Scaling Techniques

In MongoDB, a set of replicated nodes is called a replica set. One of the nodes in a replica set is the primary node, and the other nodes are secondary nodes. Read requests are distributed between each of the nodes. However, only the primary node can be written to, and updates made to the primary node are then replicated to the other nodes.

Database Scaling

Do you have an application with a growing user base, or do you have an application that you anticipate will grow in the future? If so, then the load on your database is most likely growing as your application saves larger amounts of data. Whether it’s the number of connections needed, the amount of data to be stored, or the increased processing power, any database will eventually hit a limit on what it can handle.

Scalability is the ability to expand or contract the capacity of system resources in order to support the changing usage of your application. This can refer both to increasing and decreasing usage of the application.

The first action you might take to address the need for increased capacity is application and database optimization. Examples include optimizing the application code, caching, and appropriately indexing your query patterns . These optimizations increase the efficiency of your application and should bring some relief. However, there comes a point when system resource limits are reached. At this point, you will want to consider scaling your database vertically, horizontally, or both.

What’s the Difference Between Horizontal and Vertical Scaling?

What is Vertical Scaling?

Vertical scaling refers to increasing the processing power of a single server or cluster. Both relational and non-relational databases can scale up, but eventually, there will be a limit in terms of maximum processing power and throughput. Additionally, there are increased costs with high-performance hardware, as costs do not scale linearly.

vertical scaling

There is also a physical limit on the amount of CPUs, memory, network interfaces, and hard-drives that can be used on a single machine. For those scaling up using a cloud platform provider, you will eventually reach the highest tier of machine available.

What is Horizontal Scaling?

Horizontal scaling, also known as scale-out, refers to bringing on additional nodes to share the load. This is difficult with relational databases due to the difficulty in spreading out related data across nodes. With non-relational databases, this is made simpler since collections are self-contained and not coupled relationally. This allows them to be distributed across nodes more simply, as queries do not have to “join” them together across nodes.

horizontal scaling

MongoDB horizontal scaling (sharding) tries to be as transparent as possible, but may require application architecture and code changes. How you store and query the data can significantly affect your application performance.

Database systems that are scaled horizontally are also more complicated to manage and maintain, leading to more work for you and your team. This is where MongoDB Atlas can help with its out-of-the-box sharding.

Scaling Techniques

Definition: Scaling technique is a method of placing respondents in continuation of gradual change in the pre-assigned values, symbols or numbers based on the features of a particular object as per the defined rules. All the scaling techniques are based on four pillars, i.e., order, description, distance and origin.

Primary Scaling Techniques

Nominal Scale

Ordinal Scale

Interval Scale

An interval scale is also called a cardinal scale which is the numerical labelling with the same difference among the consecutive measurement units. With the help of this scaling technique, researchers can obtain a better comparison between the objects.

For example; A survey conducted by an automobile company to know the number of vehicles owned by the people living in a particular area who can be its prospective customers in future. It adopted the interval scaling technique for the purpose and provided the units as 1, 2, 3, 4, 5, 6 to select from.

Ratio Scale

One of the most superior measurement technique is the ratio scale. Similar to an interval scale, a ratio scale is an abstract number system. It allows measurement at proper intervals, order, categorization and distance, with an added property of originating from a fixed zero point. Here, the comparison can be made in terms of the acquired ratio.

For example, A health product manufacturing company surveyed to identify the level of obesity in a particular locality. It released the following survey questionnaire:
Select a category to which your weight belongs to:

ParticularNominal ScaleOrdinal ScaleInterval ScaleRatio Scale
CharacteristicsDescriptionOrderDistanceDescription, Order, Distance and Origin
Sequential ArrangementNot ApplicableApplicableApplicableApplicable
Fixed Zero PointNot ApplicableNot ApplicableNot ApplicableApplicable
Multiplication and DivisionNot ApplicableNot ApplicableNot ApplicableApplicable
Addition and SubtractionNot ApplicableNot ApplicableApplicableApplicable
Difference between VariablesNon-MeasurableNon-MeasurableMeasurableMeasurable
MeanNot ApplicableNot ApplicableApplicableApplicable
MedianNot ApplicableApplicableApplicableApplicable

Other Scaling Techniques

Scaling of objects can be used for a comparative study between more than one objects (products, services, brands, events, etc.). Or can be individually carried out to understand the consumer’s behaviour and response towards a particular object.

Other Scaling Techniques

Comparative Scales

A paired comparison symbolizes two variables from which the respondent needs to select one. This technique is mainly used at the time of product testing, to facilitate the consumers with a comparative analysis of the two major products in the market.

For example, A market survey was conducted to find out consumer’s preference for the network service provider brands, A and B. The outcome of the survey was as follows:
Brand ‘A’ = 57%
Brand ‘B’ = 43%
Thus, it is visible that the consumers prefer brand ‘A’, over brand ‘B’.

For example, A soap manufacturing company conducted a rank order scaling to find out the orderly preference of the consumers. It asked the respondents to rank the following brands in the sequence of their choice:

Q-sort scaling is a technique used for sorting the most appropriate objects out of a large number of given variables. It emphasizes on the ranking of the given objects in a descending order to form similar piles based on specific attributes.

Q-Sort Scaling Example

Non-Comparative Scales

It is a graphical rating scale where the respondents are free to place the object at a position of their choice. It is done by selecting and marking a point along the vertical or horizontal line which ranges between two extreme criteria.

For example, A mattress manufacturing company used a continuous rating scale to find out the level of customer satisfaction for its new comfy bedding. The response can be taken in the following different ways (stated as versions here):

Continuous Rating Scale

Itemized scale is another essential technique under the non-comparative scales. It emphasizes on choosing a particular category among the various given categories by the respondents. Each class is briefly defined by the researchers to facilitate such selection.

    Likert Scale: In the Likert scale, the researcher provides some statements and ask the respondents to mark their level of agreement or disagreement over these statements by selecting any one of the options from the five given alternatives.
    For example
    , A shoes manufacturing company adopted the Likert scale technique for its new sports shoe range named Z sports shoes. The purpose is to know the agreement or disagreement of the respondents.
    For this, the researcher asked the respondents to circle a number representing the most suitable answer according to them, in the following representation:

StatementStrongly DisagreeDisagreeNeither Agree Nor DisagreeAgreeStrongly Agree
Z sports shoes are very light weight12345
Z sports shoes are extremely comfortable12345
Z sports shoes look too trendy12345
I will definitely recommend Z sports shoes to friends, family and colleagues12345

The above illustration will help the company to understand what the customers think about its products. Also, whether there is any need for improvement or not.

Semantic Differential Scale

From the above diagram, we can analyze that the customer finds the product of superior quality; however, the brand needs to focus more on the styling of its watches.

Stapel Scale

With the help of the above scale, we can say that the company needs to improve its package in terms of value for money. However, the decisive point is that the interface is quite user-friendly for the customers.


An Example

Joey is working on creating a scale model of his house. He is using uniform scaling to build his scale model. He is using a scaling factor of 1:24. So his miniature house is going to be really small compared to his life-size house. Right now, Joey is working on converting a roof measurement of his life-size house to the roof measurement of his scale model miniature house. He uses the math calculation discussed in this lesson. His life-size roof measurement is 13 feet.

Making his calculation, he finds that his miniature house has a roof measurement of 0.54 feet with a scaling factor of 1:24. Joey can also use this same calculation to find a life-size measurement if he only knows the model measurement. For example, say Joey has built a little model of a future boat he wants to build. The scaling factor is 1:8 for the boat, and the model boat has a width measurement of 6 inches. The variable for the math calculation in this case will be on the bottom.


Best Movies for Entrepreneurs on Netflix

Why it’s one of the best entrepreneur movies: A peek into the world of corporate finance, investment, and capital markets, “Wall Street” shows just how slippery the slope of greed truly is, and the ultimate consequences of fraudulent business practices.

Top 25 Films for Entrepreneurs 22

The Best Business Movies Entrepreneurs Should Watch

The selection of artistic, cinematic masterpieces and documentaries presented in this article will be interesting and useful for startups and highly experienced business sharks, those who are seeking self-development and actively climbing the career ladder. These amazing, unpredictable, and inspirational movies will be sure to catch your interest. Emotional and accurate, they convey the specifics of the trading and advertising business, reveal the secrets of successful sales and the mysteries of famous entrepreneurs. They tell the stories of billionaires and their lifestyles. How did each of them begin their journey? What obstacles did they have to overcome? What did they sacrifice to achieve their dreams? You can also follow the link “26 Best Business Books“.

Some films can push you to original thoughts and conclusions, others will help you come up with fresh and exciting ideas, or even help you make a real breakthrough.

It’s a Wonderful Life (1946)

A classic and regularly relatable tale, “It’s a Wonderful Life” pursues the entrepreneur rise of George Bailey, a young man who experiences childhood in the small town of Bedford Falls with dreams of traveling the world. At the point when his father bites the dust abruptly, in any case, Bailey reluctantly takes over the family Bailey Bros. Building and Loan to save it from the town miser, Mr. Potter. For a considerable length of time, Bailey sacrifices his dreams of adventure to prop the Building and Loan up—and to enable the town’s attempting to individuals become property holders instead of leasing from slumlord Potter. Be that as it may, when the bank’s whole savings all of a sudden disappears, Bailey bitterly wishes he had never been conceived.

Angel Clarence appears to show Bailey how unique Bedford Falls would be if that wish had worked out as expected and, as many companions and neighbors rally around him, Bailey learns exactly how much his unselfish actions have really mattered.

Why it’s a standout amongst other entrepreneur movies: “It’s a Wonderful Life” is a classic tale, and outstanding amongst other entrepreneur movies, time. You could consider George Bailey as the main socially mindful entrepreneur—by putting his town and neighbors first, he prevailing in something other than business—he prevailing in life.

2. “Jerry Maguire” (1996)

In this entrepreneur tale of the fall and rise of a high-powered sports agent, Jerry Maguire (Tom Cruise) is fired from his successful company after advocating for his belief that agents should have a more personal touch, with fewer clients and more time to understand them. He impulsively starts his own sports management agency with the only client who believes in his newly adopted ethos, Rod Tidwell (Cuba Gooding Jr.), a volatile football player whose family and financial needs push Jerry to become his best.

With former co-worker Dorothy (Renee Zellweger) as his sole employee, Maguire must build his business and overcome both his own doubts and those of his only client. Ultimately, he succeeds by putting his client’s needs before his own desire to make money.

Why it’s one of the best entrepreneur movies: Striking out on your own because you think you can do it better is the classic startup story. It’s scary, sure, but as “ Jerry Maguire “ proves, all you really need is one good customer and a lot of determination.

Wolf of Wall Street

Entrepreneur: Jordan Belfort

Based on the true story of Jordan Belfort, this film follows Belfort’s drug-fueled, money-making ride to the top, and his crime-ridden, debauched fall back down, which ended in a prison term and a surprising second act.

The fast rise of a swindler is hardly a role-model for today’s professionals. But Belfort’s guile and cunning intelligence show money shouldn’t be the only driver for success.

Final Thoughts On Entrepreneur Movies For 2022

So, this is all from our side as of now. We have tried our best to curate a list of best entrepreneur movies that may help you to get inspired and motivated.

Furthermore, we always try to provide the best value to BloggersPassion readers and that is why we may come with some more movies about success, motivation, and inspiration in the coming days.

best entrepreneur movies

Anil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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6 thoughts on “25 Best Entrepreneur Movies in 2022: Get Inspired, Stay Motivated, and Embrace Success”

Hi Anil ,
I don’t know about the rest of movie ,but when I saw Moneyball (2011) and the founder both movie are amazing . Specially Moneyball means how they track player performance and value them amazing .


Qualities of a Good Translation Company


You may want translation services for your write-up. You may not be a native English speaker, and writing it in your language is the only way to express yourself well. While researching, you may come across a source in a foreign language and need it translated.

These are among the reasons that may warrant you to seek the services of a translator. Numerous firms offer such services for various clients, including students.

However, only a few of them do deliver professional work. Here are some points to consider before you settle for any translation service provider to help make your search easy.

  • Accuracy

When writing your academic paper, the last thing you want is your essay losing meaning. Losing meaning is what happens when you settle for any unofficial agency. They mistranslate words and mix up the sentences.

Go for experts in the industry who know what it means to give professional translation services. Using machine translation is not a reliable way of getting your work translated. Therefore, if you want accuracy, this should be your priority.

  • Localization 

Expert translators understand that translating words is not for the fun of it. The intended message must reach the audience in the right way. As such, you will want to go for a translator whose work is professional.

The translated work should flow naturally and pass the message without creating confusion for the reader. The type of paper you are working on also needs an expert in the field. A translator well versed in humanities may do a shoddy job in science papers.

  • Understanding Of Both Languages

If, for instance, you want a Spanish paper translated into English, you will look for a translator who speaks both languages fluently. If an agency does not specialize in any of your preferred languages, look elsewhere. If you find it hard to get the right company, you can opt for custom writing services.

The professional writers write student papers for money at a price you can afford. They are available anytime you may need their services since their customer support desk is open all through. They will write your paper in impeccable English, free of errors, and with no plagiarized content.

The advantage of paper writing services is that you do not have to pay for any other service. When it comes to the translation, you may incur charges of editing and proofreading your work.

  • Experience 

When choosing the right company, you need to look at how long they have stayed in the industry. A new agency may not be familiar with the business’s problems or the way in which to deal with them. They may have the best translators, but you do not want your paper to be a trial and error sample.

Their area of expertise also matters as not all translation services are the same. Some deal with legal, literary, medical, and marketing translation. You have to choose one that will help with your academic work.

When choosing a translator, go for one who specializes in a niche that your paper is about. A specialist understands the terminologies of the field clearly. As such, you can be sure that they will translate your work in a language that will be natural to the reader.

  • Privacy Policy

Do not leave your paper in the hands of scam sites who do not care about your privacy. Therefore, you will have to check if they have got a confidentiality guarantee for their customers. Your financial details should also be safe to avoid fraud.


When choosing a translating company, you have to be careful so that your work does not get distorted. You may be running out of time, and if a paper gets mistranslated, rectifying it may lead to time wastage and loss of money. Accuracy, professionalism, confidentiality, among other qualities, are a must-have for any translating agency you may want to hire.

What Are the Best Translation Tools Available Online?

Luckily, we live in a day and age where the Internet is able of providing us with all kinds of helpful apps or websites. If you are looking for the best tools that will enable you to translate from one language to another, then all you have to do is give this article a proper read.

The World Wide Web is able of offering you tons of options; however, you have to make sure that you are using the right ones. There are plenty of translation tools that aren’t that good at capturing exactly what the original language meant, and these may make you sound silly. Avoid this unwanted scenario by using these tools:

  1. Google Translate

We know that Google Translate might not have a great reputation, but you should know that over the years, there has been tremendous progress in the development of its translating capabilities.

Most people are probably already accustomed to this product. It is pretty ubiquitous, being linked with other tools from Google’s display of products. For example, Google Chrome has an included auto-translation feature that you can access when you enter foreign sites.

Also, there are many Android apps that use built-in translation services for things like tweets or emails. These work together with Google Translate as well. This app also supports dozens of different languages and a great feature that comes incorporated with Google Translate is auto-detection, which enables it to figure out the language you need to be translated.

  1. Bing Translator

This one belongs to another giant; some say it’s the first that dazzled the world and it is also that saying ‘you never forget your first’. We are talking about Microsoft, and its product, Bing Translator. This translation engine is incorporated into Windows Phone.

A great feature that allows this tool to be distinct from Google’s product is the fact that it is the last one to offer a free API (Application Programming Interface). This feature allows developers to use it to include translation features inside their apps. Google, on the other hand, makes developers pay for such a service.

Other features are similar to what Google Translate offers. We are talking about dozens of available languages and auto-detection. Bing Translator can translate web pages. Also, if you want to translate a personal file, then you can upload it and let the magic happen.

If you are satisfied with what you got, then you can use its voting system to let others know how accurate it has been.

3.    Linguee

With this tool, we are bending the rules a little bit. This one is not exactly a translation service. To be fair, it is more of a translation dictionary and search engine all piled up together.

Linguee doesn’t offer translation for web pages or personal documents. However, if you encounter something in an unknown language, then you can type it in and see what it means or how to use it in the right context. It also supplies you with documents from the World Wide Web to show you how to correctly use that unknown word.

As opposed to Google Translate or Bing Translator, Linguee doesn’t offer a spoken word feature to let you know how that word sounds like. However, if you have some texts that you want to translate on your own or you want to learn another language, then this product might be of use to you.

4.   WordLens

If we were to be precise, we would include this one among Google’s products since it is a recent addition to their portfolio. However, we must mention its creators, the people from Quest Visual.

If you remember, WordLens made some noise all the way back in 2010. That’s because this app, featured in iPhone’s or Android, was among the first that offered a camera-based translation that happened in real-time. This meant that all you had to do is hold your camera over an unknown language and let the app do the work.

At that time, it was something so fresh and useful that many were left positively impressed. Today, the app still works as well as before. While it may be far from perfect, this app is tremendous to use when you travel in order to obtain a translation for street signs, menus or other forms of foreign indicators.


Hopefully, we managed to offer you some of the best ways of transforming unknown words into more familiar sentences. However, you have to remember that nothing works better than a trained human being that has studied for years a certain language and it is accustomed to different sayings and interpretations. That’s why you may be best advised to try the best translation website on PickWriters in order to obtain great results.

Top Five Sydney coffee hotspots for caffeine addicted travellers

On a road trip around Australia?  Having the best time of your life exploring this magnificent continent? Excellent!

Does that mean you have to give up your daily caffeine fix in exchange for a wild experience down under?

No sir, it doesn’t!

When it comes to brain juice, Australians know all there is to know about it, having embraced the black bean more wholeheartedly than most countries in the world. The right amount of flavour, the bitterness, the exoticness of the beans in right sized cups; yes, you’ll find it all in the lucky country.

While Melbourne has long boasted the title of Australia’s coffee culture capital, Sydney is chasing it down as we speak. The reason Melbourne took an early lead is because it embraced the culture of its European migrant earlier than the other capitals. Sydney’s coffee culture, however, is thriving. Coffee has become entrenched in its way of life, with cafés being realised in more imaginative, refined and personal ways. Sydney no longer pulls mere shots of coffee for its patrons – now, it’s all about the detail, the elegance of the experience and their sense of community.

With a climate that is perfect for outdoor eating and drinking you can enjoy a coffee at café tables on urban laneways and on strikingly beautiful beaches and parks staring at the uniquely Australian blue skies.  Here are some of the best spots for you to get your rocket fuel in glorious Sydney town.
Top Five Sydney’s Coffee Hotspots

  1. Surry Hills and surrounding suburbs

The epicentre of Sydney’s bustling coffee scene, Surry Hills is dotted with endless number of cafés within a stone’s throw of each other. This once sleepy inner south suburb adjacent to Sydney’s Central train station, is now a bustling coffee mecca offering everything from big-breakfast old faithfuls to first-rate baristas experimenting with top-class beans and commune-type coffee sanctuaries.

Cheeky, bold, rebellious, Surry Hills’ warehouse-turned-galleries/cafés/shops are all impressively trendy without losing their sass and their sense of community. Its many now renowned cafés pride themselves on offering local and hyper-local produce, in-house preparation techniques, and nose for the kind of coffee and fare their customers want.

Not to be missed in Surry Hills is the ten year old ‘Boulangerie’.  Queues consistently spill out onto the footpath at this little corner bakery. A slice of Paris in Bourke Street, this is where you’ll get crispy croissants, mouth-watering tarts and decadent artisan breads to accompany your world-class coffees.

While Surry Hills is the most striking example of the new coffee culture emerging in Sydney, the surrounding inner city suburbs of Summer Hill, Dulwich Hill and Newtown are also seeing a strong café culture taking root.

Newtown runs along Sydney University’s western boundary. Once a student-and-immigrant ghetto, it is now one of Sydney’s funkiest suburbs, with a mix of sub-cultures that keeps things vibrant to say the least. Newtown’s traffic-clogged King Street is home to an extraordinary array of stylish furniture and interior shops; retro goods and pop-culture collectibles; and a virtually-unmatched collection of eateries.

Cafés, too, are part of Newtown’s creative lifestyle tapestry, many of them exhibiting the work by local artists. Professionals, students, emos and punks all sit side by side enjoying what artisan bakers and master baristas have to offer in Newtown.

2. Leichardt (Little Italy) and surrounding suburbs

Travelling down the congested Parramatta Road that leads to Leichardt will make you wonder whether the trip is worth the effort. If superb coffee is what you are craving for, don’t turn back because superb coffee is what you’ll get in the headquarters of Sydney’s Italian community. That, and a lot more.

Just 5 km from Sydney’s CBD, Leichardt has seen a constant influx of Italian migrants since the late 1950s and now boasts a thriving creative culture and food lovers’ haven. Today, the aroma of freshly roasted true original coffee will hit you as you wander through Leichardt’s workers’ cottages and warren of charming tree-lined streets.

Visit Little Italy on a weekend, sit down on any of the á-la-italiana no-frills coffee shops in Norton Street and be treated with a colourful performance by Leichardt’s inhabitants doing what they do best – eating, drinking and just catching up on the gossip.

  1. Manly

Until recently, Manly was best known for its surf, the many athletic bodies pounding the pavement daily, its not-so-flash Ocean World and for the very enjoyable ferry ride from Circular Quay. These days, though, Manly is fast becoming “the place” where to enjoy the world’s best beans in style.

There’s a lot happening in Manly and it’s all good for young tourists in search of a good swim and a caffeine boost. The Northern Sydney beach town now welcomes roasting houses and laneway cafés where coffee lovers can sample beans originating from different estates around the world and learn about different brewing methods. The old dollar-dazzlers are giving way to welcome funky café spaces with high pressed-metal ceilings and vintage furniture, recycled timbers and exposed weatherboard walls.

  1. Bondi-Bronte

The Bondi to Bronte coastal walk is a must in Sydney whether you are caffeine-dependent or whether living without high octane is not a realistic option for you. In either case, put on a pair of running shoes and enjoy some of the best views you’ll ever see. If you prefer to take it all in from a trendy café, though, both the Sydney Eastern suburbs of Bondi and Bronte have a number of outlets offering some of the best beans in the world.

Never has Bondi Beach been so alive with the smell of ludicrously delicious things. There is a multitude of beach-side cafés located on Campbell Parade, Bondi’s main strip serving exactly what you need before tackling the lovely Bondi to Bronte walk – from experimental coffee milkshakes with home-made syrups and artisanal ingredients to queue-worthy espresso and white-chocolate shakes.

Coffee Tours in Sydney

If you’d rather hold the hand of a coffee expert to savour Sydney’s café culture, there are numerous coffee tours offering coffee connoisseurs and lovers a look into the city’s coffee secrets. You’ll find out the type of coffee beans that were first imported into Australia, Sydney’s historic coffee brewers and, most importantly, you’ll get to taste the finest coffee in the city while you learn about its progression from the rainforest to the retailer.

The following companies offer a diverse range of Coffee Tours in Sydney. Add them to the splendour of this city and you are guaranteed a complete sensory experience you’ll never forget:

Espressos and Exotic Chocs Extra Special Tour
Cupcakes, Convicts & Coffee Walking Tour Of Sydney

Chocolate Delectable Delights Walking Tour

Coffee compulsion satisfied.

You may now continue your tour down under.

And remember – Stop, Revive, Survive. You can fuel up anywhere in this vast continent.

(Note: I have in no way been rewarded by the mentioned companies).

I’m a Noob and I can now say “Amazeballs” to my “Fandom”

If you’re like me,  trying to keep up with the vertiginous speed of change of the English language is quite the struggle.

Thankfully,  the good people at the Oxford Dictionaries, the arm of the Oxford family that focuses on current English, are working to put it all in black and white for us.

So now, when you feel too exhausted to pronounce the  “z” in Crazy and share with me that You had a “cray” day, I’ll know that your day was not in any way comparable to a day in the life of a poor crustacean, but that you’ve just gone through some seriously hectic 24 hours. And then I can proudly reply with a YOLO (and face the consequences, as us noobs always have to).

So, here is a selection of Oxford Dictionaries’ new entries:

acquihire (n.): buying out a company primarily for the skills and expertise of its staff.

adorbs (adj.): arousing great delight; cute or adorable.

air punch (n.): thrusting one’s clenched fist up into the air, typically as a gesture of triumph.

amazeballs (adj.): very impressive, enjoyable, or attractive.

anti-vax (adj.): opposed to vaccination.

binge-watch (v.): watch multiple episodes of a television program in rapid succession.

bro hug (n.): a friendly embrace between two men.

clickbait (n.): (on the Internet) content whose main purpose is to attract attention and draw visitors to a particular web page.

cray (adj.): crazy, but without that time-consuming extra syllable.

Deep Web (n.): the part of the World Wide Web that is not discoverable by means of standard search engines.

doncha (contraction): don’t you.

douchebaggery (n.): obnoxious or contemptible behaviour.

e-cig (n.): another term for electronic cigarette.

fandom (n.): the fans of a particular person, team, series, etc., regarded collectively as a community or subculture.

fast follower (n.): a company that quickly imitates the innovations of its competitors.

5:2 diet (n.): a diet that involves eating normally for five days out of a seven-day period and greatly restricting the amount of food eaten on the other two days.

FML (abbrev.): (vulgar slang) f— my life! (used to express dismay at a frustrating personal situation)

hate-watch (v.): watch (a television program usually) for the sake of the enjoyment derived from mocking or criticizing it.

hot mess (n.): a person or thing that is spectacularly unsuccessful or disordered.

hot mic (n.): a microphone that is turned on, in particular one that broadcasts a spoken remark that was intended to be private.

humblebrag (n. & v.): (make) an ostensibly modest or self-deprecating statement whose actual purpose is to draw attention to something of which one is proud.

hyperconnected (adj.): characterized by the widespread or habitual use of devices that have Internet connectivity.

ICYMI (abbrev.): in case you missed it.

listicle (n.): an Internet article presented in the form of a numbered or bullet-pointed list.

live-tweet (v.): post comments about (an event) on Twitter while the event is taking place.

mansplain (v.): (of a man) explain something to someone, typically a woman, in a manner regarded as condescending or patronizing.

mud run (n.): an event in which participants negotiate a course consisting of obstacles filled or covered with mud.

neckbeard (n.): growth of hair on a man’s neck, especially when regarded as indicative of poor grooming.

Paleo diet (n.): a diet based on the type of foods presumed to have been eaten by early humans.

second screen (n.): a mobile device used while watching television, especially to access supplementary content or applications.

sentiment analysis (n.): the process of computationally identifying and categorizing opinions expressed in a piece of text.

side boob (n.): the side part of a woman’s breast, as exposed by a revealing item of clothing.

side-eye (n.): a sidelong glance expressing disapproval or contempt.

smartwatch (n.): a mobile device with a touchscreen display, worn on the wrist.

SMH (abbrev.): shaking (or shake) my head (used to express disapproval, exasperation, etc.).

spit take (n.): (especially as a comic technique) an act of suddenly spitting out liquid one is drinking in response to something funny or surprising.

subtweet (n.): (on Twitter) a post that refers to a particular user without directly mentioning them, typically as a form of furtive mockery or criticism.

tech-savvy (n.): well informed about or proficient in the use of modern technology.

time-poor (adj.): spending much of one’s time working or occupied.

throw shade (phr.): publicly criticize or express contempt for someone.

vape (v.): inhale and exhale the vapor produced by an electronic cigarette or similar device.

WDYT (abbrev.): what do you think?

YOLO (abbrev.): you only live once (expressing the view that one should make the most of the present moment).

No, video marketing is not just for the tech-savvy – Video marketing is for everyone

With 6 billion hours of video being watched each month on YouTube, there is bound to be someone out there, interested in what you have to say or sell.

The cool thing about YouTube is that it transcends borders and budgets. In fact, you can come up with pretty awesome videos with a touch of creativity and a good sense of humor. No matter how far-fetched your product or how uninteresting it may seem to most, YouTube is sure to find you an audience.

Not confident about that?

How can YouTube help me sell, a professional eye massager?, I hear you ask.

Well, a lot more uninteresting stuff has been sold with great success in YouTube.

Take, Blendtec©.

The company started its Will it Blend?” series of videos when then-new Marketing Director George Wright decided to shoot a video of its team’s testing operations and posting them online. With a $100 budget, Wright invested in the basic supplies and convinced CEO Tom Dickson to blend up a few strange things on camera. And so he did. In his first video, Tom asked the now infamous “Will it Blend” question and proceeded to blend an iPhone 3G. Did it blend? It sure did!

186 videos later, Blendtec’s retail sales reported a 700 percent, with its YouTube site reaching over 700,000+ subscribers and winning the .Net Magazine’s 2007 Viral Video campaign of the year bronze Clio in 2008 (Interactive category) for their interactive efforts.  Overall, the Will It Blend? series has accumulated more than 100,000,000 hits, and it doesn’t look like it’s going to slow down any time soon.

Well, so much for blenders.

How about something even less interesting, like shavers. How much can you glamourize a plain, old shaver?

Believe it or not. A whole lot.

Michael Dubin, founder of Los Angeles-based Dollar Shave Club, stepped into new territory with his almost nonsensical script and his irreverent “Our Blades Are F**king Great”slogan.  Michael and his team told us a story through a visual narrative with the brand/product as a thread in the talking point.  Only forty eight hours after the video debuted on YouTube and $5,000 later some 12,000 people signed up for the service. Besides some Google ads, the business had not invested in any other form of marketing. Three months after their great debut, it racked up 4.75 million views–thanks in large part to shares on social media sites. Today, over 15 million people have watched Michael and his team.

So, to answer your question – can you sell a professional eye massager on YouTube?

Without a doubt.

Even with a small budget, YouTube lets your customers see you, hear you, and connect with you. It’s the best place to bring your business to life.

How much does an interruption cost you? – Seven apps that will force you to focus

This week I’ve written approximately 60,000 words – blog posts, auto-responders, company descriptions, website copy, social media posts, video scripts, eBooks and more. To make matters worse,  I had to switch from copy in Spanish to copy in English and vice versa

Don’t ask me how I’ve done it. It all feels like a blur.

One thing is for sure. It’s damn hard.

No, I’m not talking about the writing. I love it!

What drives me insane is how every five minutes my whole body begins an orchestrated attempt at surfing on the Net without asking for my permission.

It just goes ahead and does it.

My hand automatically wonders to a social media page or another, or somehow I get this urge to search for the latest in MH370, or for one of Tony Abbott’s latest blunders or for a post on adorable talking dogs.

So to get through the 60,000 words I had to submit this week, I had to pull out all an arsenal of tools to prevent myself from getting distracted. I thought you might find them useful as well, whatever your endeavours.

Obtract is an extremely clever app that helps you identify your main distractions. When your mind craves them and wants to access them, Obstact creates complicated intellectual obstacles to access them. The only problem is that for those who love intellectual and math tasks, it can become a new form of procrastination!

FreedomIf online distractions kill your productivity, Freedom could be the best 10 dollars you’ll ever spend.

Selfcontrol, a free and open-source application for Mac OS X (10.5 or above) that lets you block your own access to distracting websites, your mail servers, or anything else on the Internet. Just set a period of time to block for, add sites to your blacklist, and click “Start.” Until that timer expires, you will be unable to access those sites–even if you restart your computer or delete the application.

Cold Turkey, an app that will temporarily block you off of social media sites, addicting websites, games and even programs!

Unstuck, is a free app for iPad owners, with a very interesting concept, which helps you to figure out HOW you procrastinate and what exactly you do to avoid doing tasks. The app helps to figure out what type of procrastinator you are and suggests ways to deal with it.

MeeTimer is an add-on for the Firefox browser and is a perfect app for self-conscious people. It doesn’t block anything, but instead just calculates the time that you spent on every single website throughout the day and gives you all the statistics, including percentages of your time spent on specific websites. It is designed to make you feel guilty about all the wasted time on the “wrong” tasks.

Anti-Social is a program which will block all social websites. It’s quite nasty – it only lets you bring them back if you reboot your computer.

Stop Disctrations is a simple app for Windows that just blocks your worst enemies! An alternative app, which runs on Google Chrome, is called Procrastinator.

Tere: Hey you, tell me, how do I capture your attention?

Yes, you – the reader, the buyer, the user, the prospect, the audience, the observer, the stalker (may be not you), the spectator, the player, the onlooker. Tell me what’s going to take to stop you from clicking that button and moving away from me. You, heartless run-away. How do I get you to listen to my sob story once and for all? What is it going to take for you to watch my dog running around my home annoying my cat with its adorable friendship? How will I share with you my latest piece of newfound wisdom if you refuse to stop by? How do I get you to read a story that forty years ago would have made it into a best sellers’ list but today is lost in this virtual universe among millions of competing stories?

What do I have to do to get you to notice me?


You: Look me in the eyes and Make me care.

Tere: Make you care? That simple? You: Yes, that’s all I want. I’m sick and tired of not caring. I want you to grab me by the shoulders, look me in the eye and tell me to care. I demand you make me care with a good crafted story. Can’t take any more spelling mistakes. I hate  my language being tortured, shortened, abbreviated, played with. I want no more jargon, no gimmicks, no tactics, no ploys. I despise plagiarism and I can’t stand keywords “strategically” overloaded throughout the text (do you think I can’t really tell?) just to please an omnipotent virtual entity.
All I want is to care about what you have to say.
I want you to enthrall me with your words, with anticipation, with well-written intrigue so that I can stay in your page longer than ten seconds. I hate those ten seconds. I’m sick of swishing through the headlines without paying attention at what I’m being said. I despise myself for just looking at those

s and

s that supposedly hold the keys to all my answers.   All I want is to care about you, about your story, about the reason that brought you here; about the forest you see from your window while you write words that make sense to me. I want to see you wrap yourself up in a blanket while you write, make yourself a cup of tea and fill up a water bottle to put your icy feet on. So human. I want to see you through your words. Not through heartless keywords. Because I know there’s no one I wouldn’t learn to love once I heard their story. Their true story, not one enmascarated by keywords and strategies. You just have to give me the chance to care about yours. I’ll give you more than ten minutes in return. That’s all.

Why is letter X the great Unknown?

Have you ever stopped to think why on earth do we assign the letter X to anything and everything we are not familiar with? Mutants, files, factors, numbers, rays, and many other persons, animals, objects or entities of unclear description are classified as X. Why? Well, according to Terry Moore, director of the Radius Foundation, you can blame it all on the old Spanish scholars who attempted to translate Arabic texts into the Spanish vernacular. It seems that when the texts that contained the Arabic mathematical wisdom made their way to Europe via  Spain in the 11th and 12th centuries, translators found the task a lot more challenging than expected. As you would expect, some of the sounds in Arabic were not represented by the characters that were available in European languages and thus impossible to translate. The letter SHeen (below) being one of the best examples.

SHeen makes the sound we are accustomed to pronounce as SH — “sh.” It’s also the first letter of the word shalan, which means “something” , some undefined, unknown thing. In Arabic, it is possible to make this definite by adding the definite article “al”, and you’ll have al-shalan — the unknown thing.

So the mystified Medieval Spanish scholars who were tasked with translating this material found that the they could not render the letter SHeen and the word shalan  into Spanish because Spanish simply did not have that SH, that “sh” sound.

So what did they do?  They created a rule in which they borrowed the CK sound from classical Greek in the form of the letter Kai (below).

Imagined what happened next?

When this material was translated into other common European languages,  Latin for instance, translators chose to replace the Greek Kai with the Latin X. And once that happened,once this material was in Latin, it formed the basis for mathematics textbooks for almost 600 years.

So, there you go.

 Why is it that we assign letter X to everything that is unknown to us? For no other reason than the inability of some poor scholars in mediaeval times to pronounce the Arabic sound  “sh” in Spanish.