The cool thing about YouTube is that it transcends borders and budgets. In fact, you can come up with pretty awesome videos with a touch of creativity and a good sense of humor. No matter how far-fetched your product or how uninteresting it may seem to most, YouTube is sure to find you an audience.
Not confident about that?
How can YouTube help me sell, a professional eye massager?, I hear you ask.
Well, a lot more uninteresting stuff has been sold with great success in YouTube.
The company started its Will it Blend?” series of videos when then-new Marketing Director George Wright decided to shoot a video of its team’s testing operations and posting them online. With a $100 budget, Wright invested in the basic supplies and convinced CEO Tom Dickson to blend up a few strange things on camera. And so he did. In his first video, Tom asked the now infamous “Will it Blend” question and proceeded to blend an iPhone 3G. Did it blend? It sure did!
186 videos later, Blendtec’s retail sales reported a 700 percent, with its YouTube site reaching over 700,000+ subscribers and winning the .Net Magazine’s 2007 Viral Video campaign of the year bronze Clio in 2008 (Interactive category) for their interactive efforts. Overall, the Will It Blend? series has accumulated more than 100,000,000 hits, and it doesn’t look like it’s going to slow down any time soon.
Well, so much for blenders.
How about something even less interesting, like shavers. How much can you glamourize a plain, old shaver?
Believe it or not. A whole lot.
Michael Dubin, founder of Los Angeles-based Dollar Shave Club, stepped into new territory with his almost nonsensical script and his irreverent “Our Blades Are F**king Great”slogan. Michael and his team told us a story through a visual narrative with the brand/product as a thread in the talking point. Only forty eight hours after the video debuted on YouTube and $5,000 later some 12,000 people signed up for the service. Besides some Google ads, the business had not invested in any other form of marketing. Three months after their great debut, it racked up 4.75 million views–thanks in large part to shares on social media sites. Today, over 15 million people have watched Michael and his team.
So, to answer your question – can you sell a professional eye massager on YouTube?
Without a doubt.
Even with a small budget, YouTube lets your customers see you, hear you, and connect with you. It’s the best place to bring your business to life.