Yes, you – the reader, the buyer, the user, the prospect, the audience, the observer, the stalker (may be not you), the spectator, the player, the onlooker. Tell me what’s going to take to stop you from clicking that button and moving away from me. You, heartless run-away. How do I get you to listen to my sob story once and for all? What is it going to take for you to watch my dog running around my home annoying my cat with its adorable friendship? How will I share with you my latest piece of newfound wisdom if you refuse to stop by? How do I get you to read a story that forty years ago would have made it into a best sellers’ list but today is lost in this virtual universe among millions of competing stories?
What do I have to do to get you to notice me?
You: Look me in the eyes and Make me care.
Tere: Make you care? That simple? You: Yes, that’s all I want. I’m sick and tired of not caring. I want you to grab me by the shoulders, look me in the eye and tell me to care. I demand you make me care with a good crafted story. Can’t take any more spelling mistakes. I hate my language being tortured, shortened, abbreviated, played with. I want no more jargon, no gimmicks, no tactics, no ploys. I despise plagiarism and I can’t stand keywords “strategically” overloaded throughout the text (do you think I can’t really tell?) just to please an omnipotent virtual entity.
All I want is to care about what you have to say.
I want you to enthrall me with your words, with anticipation, with well-written intrigue so that I can stay in your page longer than ten seconds. I hate those ten seconds. I’m sick of swishing through the headlines without paying attention at what I’m being said. I despise myself for just looking at those