The rules of content marketing keep on changing but, as we like to insist, CONVERSATION IS STILL KING.
So have participants at the Content Marketing World conference been told in Sydney today – the number of shares and likes a piece of content receives on the web are crucial in its efficacy as a successful marketing tool. Thanks to widespread high-speed Internet access and easy to use publishing platforms like Twitter, Facebook and LinkedIn, power and influence are seeing a shift on the web. The locus of power moves away from Robert Caldini’s six sources of influence – scarcity, likeability, reciprocity, authority, consistency and social proof to content that moves. In other words content that people share. For companies, social proof is incredibly powerful. People do look at numbers and prefer to read content with many likes and shares. Content it’s only good if it’s shared. So what you need is brilliant content that breaks the ice and gets the conversation rolling. Good news. The important thing now is to keep on churning quality content that is not just useful for marketing purposes. We also want highly informative content that, first and foremost, encourages healthy, peaceful communication among us all.
Noam Scheiber, New Republic‘s Senior Editor, couldn’t put it any clearer – “Silicon Valley has become one of the most ageist places in America”. Yes, it seems Mark Zuckerberg’s premise predicated to an audience at Stanford back in 2007 that “Young people are just smarter” is now the accepted creed; that it’s better to be perceived as naïve and immature than to have voted (or have danced to Madonna) in the 1980s.
What worries me most, though, is that I don’t think this mindset is restricted to the technologically gifted young crowd in the Bay area. I believe we are looking at a cultural revolution taking place all around us. Men and women with impressive professional achievements and credentials are being let go, nudged out and pushed aside everywhere in the world without a second thought as to where else in the workplace they could make a valid contribution. Scouring the useless job sites day in day out and spending endless hours writing ridiculously detailed cover letters to match even more ridiculously detailed selection criteria, does not help them but find themselves turned away even for the most basic retail jobs. Not because they aren’t competent. Not because they lack skills. But simply because the are not “cool enough” (not lying, that’s happened to me) and assumed not to be in touch with the latest technological trends.
Old ducks know a thing or two about the world. And we can be very cool too (if we put our mind to it!).
Although a vast percentage of the global population is not a “digital native” (a term coined by U.S. author Marc Prensky in 2001) and did not grow up with the Internet, one cannot forget that they (we) have, in fact, invented the actual technology that defines the digital native. And yet, many of us remain, as CNN’s Olivery Koy would have us called, “digital immigrants”, “a relic of a previous time […] Old world-settlers, who have lived in the analogue age and immigrated to the digital world.”
Prensky insists the differences run a lot deeper than merely our typing speed. There is a significant difference in the way we process information, with digital immigrants taking it in linearly instead of switching from source to source at warp speeds as natives do.
Management Consulting Firm Deloitte quotes a 2012 study by Time Inc which, biometrically monitored both digital natives and immigrants for 300 hours to determine emotional engagement and visual attention. Interestingly but not surprisingly, natives showed a lower emotional response to content, because they experienced it briefly and simultaneously. Once boredom sunk in, they moved on.
“This study strongly suggests a transformation in the time spent, patterns of visual attention and emotional consequences of modern media consumption that is rewiring the brains of a generation of Americans like never before,” said Dr. Carl Marci, CEO and Chief Scientist, Innerscope Research, who performed the biometric monitoring for the study. And while this poses serious challenges for storytellers and marketers in this digital age when it comes to successfully engaging consumers, there is no denying that experience with technology can turn older people into digital natives.
And in fact, it already has. The generational digital gap is narrowing. In some places.
78 percent of boomers and 52 percent of seniors are online
The two groups spend an average of 19 hours on the Internet each week, more than with TV, radio and magazines/newspapers
71 percent of boomers and 59 percent of seniors use a social networking site daily (the most popular being Facebook)
82 percent of viewers say YouTube is their preferred online video watching site with three in four online video watchers have taken action — such as searching on the Internet for more information — as a result of an online video.
77 percent use their mobile device simultaneously with another screen
82 percent of them use a search engine to gather information on a topic of interest,… and to broadcast their opinions not unlike these very savvy, very cheeky older internauts:
And yet, that doesn’t seem to matter.
In the UK, the number of over-50s who have been unemployed for more than 12 months rose in 2012 from 11,000 to 191,000. According to the research conducted by over-50s recruitment website Skilledpeople.com, 80% of over-50s have experienced age discrimination. Managing director Keith Simpson says it is high time employers stopped seeing older people as a potential burden and took a more enlightened approach. “Far-sighted employers should be cherry-picking the best over-50s now as an insurance policy for the future. These people need less training, are more reliable and less money-motivated,” he says. The Max Planck Institute for Human Development in Berlin also studied how more than 200 workers, aged 20 to 31 and 65 to 80, performed 12 tasks testing perceptual speed, episodic memory and working memory. The analysis showed that the older adults higher consistency in the workplace is due to learned strategies to solve the task, a constantly high motivation level, as well as a balanced daily routine and stable mood.
Plus, studies show that older workers use fewer sick days on the whole than their younger counterparts. Professor Peter Cappelli, who directs the Wharton Center for Human Resources explains that health care costs are actually less for older workers because most no longer have small children as dependents on their health care plans.
However, I think it’s too late. Only a handful of employers realise that the older generations are highly reliable, punctual and take a lot less unexplained leaves of absence which, ultimately, makes them a lot more productive.
As I write, the website of ServiceNow, a large Santa Clara–based I.T. services company, features the following advisory in large letters atop its “careers” page: “We Want People Who Have Their Best Work Ahead of Them, Not Behind Them.”
A country inhabited by 67 million souls, Thailand has over 24 million Facebook and 1.5 million Instagram users. Not surprisingly, in 2013 there was a total of 36,443,398 photos and videos uploaded on Instagram from stunning Thailand. The natural and architectural beauty of the country lends itself to an Instagram frenzy, with people seeking a photo opportunity everywhere they go.
In 2012 the top two most photographed locations were in the Thai capital, Bangkok. Interestingly though, surpassing all major world landmarks and attractions, including Disneyland, Times Square and the Eiffel Tower by far, the most popular location was Survarnabhumi Airport. The second was Siam Paragon, one of Bangkok’s more prolific shopping complexes. In 2011, both these two locations made the top 5. As Tech in Asia commented on its 2012 report, ” if there are three things Bangkokians love to do most, it’s to travel, shop, and take silly self-pics whilst doing so.”
However, there’s more to it than new airports, mega malls, perfectly reclining Budhas, vibrant temples and sandy beaches. Thai celebrities are also a key part of Instagram’s success in the country. Nine out of 10 of the most followed Thais on Instagram are (very attractive showbiz) females with the most watched being Chermarn Boonyasak and fellow actress Pachrapa Chaichua in a close second position. ZocialRank, the company that monitors social media trends in the country explains that celebrities make up 0.26 percent of the app’s user-base in Thailand. They have an average of 172,013 followers. Meanwhile, 10.48 percent are ‘influencers’ who have an average of 5,636 followers. This is a reflection of modern Thai culture’s infatuation with celebrities and everything ‘HiSo‘ (high society).
Add the 10.2 million tourists passing through the country annually and you’ve got all the ingredients for thriving participation in a mobile image sharing platform like Instagram.
If you are keen to find out more about Thailand’s self-reflection in Instagram, Zocial Inc’s nifty little Infographic can help:
Derek Nichols recently tweeted a poem written by his 14-year-old brother Jordan.
The brilliant poem can be read both from top to bottom and from bottom to top with both readings offering a completely different meaning – an extremely clever, playful and innovative use of literary techniques.
But above all, Jordan gives us that little bit of hope many of us so frantically look for every day, particularly after reading articles like Christina Paterson’s in The Guardian. Paterson explains that only last week Hollie Gazzard, a young hairdresser who had just finished her shift in the hair salon she worked in, was stabbed to death by a young man. Colleagues screamed as they watched her fall. Paramedics tried, but they couldn’t save her. Most people passing stared, as they always stare when tragedies unfold in front of their eyes. Others didn’t just stare – they whipped out their phones and videoed the drama as it unfolded.
Paterson refers to the work by American psychologist Sara Konrath who has collated evidence from 72 studies all of them indicating that empathy levels among American college students are 40% lower than they were 20 years ago with a particularly sharp drop in the last 10 years. Apparently there’s quite a lot of evidence to show that, as people spend more time watching flickering images online, they spend a lot less time reading books and stories about other people’s lives. A recent study by psychologists at the New York School of Social Research showed that reading literary fiction helped people understand others better. It does this because, in the words of the writer Elizabeth Strout in her novel The Burgess Boys , it’s the imagination that enables you to “fall feet first into the pocket of someone else’s world”.
If we loose empathy we loose the battle.
So thank you young Jordan, the world is just that little bit better thanks to young people like you.
Our generation will be known for nothing. Never will anybody say, We were the peak of mankind. That is wrong, the truth is Our generation was a failure. Thinking that We actually succeeded Is a waste. And we know Living only for money and power Is the way to go.
Being loving, respectful, and kind Is a dumb thing to do. Forgetting about that time, Will not be easy, but we will try. Changing our world for the better Is something we never did. Giving up Was how we handled our problems. Working hard Was a joke. We knew that People thought we couldn’t come back That might be true, Unless we turn things around
(Read from bottom to top now)
Reading from bottom to top, the poem reads: Unless we turn things around That might be true, People thought we couldn’t come back We knew that Was a joke. Working hard Was how we handled our problems. Giving up Is something we never did.
Changing our world for the better Will not be easy, but we will try. Forgetting about that time, Is a dumb thing to do. Being loving, respectful, and kind Is the way to go. Living only for money and power Is a waste. And we know We actually succeeded Thinking that Our generation was a failure. That is wrong, the truth is We were the peak of mankind. Never will anybody say, Our generation will be known for nothing.
Japan has done it again. Despite putting up with a considerable deflation and a weaker yen, Tokyo has overtaken the Swiss city of Zurich to resume its position as the world’s most expensive city in the world. The latest Worldwide Cost of Living Survey from the Economist Intelligence Unit shows the balance is clearly tilting with Australasian cities now being the biggest movers in the top 20 positions. No U.S. city made it to the top 20.
If you are planning on visiting Japan, these are not the kind of news you want to hear. Of course, if money is not an objection, this does not really concern you. In that case, you´d probably best browsing any of the many accommodation booking sites you´ll find on the net. But if you are a budget conscious traveller who desperately want to visit this incredible country (just like me), the following suggestions might help you make that dream a reality, even if it isn´t the most comfortable reality 🙂
Ok, maybe not the place where you want to spend more than one or two nights, but certainly an option that can help you save some cash if you are coffers are suffering while in the big city.
The “manga kissa” or “manga kissaten” are popular versions of the classic internet cafe with ´long stay´options. A five-hour stay in a ¨private¨ cubicle will set you back around 1500 yen 8 or US$20. This price will give you unlimited access to comic books, a shower, and all the soda you can drink. But if you prefer to bypass all the manga paraphernalia and try to catch some sleep, the chairs in the cubicles are fairly comfortable. You can even get an all-night pack (most places are open 24 hours) for around 1,000 yen if you check in at around midnight. The average place has about 20-30 booths I think, but there are huge ones which spans multiple floors and have over 100 individual booths.
24 Hour Baths
In addition to offering gender segregated baths, some of these centres provide lounging areas, large comfortable chairs, or private rooms where visitors can rest for the night. For around 3000 Yen (US$30), places like the Oedo Onsen and LaQua will get you a decent sleep area with personal tv, blankets and pillows.
One word of caution when it comes to public baths in Japan. Although different genders bathe in different areas, if you are fairly modest and prefer not to be seen naked in public, public baths might not be your best choice. You will also be required to ¨shower¨yourself before you enter the actual bath in a somewhat peculiar position (generally sitting down on cute little wooden stools) and it may feel like a very awkward way to present your nude self. For further etiquette rules, visit this article in the trip advisor.
There is no denying you´ll surely feel trapped in a stacked-up sarcophagus but for an average of 3500 yen (US$37) will get you the rest you need and a few little gadgets to play with ( TV, radio, alarm clock and reading light). I don´t have to tell you there are a number of downsides to sleeping in these little pods – patrons could very well be quite rowdy as most often capsule hotels are found clustered around stations ready for drunk businessmen who have lost their trains to crush on. Also, because of safety and privacy issues, women typically aren’t allowed at these hotels, so it is a good idea to check, as there are a few exceptions.
Ryokan (s) are traditional Japanese inns originated in the old Edo days (seventeenth century) which, generally feature tatami-matted rooms and communal baths. You can go totally up market and be paying 40,000 yen for a room in these traditional lodges or find a no-frills option for as little as 4,000 yen per person.
Ryokan and Minshuku are similarly styled although the latter aims to project a more personalised and homey atmosphere where guests are treated to home-style Japanese cooking.
The following are some affordable Ryokan and Minshuku options in the Tokyo region:Both of these options will generally not provide a private bathroom and you´ll have to share the communal area with other guests (and sometimes the general public).
Location: Near Tokyo University and Tokyo Dome Cost: between 7,000 to 10,000 yen per person. Hotel Kaminarimon Location: Asakusa district of Tokyo, 200 meters away from the Sensoji temple. Cost: between 7,000 to 10,000 yen per person. Ryokan Asakusa Shigetsu Location: Near Nakamise-dori, which is the main street in Asakusa. On the 6th floor there are shared Japanese “hinoki” (cypress) baths for both women and men (same gender only) with views of the Asakusa district. Cost: between 7,000 to 15,000 yen per person Sumisho Hotel Location: Near Tokyo Station, There is a large shared bath for the guests (same gender only). Cost: between 7,000 to 15,000 yen per person Yamanaka Ryokan Location: Ueno district in northern Tokyo. Each room has its own private bath and toilet. Cost: between 7,000 to 15,000 yen per person
You can easily get a list of the best backpackers in town from any of the accommodation sites or from Trip Advisor, but you may want to start with these two popular spots: Khaosan Tokyo Guest House Ninja Not ideal for couples as they don´t have any doubles, the communal space in this centrally located hotel features free Wi-Fi and a large TV with cable that encourages a community spirit among guests. Twin rooms start at US$60 and dormitory cabin beds from US$32, but you get free tea and coffee and Internet access. YMCA Asia Youth Centre You will find the rooms here rather small, but most of them feature an en suite bathroom and wireless internet. Doubles start at US$150.
Buddhist monasteries (Shukubo)
Buddhist temples and monasteries are ideal accommodation options to retreat to a world of zen calm after a busy day in the megacity. Most of them are quite a distance away from the tourist areas so you have to factor the transport when making your decision. Expect very minimalist (almost spartan) but clean rooms, vegetarian meals and the option to be part of the Buddhist rituals. You will be expected to lay out your own futon mattress and quilt at night and fold them up again next morning. The toilets will be Japanese style, and the bath, if it exists, a communal one, perhaps even shared with the priest’s family. Do not expect a television nor locks on the door and no front desk at which to deposit your valuables.
Mount Mitake Mount Mitake has been worshipped as a sacred mountain for a very long time in the Kanto region and shukubo lodges have spread around the Musashi Mitake shrine, most of them providing the option to perform Takigyo or meditative practice under a local waterfall.
A shuttle bus, located 50 meters to the left of Mitake Station, travels to Takimoto village every half hour between 07:30 to 18:00. From Takimoto village, the Mitake-Tozan Railway cable car operates every half hour between 07:30 to 18:30 and leads to Mitakesan village at its top. Mitake summit and the Musashi-Mitake Shrine (武蔵御嶽神社 Musashi Mitake Jinja?) can then be reached by trail—approximately 1000 meters. Komadori Sanso (Mount Mitake) Cost: without meals 5,250 yen ( approximately US$55), with two meals 8,400 yen (US$90), with Takigyo 10,500 yen or US$113. How to get there: JR Yamanote line Shinjyuku Station” > “JR Mitake station” > (bus) > “Cable-Shita bus stop” > (Cable car) > “Mitakesan” > 15 minutes walk. Seizanso (Mount Mitake) Cost: including 2 meals 7,350 yen (US$80), including 2 meals and takigyo 10,000 yen (US$108) How to get there: JR Yamanote line Shinjyuku Station > JR Mitake station > (bus) > Cable-Shita bus stop > (Cable car) > Mitakesan > 8 minutes walk Kanagawa (Greater Tokyo area) Saijyoji Cost: including 2 meals 5,000 yen (US$53) How to get there: ”JR Daiyusan station” > (bus) > “Doryoson bus stop” Togaku-bo Cost: including breakfast 6,000 yen (US$65) including 2 meals How to get there: ”Odakyu Railway Isehara station” > (bus) > “Robentakimae bus stop” Seityo-ji temple (Chiba – South Tokyo) Cost: accommodation and two vegetarian meals 8,000 yen (approximately US$85) How to get there: JR Awaamatsu station and jump on the bus towards Chiba to stop in the Seityo-ji bus stop. Syogaku-ji (Hanno, 50 km Northeast of Tokyo) Cost: accommodation and two vegetarian meals 6,500 yen (approximately US$70). How to get there: JR Yamanote line Ikebukuro Station” > Seibu Ikebukuro Railway “Hanno station” > (55 minutes bus) > “Nago bus stop” > 1 minutes walk For further information, the Tourist Information Centres in Tokyo city can provide you with up up-to-date lists of temples where foreigners are welcome to stay.
This may sound like an option best suited for the young but that is not the case. There are quite a number of websites that help you experience the real Japan and match people of any ages to households looking to host for up to 50,000 yen (US$550)per month.
If you are on your way from Tokyo elsewhere in Japan, highway buses in Japan (kosoku for ‘highway’) will take you to any major city within six to nine hours, and even as far as the southern island of Kyushu in a 15-hour stretch. While day time buses cost anywhere from 8,000 to 12,000 yen (US$100-150) one way,you can get a discount for the night ride that’s usually around half the daytime price.
One thing to be careful thought is to double check departure and arrival times and arrive at the pick-up area early, since sometimes it is difficult to find where the bus is parked.
For more information on overnight buses visit Japan-guide.com. If you prefer to travel by train, there are also some night options available to you, you can check them out here.
I hope this helps you get to Tokyo without having to break your bank. Of course, there is always the option of doing like quite a few of the locals and falling asleep in the train ( many travellers, like myself, have witnessed a few exhausted Japanese men stay behind after a train docked in its last stop :)). When it´s time, it´s time.
I visited Cameron Highlands several times during my 6 year stay in Malaysia. When you live in congested, smothering Kuala Lumpur escaping to the cooler climate of the highlands helps you regain your breath and your sense of personal space. But not unconditionally and not before navigating your way up through the sinuous road often obstructed by fallen branches, rocks, animals, potholes and heavy vehicles. Such is the challenge that very often, the very last 5 kms of the road can take up to two hours to complete.
But then, after the grueling journey, the deep green plateau. And hidden among the mist, the rich, intricate rainforest and the serene, hypnotising undulations of the tea plantations. A landscape that has mesmerised many and offered a haven for the ill since William Cameron first stumbled across it in 1885 during a mapping expedition on the Titiwangsa Range.
Visitors now come from far and wide, new infrastructure having been built to make access to the highlands a little easier. Besides the sheer beauty of the scenery, famous tea plantations, strawberry and vegetable farms, local markets and architectural remnants of a colonial heyday attract local and foreign tourists – far too many tourists. So many that as a result, today, Cameron Highlands has become saturated with apartments, hotels, shops and stalls, exceeding its capacity by far.
The water is now polluted, the jungle is being cleared to farm illegally and, as a result the land and the indigenous Orang Asli population are suffering. Rampant land clearing for agricultural cultivation now riddles the hills, carried out by farmers who either do not have a permit or are simply flouting regulations. Heavy machinery is used for these purposes on weekends defying the prohibition to do so; land clearing is carried out on hill slopes with a gradient above 30, making the risk of landslides and soil erosion an imminent and risky possibility and some times, sadly, an actuality – on the 8th of August 2011, the local indigenous orang Asli settlement was severely affected by a landslide that killed four women and three men and injured many others.
Knowing that erosion causes loss of fertility and topsoil, local farmers resort to copious amounts of manure and synthetic fertilisers that wash off during rainfall into the waterways. Conventional farmers also rely on pesticides, which they use indiscriminately and excessively to protect their crops. Again, with rain and irrigation, this flows into the waterways and gets deposited in sediment. Levels of DDT in tested water have been shown to be 200 times higher than the tolerated level in fresh water. In 2004 and 2005 nine children died in the highlands, all of them Orang Asli who live in a settlement downstream. The authorities said that the reason of death was mysterious illness.
Farmers indiscriminately dump waste on the once green slopes, hoping to have it flushed down by the rain into the rivers. It saves them having to worry about properly disposing of it.
It´s a shame.
Fortunately, though, the rape of Cameron Highland´s unique natural ecosystem is not going unnoticed. Regional Environmental Awareness Cameron Highlands (REACH), a group of concerned highlanders, has been championing the preservation of the region´s pristine environment since 2001. The group is now run by a group of volunteers with funds from membership, donations, small grants, reforestation activities and sales of souvenirs.
There are also other responsible and respectful travel options to Cameron Highlands. Eco Cameron, for instance, offers numerous options for ecotourism in and around Cameron Highlands that are guided by experienced nature guides. You can read Matt Preston´s article recounting his experiences in one of Eco Cameron ´s day tours for a full insight into the beauty of this location.
And if you do visit this majestic destination, please try to enjoy its beauty with the reverence that it deserves and needs.
If we were to play a game of associations and I gave you the word ¨Ibiza¨ it´d probably immediately lead you to thinking about words like ¨party¨ and ¨chill out¨. I´d be the same, particularly if I rewind some 30 years and bring back those raving and memorable five days we happy eighties adolescents spent in the island, celebrating the end of high school. Even without recalling the parties and the fun, I´d be hard pressed to establish an immediate link between the rustic beauty and wild party environment of this fine island with the words ¨conservation¨and ¨biodiversity¨.
But let me tell you why Ibiza is more than sand and fun.
On the 4th of December 1999, Ibiza officially joined UNESCO´s World Heritage collection, an award that recognised the importance the biodiversity and culture of the island have played in the history of the Mediterranean sea and its people. A number of Ibiza´s sites were included in the UNESCO World Heritage list like:
The acropolis of Dalt Vila (the old town of Eivissa), a treasure of all the cultures that have inhabited the island, from the very first settlers to the Phoenicians, Carthaginians, Romans and Moors, up to the Christian conquest led by the King of Aragón in the 13th century.
The underwater posidonia meadows, source of the rich marine biodiversity of the Pitiusas Islands. Posidonia are the source of the beauty and transparency of the waters of the Pitiusan Sea and as such the great biodiversity in the waters of Ibiza and Formentera directly depend on their strength and vitality:
The Phoenician settlement of Sa Caleta:
The Punic necropolis Puig des Molins, which contain the vestiges of the first settlements on the islands:
and Las Salinas, in the southern tip of the island, where human-induced activity has formed wetland areas of great beauty and ecological interest:
This mediterranean island paradise, however, is now paying the consequences of a massive influx of raging tourists and the rapid growth of urbanised areas over the last few decades. The rapid transition from a farming economy capable of comfortably feeding over 100,000 residents to one that relies mainly on the arrival of more than 2 million tourists annually has had a tremendous impact on the island’s environment.
This massive flow of tourists in a short period of time exceeds the capacity of the island’s environment, and has generated a huge demand for land, water and energy, while producing an increasing volume of wastes.
Red Bull Flugtag Ibiza
Water shortage and pollution
With only an average of 46 days of rain each year and the single river in Ibiza having ceased to flow long ago, the island is far from fresh water rich. Historically, residents have found various ways to compensate for the perpetual lack of water, like building houses with water catchment facilities incorporated into the ground and relying on the use of desalination plants. Water conservation has always been an integral part of their lives.
However, the escalating water demand from mass tourism in the last decades has led to depleted and polluted aquifers and to a growing dependency on desalination plants, that contaminate coastal waters and contribute strongly to Ibiza’s soaring energy demand.
Most of Ibiza’s important habitats are coastal or marine areas, threatened by mass construction and other activities connected to mass tourism. Protection programs have not succeeded in natural parks like Ses Salines Park and marine habitats of key international importance like the Posidonia meadows are currently threatened by navigation and by infrastructure projects.
Increased energy use and waste generation
Energy consumption in Ibiza has risen almost 70% over the last decade. The increased demand for transport along the 571 km 2 of the island has translated into higher fuel usage and consequent pollution of the environment. Air traffic has become a main concern and will continue to be a priority for environmentalists as the plans to enlarge the existing airport to expand its capacity are put into action.
A project to expand the facilities of the existing port in the city of Ibiza was also approved in 2009 by the Spanish government even at the serious risk of damaging the World Heritage Posidonia meadows. A UNESCO mission that assessed the potential impact of this development concluded that the scale of the project is “beyond acceptable limits” and recommended “to re-examine alternative options for port development and select those which are more rational and involving limited expansion”.
In the meantime, alternative forms of energy like solar energy remain almost untapped.
Sewage plants are also a serious problem. During the tourist season the existing facilities cannot cope with sewage discharge, which ends up being dumped into the sea.
As expected, the volume of household waste is also increasing. Selective collection and recycling currently represents a small fraction of total waste produced (some 6.6% and 5.4% in 2008). A new separation facility is expected to cut by half the amount of rubbish dumped in the landfill once it comes into operation, but further measures are required to encourage waste reduction and recycling, and to improve collection services.
The Greenheart Travel’s volunteer program
If Ibiza is in your bucket list but don´t want to be part of the crowds that contribute to the issues we have discussed above, then perhaps the Greenheart travel´s volunteer program is for you. You can visit their website to obtain more information but this unique travel group gathers dedicated activists concerned about the environmental damage heavy tourism has on the island and sends them on their way to La casita verde. Volunteers spend a minimum of two weeks in this working farm supporting Greenheart projects in ecological research, beach cleaning and environmental education programs.
The project is open from March 15 through September 15 and prices vary from $990 for two weeks to $1,930 for 6 weeks and include:
Accommodation in rustic on-site housing 3 vegetarian meals per day Emergency medical insurance for the duration of your program Arrival transfer service from Ibiza airport Project supervisor and emergency staff available 24/7 Orientation pre-departure and upon arrival
Maintain and improve the farm facilities Install alternative energy systems Promote environmental awareness among visitors Cook for visiting groups Permaculture farming Assist with Sunday community visits/meals Requirements
If the program is not for you but you still want to visit the island, please be a wise and sympathetic traveller and help us retain the cultural and environmental richness of this Mediterranean paradise.
The Tuscan countryside is the type of landscape most people´s dreams are made of. Undulating green hills, century-old towers and narrow cobblestone paved villages, sunflower fields, traditional cuisine – ingredients that have made Tuscany the prestigious tourist destination that has been since the late nineteenth century.
Many tourists today, in selecting their holiday location, add another factor to the equation, a factor that a decade ago was highly neglected – the environment. This is certainly good news but the sad truth is that the majority of travellers are not aware of the impact their very presence has on the chosen destination. If we continue exposing our planet to the effects of mass tourism and to the effects of a holiday-maker that bear no respect for the local ecosystem most destinations will not be able to sustain such pressures.
Italy presents some clear examples of how intrusive tourism can negatively affect a destination, Venice being the most obvious of all. In this world heritage site, the effects of ¨touristification¨ are now nearly irreversible with approximately 20 million annual arrivals having to be supported by a local population of 60,000 people. As Henry James complained already more than a century ago: “though there are some disagreeable things in Venice there is nothing so disagreeable as the visitors.” For decades, conservationists have warned about the impact of mass tourism in the city. Apart from the obvious environmental effects like water pollution, excessive wastage, destruction of artistic heritage, tourists in large numbers are also driving up real estate prices as palazzi get bought up and converted into tourist accommodation. Native Venetians are driven to the mainland and the city has become a museum that caters to every tourist´s whims.
San Gimignano, in Tuscany, is another example – a stunningly well-preserved walled medieval town that is home to only 7,000 residents now having to cater for 3 million visitors each year.
If efforts to create a sustainable tourist industry are to be successful, there needs to be a two-way street, particularly in high-tourist traffic areas like Italy. Tourists need to learn to be as non-intrussive as possible, yes, that´s a given, and education plays a crucial role here. But local entities have to commit to support and implement environmental practices as well. Investigative journalism has revealed that most of the recyclable items and trash in Rome, for example, ended up in the same place. Sewage treatment plants have only begun to spring up around Milan in the past decade or so – previously, it simply was flushed into the river Po. There needs to be serious regulations put in place that prevent greenwashing, a practice initially coined by New YorkenvironmentalistJay Westervelt in a 1986 essay regarding the hotel industry’s practice of placing placards in each room promoting reuse of towels ostensibly to “save the environment.” As he pointed out, hotels invested more money in promoting their green label rather than spending resources on environmentally sound practices.
That aside, the tourism industry in Italy has invested a significant effort to protect the resources of a country where visitor spending accounts for a whole lot of the nation’s income. Rural Tuscany is regularly credited with leading the charge for sustainable tourism and many hotels in Florence, Siena, and other Tuscan cities, as well as higher-end agriturismi in the countryside, have implemented standard green practices. Some properties have used only natural materials in the restoration, others have chosen sustainable power to run the house, some recycle rain water, others have chosen building materials and methods that reduce power usage in winter like floor heating. Some owners keep an organic garden at the house (with all that entails, like avoiding transportation and petrol costs), others use strictly natural cleaning products on the premises. But generally, most of them comply with standard green practices like reusing towels and bed sheets, installing low-flow toilets, providing guest room recycler baskets/bins for newspaper, white paper, glass products, aluminum cans, cardboard, and plastics and using earth-friendly detergents. The food offered in most restaurants in central Italy generally comes directly from local farms thus sparing you from food additives and other added unpleasantness. Towns and provinces have been pushing for more intercity cycling paths to connect tourist sites.
More could certainly be done to protect this privileged part of the world. For instance, there is no doubt that most travelling families with luggage will need a car to get around the Tuscan and Umbrian countryside – but to get a perspective of the effect their movement will have on the region, think about the 14 million tourists that visit Tuscany every year, divide that number by an average of four passengers for cars and you have nearly four times more the number of cars on the roads of Tuscany. If using public transport is not an option for you and your family, there are other things you can do like reusing towels, cycling, discarding trash and recyclables in the appropriate white and blue bins around the region, and eating locally grown produce. And don’t shy away from Central Italy’s tap water; it’s very good.
One thing seems to be true though – finding information on green agriturismi is not an easy task. You can start with booking sites like http://en.agriturismo.com and http://www.farmholidaystuscany.com but you´d have to trust their green claims. I would recommend you visit Pure and Authentic Holiday Rentals as the writers spent a few months travelling around Italy meeting Italian owners of holiday accommodation who are sensitive to ecology. And once you have the chance to get there, remember to be a sympathetic tourist and respect the natural and cultural treasure that is Tuscany.
Lake Vostok has yet to gain popularity as a travel destination. Blame it on the truly intolerable average temperatures -80°C or on the savage polar winds, or even on the fact that most of us have never heard of it, Lake Vostok remains possibly one of the only unexplored places on earth.
In fact, it was only in 1993, after decades’ worth of seismic studies, radar surveys and satellite imaging, that a team of Russian and British scientists confirmed the existence of this 30 million year old lake. Sitting under a 4000 metre layer of icy Antarctic surface, Lake Vostok has proven to be almost impenetrable until last week, when a team of Russian scientists obtained the first sample of water from the depths of the evasive lake.
Scientists are ecstatic – they rarely get their hands in microbes that have been in evolutionary isolation. The pristine waters of Lake Vostok harbour extreme organisms unchanged since prehistory that could very well parallel some of those thought to exist in other parts of our solar system, A truly unique test tube of life from a primordial era.
Namely, contamination of the most pristine water on earth as a result of the application of Russian anti-freezing substances used to prevent the bore hole from refreezing during the drilling process.
The United States National Research Council takes the position that it can be and should be assumed that microbial life exists in Lake Vostok and that after such a long period of isolation, any life forms in the lake require strict protection. But Russian scientists wanted to reach the lake at all costs and started employing Freon and kerosene in their initial drilling techniques to lubricate the borehole and prevent it from collapsing and freezing over. Approximately 54 tones of these chemicals have already been used on the ice above Lake Vostok.
No one seems to be able to convince Russia to stop drilling until such time when cleaner technologies like hot-water drilling are available. Though the Russians claim to have improved their operations, they continue to use the same borehole, which has already been contaminated. Environmentalist groups argue that this manner of drilling endangers Lake Vostok itself and also other sub-glacial lakes in Antarctica believed to be inter-linked with Lake Vostok.
In this International Polar Year 2007-08, where so much important research is being done that will help humankind understand the risks posed by human-induced climate change to the whole earth, ASOC urges Russia, through the Duma, to re-consider its present plan to penetrate sub-glacial Lake Vostok. It would be far preferable to join with other countries to penetrate a smaller and more isolated lake, before re-examining whether penetration of Lake Vostok is environmentally defensible. If we are wise, the Lake will be allowed to reveal its secrets in due course.
Granted – scientific advancement needs to be supported and encouraged as much as possible, but should we not learn to be patient and respect what´s been hidden from us for millions of years? Should we not learn our place in this planet once and for all and stop subjectting the environment to our whims constantly?