Run Contests on Social Media to Attract Attention
A contest is a subtle way to promote your product without actually advertising it. Running contests on social media platforms will drive audience’s attention towards your product. To reap maximize benefits from the contest, keep it fun, simple, and offer giveaways to all participants. Ultimately, this will create loyalty towards your product in customers; thus, will help you in generating leads in long-term.
Example: Dove, recently started a “Real beauty should be shared” contest on Facebook. It was a fill-in-the-blank contest wherein users had to tell why their friends represent real beauty by filling in their friend’s name and things that make them a real beauty. As a prize for this contest, they gave entrants the chance of becoming the face of Dove (to be printed on Dove soap case). This was a brilliant branding campaign where Dove not only got a genuine face for marketing but also brought huge attention towards its product.
Create a brand & logo
Don’t be fooled by how simplistic this first tip may seem. Widespread brand recognition is your ultimate goal, and your business needs to inspire credibility and persuade others to spread the word about your work.
You need to create a brand you can build on from the start. Start by taking inventory of your business’ unique value proposition, its personality, and the values that define it. Then you can start to think about your visual brand.
Hiring a design firm may be costly, but there are popular design services on the web, that can provide a selection of custom logo designs for your brand, and at an affordable price. You can even create a logo using an online logo maker if you’re on a very tight budget. Your visual brand may evolve with your business, but you need to start with something on which you can build your business’ reputation.
Create a website
Setting up a website is relatively easy. Making sure it’s attractive, functional, accessible, and mobile-friendly can make your business look professional. There are many affordable website services you can use to get your business online fast and with little cost.
These services offer ready-made website templates with lead-generation features, free logos and other features. Or, if you’d prefer to have more control over your site, you can always use WordPress, the world’s most popular (and entirely free) content management system. Thanks to the vast selection of available WordPress themes for professional business websites, anyone can easily set up a fully functional and expertly designed site. The overall cost of a site can vary from the type of design and function. Additionally, before marketing your website through any online channels, make sure your metadata is accurate and follows Google Webmaster guidelines.
Remember, too, to put everything on your website. If you book a stand at a trade fair, for example, get your team to wear t-shirts with your logo, phone number and website details on the back. You could even paint your car with your company logo and include your brand’s contact details.
Optimize your website’s SEO
Search engine optimization (SEO) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.
Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.
Host a workshop or webinar
Teaching can help you gain exposure and position yourself as an authority in your field. Consider hosting workshops and presentations online or in person, particularly if your business involves specialized skills or technical information. You’ll provide valuable knowledge for prospective customers, make contacts in your industry and get a chance to collect contact information from attendees.
Introductory discounts and free trials draw new customers by offering incentives for their interest. You can also encourage referrals by offering customers deals that they can share. On the other hand, free samples and trials give prospective customers the chance to try your product or service without a financial commitment. This builds trust and allows your work to speak for itself.
Invest in your dream and promote your business. Though each of these tips can be effective on its own, combining them can be even more powerful. Speak with a business banking expert to learn how a business banking account can help your business reach its full potential.
For informational/educational purposes only: The views expressed in this article may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results.