , I don’t know about the rest of movie ,but when I saw Moneyball (2011) and the founder both movie are amazing . Specially Moneyball means how they track player performance and value them amazing .
You may want translation services for your write-up. You may not be a native English speaker, and writing it in your language is the only way to express yourself well. While researching, you may come across a source in a foreign language and need it translated.
These are among the reasons that may warrant you to seek the services of a translator. Numerous firms offer such services for various clients, including students.
However, only a few of them do deliver professional work. Here are some points to consider before you settle for any translation service provider to help make your search easy.
When writing your academic paper, the last thing you want is your essay losing meaning. Losing meaning is what happens when you settle for any unofficial agency. They mistranslate words and mix up the sentences.
Go for experts in the industry who know what it means to give professional translation services. Using machine translation is not a reliable way of getting your work translated. Therefore, if you want accuracy, this should be your priority.
Expert translators understand that translating words is not for the fun of it. The intended message must reach the audience in the right way. As such, you will want to go for a translator whose work is professional.
The translated work should flow naturally and pass the message without creating confusion for the reader. The type of paper you are working on also needs an expert in the field. A translator well versed in humanities may do a shoddy job in science papers.
Understanding Of Both Languages
If, for instance, you want a Spanish paper translated into English, you will look for a translator who speaks both languages fluently. If an agency does not specialize in any of your preferred languages, look elsewhere. If you find it hard to get the right company, you can opt for custom writing services.
The professional writers write student papers for money at a price you can afford. They are available anytime you may need their services since their customer support desk is open all through. They will write your paper in impeccable English, free of errors, and with no plagiarized content.
The advantage of paper writing services is that you do not have to pay for any other service. When it comes to the translation, you may incur charges of editing and proofreading your work.
When choosing the right company, you need to look at how long they have stayed in the industry. A new agency may not be familiar with the business’s problems or the way in which to deal with them. They may have the best translators, but you do not want your paper to be a trial and error sample.
Their area of expertise also matters as not all translation services are the same. Some deal with legal, literary, medical, and marketing translation. You have to choose one that will help with your academic work.
When choosing a translator, go for one who specializes in a niche that your paper is about. A specialist understands the terminologies of the field clearly. As such, you can be sure that they will translate your work in a language that will be natural to the reader.
Do not leave your paper in the hands of scam sites who do not care about your privacy. Therefore, you will have to check if they have got a confidentiality guarantee for their customers. Your financial details should also be safe to avoid fraud.
When choosing a translating company, you have to be careful so that your work does not get distorted. You may be running out of time, and if a paper gets mistranslated, rectifying it may lead to time wastage and loss of money. Accuracy, professionalism, confidentiality, among other qualities, are a must-have for any translating agency you may want to hire.
Luckily, we live in a day and age where the Internet is able of providing us with all kinds of helpful apps or websites. If you are looking for the best tools that will enable you to translate from one language to another, then all you have to do is give this article a proper read.
The World Wide Web is able of offering you tons of options; however, you have to make sure that you are using the right ones. There are plenty of translation tools that aren’t that good at capturing exactly what the original language meant, and these may make you sound silly. Avoid this unwanted scenario by using these tools:
We know that Google Translate might not have a great reputation, but you should know that over the years, there has been tremendous progress in the development of its translating capabilities.
Most people are probably already accustomed to this product. It is pretty ubiquitous, being linked with other tools from Google’s display of products. For example, Google Chrome has an included auto-translation feature that you can access when you enter foreign sites.
Also, there are many Android apps that use built-in translation services for things like tweets or emails. These work together with Google Translate as well. This app also supports dozens of different languages and a great feature that comes incorporated with Google Translate is auto-detection, which enables it to figure out the language you need to be translated.
This one belongs to another giant; some say it’s the first that dazzled the world and it is also that saying ‘you never forget your first’. We are talking about Microsoft, and its product, Bing Translator. This translation engine is incorporated into Windows Phone.
A great feature that allows this tool to be distinct from Google’s product is the fact that it is the last one to offer a free API (Application Programming Interface). This feature allows developers to use it to include translation features inside their apps. Google, on the other hand, makes developers pay for such a service.
Other features are similar to what Google Translate offers. We are talking about dozens of available languages and auto-detection. Bing Translator can translate web pages. Also, if you want to translate a personal file, then you can upload it and let the magic happen.
If you are satisfied with what you got, then you can use its voting system to let others know how accurate it has been.
With this tool, we are bending the rules a little bit. This one is not exactly a translation service. To be fair, it is more of a translation dictionary and search engine all piled up together.
Linguee doesn’t offer translation for web pages or personal documents. However, if you encounter something in an unknown language, then you can type it in and see what it means or how to use it in the right context. It also supplies you with documents from the World Wide Web to show you how to correctly use that unknown word.
As opposed to Google Translate or Bing Translator, Linguee doesn’t offer a spoken word feature to let you know how that word sounds like. However, if you have some texts that you want to translate on your own or you want to learn another language, then this product might be of use to you.
If we were to be precise, we would include this one among Google’s products since it is a recent addition to their portfolio. However, we must mention its creators, the people from Quest Visual.
If you remember, WordLens made some noise all the way back in 2010. That’s because this app, featured in iPhone’s or Android, was among the first that offered a camera-based translation that happened in real-time. This meant that all you had to do is hold your camera over an unknown language and let the app do the work.
At that time, it was something so fresh and useful that many were left positively impressed. Today, the app still works as well as before. While it may be far from perfect, this app is tremendous to use when you travel in order to obtain a translation for street signs, menus or other forms of foreign indicators.
Hopefully, we managed to offer you some of the best ways of transforming unknown words into more familiar sentences. However, you have to remember that nothing works better than a trained human being that has studied for years a certain language and it is accustomed to different sayings and interpretations. That’s why you may be best advised to try the best translation website on PickWriters in order to obtain great results.
On a road trip around Australia? Having the best time of your life exploring this magnificent continent? Excellent!
Does that mean you have to give up your daily caffeine fix in exchange for a wild experience down under?
No sir, it doesn’t!
When it comes to brain juice, Australians know all there is to know about it, having embraced the black bean more wholeheartedly than most countries in the world. The right amount of flavour, the bitterness, the exoticness of the beans in right sized cups; yes, you’ll find it all in the lucky country.
While Melbourne has long boasted the title of Australia’s coffee culture capital, Sydney is chasing it down as we speak. The reason Melbourne took an early lead is because it embraced the culture of its European migrant earlier than the other capitals. Sydney’s coffee culture, however, is thriving. Coffee has become entrenched in its way of life, with cafés being realised in more imaginative, refined and personal ways. Sydney no longer pulls mere shots of coffee for its patrons – now, it’s all about the detail, the elegance of the experience and their sense of community.
With a climate that is perfect for outdoor eating and drinking you can enjoy a coffee at café tables on urban laneways and on strikingly beautiful beaches and parks staring at the uniquely Australian blue skies. Here are some of the best spots for you to get your rocket fuel in glorious Sydney town. Top Five Sydney’s Coffee Hotspots
Surry Hills and surrounding suburbs
The epicentre of Sydney’s bustling coffee scene, Surry Hills is dotted with endless number of cafés within a stone’s throw of each other. This once sleepy inner south suburb adjacent to Sydney’s Central train station, is now a bustling coffee mecca offering everything from big-breakfast old faithfuls to first-rate baristas experimenting with top-class beans and commune-type coffee sanctuaries.
Cheeky, bold, rebellious, Surry Hills’ warehouse-turned-galleries/cafés/shops are all impressively trendy without losing their sass and their sense of community. Its many now renowned cafés pride themselves on offering local and hyper-local produce, in-house preparation techniques, and nose for the kind of coffee and fare their customers want.
Not to be missed in Surry Hills is the ten year old ‘Boulangerie’. Queues consistently spill out onto the footpath at this little corner bakery. A slice of Paris in Bourke Street, this is where you’ll get crispy croissants, mouth-watering tarts and decadent artisan breads to accompany your world-class coffees.
While Surry Hills is the most striking example of the new coffee culture emerging in Sydney, the surrounding inner city suburbs of Summer Hill, Dulwich Hill and Newtown are also seeing a strong café culture taking root.
Newtown runs along Sydney University’s western boundary. Once a student-and-immigrant ghetto, it is now one of Sydney’s funkiest suburbs, with a mix of sub-cultures that keeps things vibrant to say the least. Newtown’s traffic-clogged King Street is home to an extraordinary array of stylish furniture and interior shops; retro goods and pop-culture collectibles; and a virtually-unmatched collection of eateries.
Cafés, too, are part of Newtown’s creative lifestyle tapestry, many of them exhibiting the work by local artists. Professionals, students, emos and punks all sit side by side enjoying what artisan bakers and master baristas have to offer in Newtown.
2. Leichardt (Little Italy) and surrounding suburbs
Travelling down the congested Parramatta Road that leads to Leichardt will make you wonder whether the trip is worth the effort. If superb coffee is what you are craving for, don’t turn back because superb coffee is what you’ll get in the headquarters of Sydney’s Italian community. That, and a lot more.
Just 5 km from Sydney’s CBD, Leichardt has seen a constant influx of Italian migrants since the late 1950s and now boasts a thriving creative culture and food lovers’ haven. Today, the aroma of freshly roasted true original coffee will hit you as you wander through Leichardt’s workers’ cottages and warren of charming tree-lined streets.
Visit Little Italy on a weekend, sit down on any of the á-la-italiana no-frills coffee shops in Norton Street and be treated with a colourful performance by Leichardt’s inhabitants doing what they do best – eating, drinking and just catching up on the gossip.
Until recently, Manly was best known for its surf, the many athletic bodies pounding the pavement daily, its not-so-flash Ocean World and for the very enjoyable ferry ride from Circular Quay. These days, though, Manly is fast becoming “the place” where to enjoy the world’s best beans in style.
There’s a lot happening in Manly and it’s all good for young tourists in search of a good swim and a caffeine boost. The Northern Sydney beach town now welcomes roasting houses and laneway cafés where coffee lovers can sample beans originating from different estates around the world and learn about different brewing methods. The old dollar-dazzlers are giving way to welcome funky café spaces with high pressed-metal ceilings and vintage furniture, recycled timbers and exposed weatherboard walls.
The Bondi to Bronte coastal walk is a must in Sydney whether you are caffeine-dependent or whether living without high octane is not a realistic option for you. In either case, put on a pair of running shoes and enjoy some of the best views you’ll ever see. If you prefer to take it all in from a trendy café, though, both the Sydney Eastern suburbs of Bondi and Bronte have a number of outlets offering some of the best beans in the world.
Never has Bondi Beach been so alive with the smell of ludicrously delicious things. There is a multitude of beach-side cafés located on Campbell Parade, Bondi’s main strip serving exactly what you need before tackling the lovely Bondi to Bronte walk – from experimental coffee milkshakes with home-made syrups and artisanal ingredients to queue-worthy espresso and white-chocolate shakes.
Coffee Tours in Sydney
If you’d rather hold the hand of a coffee expert to savour Sydney’s café culture, there are numerous coffee tours offering coffee connoisseurs and lovers a look into the city’s coffee secrets. You’ll find out the type of coffee beans that were first imported into Australia, Sydney’s historic coffee brewers and, most importantly, you’ll get to taste the finest coffee in the city while you learn about its progression from the rainforest to the retailer.
The following companies offer a diverse range of Coffee Tours in Sydney. Add them to the splendour of this city and you are guaranteed a complete sensory experience you’ll never forget:
If you’re like me, trying to keep up with the vertiginous speed of change of the English language is quite the struggle.
Thankfully, the good people at the Oxford Dictionaries, the arm of the Oxford family that focuses on current English, are working to put it all in black and white for us.
So now, when you feel too exhausted to pronounce the “z” in Crazy and share with me that You had a “cray” day, I’ll know that your day was not in any way comparable to a day in the life of a poor crustacean, but that you’ve just gone through some seriously hectic 24 hours. And then I can proudly reply with a YOLO (and face the consequences, as us noobs always have to).
So, here is a selection of Oxford Dictionaries’ new entries:
acquihire (n.): buying out a company primarily for the skills and expertise of its staff.
adorbs (adj.): arousing great delight; cute or adorable.
air punch (n.): thrusting one’s clenched fist up into the air, typically as a gesture of triumph.
amazeballs (adj.): very impressive, enjoyable, or attractive.
anti-vax (adj.): opposed to vaccination.
binge-watch (v.): watch multiple episodes of a television program in rapid succession.
bro hug (n.): a friendly embrace between two men.
clickbait (n.): (on the Internet) content whose main purpose is to attract attention and draw visitors to a particular web page.
cray (adj.): crazy, but without that time-consuming extra syllable.
Deep Web (n.): the part of the World Wide Web that is not discoverable by means of standard search engines.
doncha (contraction): don’t you.
douchebaggery (n.): obnoxious or contemptible behaviour.
e-cig (n.): another term for electronic cigarette.
fandom (n.): the fans of a particular person, team, series, etc., regarded collectively as a community or subculture.
fast follower (n.): a company that quickly imitates the innovations of its competitors.
5:2 diet (n.): a diet that involves eating normally for five days out of a seven-day period and greatly restricting the amount of food eaten on the other two days.
FML (abbrev.): (vulgar slang) f— my life! (used to express dismay at a frustrating personal situation)
hate-watch (v.): watch (a television program usually) for the sake of the enjoyment derived from mocking or criticizing it.
hot mess (n.): a person or thing that is spectacularly unsuccessful or disordered.
hot mic (n.): a microphone that is turned on, in particular one that broadcasts a spoken remark that was intended to be private.
humblebrag (n. & v.): (make) an ostensibly modest or self-deprecating statement whose actual purpose is to draw attention to something of which one is proud.
hyperconnected (adj.): characterized by the widespread or habitual use of devices that have Internet connectivity.
ICYMI (abbrev.): in case you missed it.
listicle (n.): an Internet article presented in the form of a numbered or bullet-pointed list.
live-tweet (v.): post comments about (an event) on Twitter while the event is taking place.
mansplain (v.): (of a man) explain something to someone, typically a woman, in a manner regarded as condescending or patronizing.
mud run (n.): an event in which participants negotiate a course consisting of obstacles filled or covered with mud.
neckbeard (n.): growth of hair on a man’s neck, especially when regarded as indicative of poor grooming.
Paleo diet (n.): a diet based on the type of foods presumed to have been eaten by early humans.
second screen (n.): a mobile device used while watching television, especially to access supplementary content or applications.
sentiment analysis (n.): the process of computationally identifying and categorizing opinions expressed in a piece of text.
side boob (n.): the side part of a woman’s breast, as exposed by a revealing item of clothing.
side-eye (n.): a sidelong glance expressing disapproval or contempt.
smartwatch (n.): a mobile device with a touchscreen display, worn on the wrist.
SMH (abbrev.): shaking (or shake) my head (used to express disapproval, exasperation, etc.).
spit take (n.): (especially as a comic technique) an act of suddenly spitting out liquid one is drinking in response to something funny or surprising.
subtweet (n.): (on Twitter) a post that refers to a particular user without directly mentioning them, typically as a form of furtive mockery or criticism.
tech-savvy (n.): well informed about or proficient in the use of modern technology.
time-poor (adj.): spending much of one’s time working or occupied.
throw shade (phr.): publicly criticize or express contempt for someone.
vape (v.): inhale and exhale the vapor produced by an electronic cigarette or similar device.
WDYT (abbrev.): what do you think?
YOLO (abbrev.): you only live once (expressing the view that one should make the most of the present moment).
With 6 billion hours of video being watched each month on YouTube, there is bound to be someone out there, interested in what you have to say or sell.
The cool thing about YouTube is that it transcends borders and budgets. In fact, you can come up with pretty awesome videos with a touch of creativity and a good sense of humor. No matter how far-fetched your product or how uninteresting it may seem to most, YouTube is sure to find you an audience.
Not confident about that?
How can YouTube help me sell, a professional eye massager?, I hear you ask.
Well, a lot more uninteresting stuff has been sold with great success in YouTube.
The company started its Will it Blend?” series of videos when then-new Marketing Director George Wright decided to shoot a video of its team’s testing operations and posting them online. With a $100 budget, Wright invested in the basic supplies and convinced CEO Tom Dickson to blend up a few strange things on camera. And so he did. In his first video, Tom asked the now infamous “Will it Blend” question and proceeded to blend an iPhone 3G. Did it blend? It sure did!
186 videos later, Blendtec’s retail sales reported a 700 percent, with its YouTube site reaching over 700,000+ subscribers and winning the .Net Magazine’s 2007 Viral Video campaign of the year bronze Clio in 2008 (Interactive category) for their interactive efforts. Overall, the Will It Blend? series has accumulated more than 100,000,000 hits, and it doesn’t look like it’s going to slow down any time soon.
Well, so much for blenders.
How about something even less interesting, like shavers. How much can you glamourize a plain, old shaver?
Believe it or not. A whole lot.
Michael Dubin, founder of Los Angeles-based Dollar Shave Club, stepped into new territory with his almost nonsensical script and his irreverent “Our Blades Are F**king Great”slogan. Michael and his team told us a story through a visual narrative with the brand/product as a thread in the talking point. Only forty eight hours after the video debuted on YouTube and $5,000 later some 12,000 people signed up for the service. Besides some Google ads, the business had not invested in any other form of marketing. Three months after their great debut, it racked up 4.75 million views–thanks in large part to shares on social media sites. Today, over 15 million people have watched Michael and his team.
So, to answer your question – can you sell a professional eye massager on YouTube?
Without a doubt.
Even with a small budget, YouTube lets your customers see you, hear you, and connect with you. It’s the best place to bring your business to life.