How to Write Awesome Blog Content for Your Nonprofit

Man taking notes at a desk

Pick the Right Keyword

Before you pen down and write content, foremost, you’ve to search for the right keywords. Remember that your content is for ranking purposes, and the keyword is the prime goal of On-page SEO. The keyword is the backbone of content marketing. Hence, while choosing a keyword, ensure that the content must have three to five targeted keywords.

Also, ensure that keyword is based on the customer search and targeting their question. If you are unsure about keyword research, take the help of the keyword finder tools. If you’re a beginner, then go with free keyword tools like;

But there are tools like ahrefs and semrush which offers free trail for 7 days and stands a top seo tools in the industry, makes your job easy in finding high volume and low competitive keywords. This way, you can hit the right keywords for your content.

Analyze Search Intent Before Picking The Keyword

The next step in writing Google-friendly content is analyzing the search intent before selecting the actual keyword. It’s vital because if the content you’ve written doesn’t match user search intent, the content doesn’t rank on SERP (Search Engine Result Page).

Recently in 2013, Google officially released an update (Hummingbird Algorithm). This is helpful for the search engine to find out the user’s true intention behind searches. The update is also known as semantic search . The algorithm update helps to match the website content in Google’s index with the same language users choose to make a query on Google.

Therefore, the best way to write content for search engine optimization is to do quick research on Google with respective keywords. This helps analyze content ranking at the top of the search engine page. Moreover, you’ll find some of the common content patterns on the search engine result page, which are as follows:

What Not to Do When Writing Nonprofit Blog Content

To give some background context, according to Google, “your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines ‘speaks the same language’ as its potential visitor base with keywords for SEO that help connect searchers to your site.”

For example, let’s say you’re writing about volunteer opportunities in Nepal, and you choose the keyword “volunteering.” Your article may have little chance of ranking in search engines as “volunteering” is word that has high search volume. However, if you use a longer-tail keyword such as “volunteer programs Nepal,” your post has a much better chance of competing.

However, when writing new blog content, it’s important that you don’t write for Google; write for your nonprofit’s audience. As important as it is to have an SEO and keyword strategy, it’s equally important, if not more, to write content that people want to read. Google won’t rank your post if people are not reading it.

Another thing to avoid when writing your text is over-optimizing for Google, or overusing your keywords. Don’t stick your keyword all throughout your post just to meet your SEO requirements. This can impede readability.

Tips for Writing Inspiration

Get inspiration from your own personal experiences.

Go back to the moments that inspired you to take on this mission. What pivotal experiences drew you to the cause? Even posts about problems or solutions that you have encountered at your job could potentially be helpful for someone else.

Read other blogs and/or the news.

Create a blog series.

Sometimes when you’re writing a blog post, you realize you’re actually writing two blog posts. You can always divide posts into two or more and create a blog series. That way you can be more thorough and also have more content.

Interact with your audience.

Sometimes people comment on your blog post with questions that may be difficult to answer. Use these comments or comments on social media as an opportunity for inspiration. Perhaps you can create brand new posts from questions that people raise in their comments.

Use internal search.

Your audience uses the internal search function on your page to search for information they are looking for on your site. With Google Analytics, you can see the terms people are searching for, which could give you inspiration for new blog posts.

We hope that this article has been useful for your to learn exactly why valuable blog content is important, the dos and don’ts in writing new content, and tips for figuring out what to write about. As always, if you would like to share your own personal experiences with blog content writing, please comment below.

This post was initially published on the Elevation Blog by Sara Lowe, communications and partnerships manager. Sara began volunteering with nonprofits at an early age, including helping her hometown military community at the USO, teaching useful skills to inmates at a local jail, and traveling to Cambodia to help implement sustainable farming practices in a small village.


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